Scott Vaughan Email & Phone Number

Hello! I’m a B2B CMO (Chief Market Officer) and go-to-market leader with a track record of collaboratively building businesses, expanding markets, accelerating growth, and developing impactful teams that create value. I've learned that creating scalable companies and revenue starts with crafting impactful go-to-market strategies that exploit meaningful market shifts, crystalizing and aligning with customer pains, creating and delivering high-impact in-market and community-centric programs, and owning measurable goals and metrics.I work in market collaborating with sales, product, ops, customers, prospects, and market influencers to 1) understand, create and drive opportunity and 2) craft effective GTM strategies and execution plans. To activate and scale this effort, the focus is on establishing an authentic brand identity, operationalizing the lead-to-revenue process, finding and empowering talent, and creating compelling programs to hit company and revenue goals. Clear, frequent, and inspiring communication is at the core. Here's a summary of my skills and strengths based on feedback from leaders and colleagues I have worked alongside:- Develop and execute go-to-market growth, account-based marketing (ABM) and customer-driven business strategies, working "in market" with customers, sales, partners and influencers.- Identify and exploit market trends and shifts that drive the product roadmap, market position, demand for solutions, and profitable revenue by challenging the status quo. - Apply the art (creative storytelling, engaging programs) and science (data, technology) of integrated marketing and sales, including strategic positioning, demand marketing, digital marketing, product marketing, corporate communications, marketing and sales tech, sales enablement, thought leadership, and customer marketing. - Find, develop and mentor talent to craft effective organizations that hit goals and dynamically adapt to market shifts. My commitment is to make people and teams better every day. I believe in paying it forward in the markets I serve as a GTM leader:- Hundreds of marketers I've worked with are now leading B2B marketing teams- Gartner CMO Marketing Council member (March 2018 to present)- Board of Director @ Randall Reilly/InvestCorp (2012-17) and HIMSS (2016-19)- Passionate speaker/moderator of discussions to drive market transformation- Prolific writer and commentator on marketing, business and leadership topics- Guest lecturer at Darden, Texas A&M, Northwestern University, and NYU

Listed skills include Integrated Marketing, Online Marketing, Digital Media, Lead Generation, and 40 others.

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  California State University-Fullerton

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