I was a journalism major taking an advertising course taught by a professor who also practiced the craft. He brought the real world into the classroom, and I got hooked. I’ve been working in the business ever since, writing copy and guiding creative on the agency side. Animal health. Health care. Agribusiness. Leadership development. Those are some of the industries I work in. While just about everything in marketing has evolved, two fundamentals I care a lot about haven’t changed: Clients still need smart strategy and great ideas.Like everyone else in marketing, I’ve had to learn a lot of new stuff. How to rank on Google. How to build a list. Why email subject lines have limits, or not. Paid social. SERP, SEO, VR, AR, PPC, DSPs and SSPs. Still, it all comes back to great ideas well executed. I’ve never worked on business that wasn’t interesting. Sometimes you have to dig for what matters to customers. Sometimes you just need a fresh point of view. There’s something compelling about every product or service.At Noggin, we always remember that our clients want to help people. We believe people want to be helped. At this intersection, great ideas are vital.If that resonates with you, you can reach me at scott@nogginllc.com or visit www.thinknoggin.com.Specialties: B2B marketing communications, copywriting, communications strategy development