Scott Bartosiewicz Email & Phone Number

Chicago, Illinois, United States

Chicago, Il

Lead development of omni-channel consumer-facing advertising campaign promoting the professional distinction and community-building work of REALTORS®. Between 2019 and 2020, our campaign produced multiple broadcast video and audio spots, cadenced social media messaging, on-site brand activations, content partnerships with leading publishers, and dynamic marketing materials allowing members to evangelize and extend the campaign, garnering category and industry accolades in the process.Lead senior and C-suite level client relationships while maintaining productive liaisons with key member leadership and internal subject matter experts for alignment and sell-through of campaign work, resulting in the highest client satisfaction ratings within entire North American Havas agency network.

Chicago, Il

Lead multiple teams responsible for development of programs that connect consumers with products at retail across P&G’s Oral Care brand and Target, Walgreens and Kroger customer teams.Work closely with brand teams to define retail strategy and approach from overarching portfolio objectives and retailer priorities. Strategically bring forward-thinking solutions that drive new ways to establish brand relevance and product differentiation through creative campaign articulation and use of emerging technologies and new fulfillment avenues.

Chicago, Il

Lead strategic development of highly contextual and targeted media plans, connecting the Ricola brand to consumers in the right mindset and need-state. By leveraging seasonal incidence data and category trends I’ve helped our team execute campaigns more effectively and efficiently, allowing success against bigger competitors and achieving leadership in category share of voice.Created a unique consumer activation around Ricola’s first branded sponsorship, combining exclusive content with retail and social media sweepstakes to highlight product relevance in expanded usage occasions, carving out a new territory for the brandLeveraged key insights from consumer research for the On-Cor brand to uncover new growth opportunities within a declining category by identifying a more viable consumer segment within strategically targeted markets.Currently leading the development of the On-Cor brand’s first-ever integrated creative campaign and media plan, re-launching the refreshed brand in new markets and mediums to new consumers.

Chicago, Il

Worked on integrated campaign development and national product launch of MarkTen e-vapor products, successfully building awareness and trial by helping clients navigate new and unfamiliar marketing channels for their business.Continue to build and evolve MarkTen brand through a strategic mix of direct and electronic mail, print and digital advertising, point of sale merchandising and branded video content with the roll out of new product additions to the brand portfolio. Successfully manage relationships between multiple layers of corporate infrastructure, internal resources and third party brand partners to ensure projects were delivered to communication, branding, regulatory and timing expectations.

Chicago, Il

Developed brand strategy, promotional planning and executed retail marketing initiatives for McDonald’s locations nationally. Worked with clients to define project parameters and expectations to guide teams in the development and execution of merchandising while ensuring brand strategy at retail.Developed campaign management tools and helped to refine internal agency processes that resulted in improved flow of communication, increased efficacy of execution and strengthened client relationshipsOversaw product and brand photo shoots including the development of a photo asset library that visually established the McDonald’s Family Brand based on system needs globally.

Administered social media promotions and media integrations for a Fortune 500 company by developing branded, content-rich programs and environments that connected the brand with their online communityUtilized social media to support the launch of new vehicles; one such program consisted of a cross-country road trip with influential bloggers giving real-time reviews of the hands-on experience through social media platforms and blog outlets.Developed the first-ever geo-social test drive promotion tapping into the viral aspect of online communities, offering the opportunity for participants to have a local impact through book donations to schools tied to check-ins at the test drive.Used social media as a medium to connect consumers and fans with company CEO’s, designers and engineers via live streaming web chats, exclusive blogger round table interviews and tweet-chats.

Oversaw strategic public relations and local marketing to effectively introduce the brand and concept in new markets nationwide, facilitating a 78% growth resulting in 11 new stores.Coordinated and executed company events including seasonal product trunk shows, V.I.P. and press events for new stores, market appointments with top fashion editors and private shopping events - often coordinated to support local charities.Lead development, art direction and copywriting on all marketing projects including TV and radio scripts, direct and electronic mail pieces, national print campaigns and in-store promotional pieces.Developed and carried out all creative projects including retail branding and point-of-purchase pieces, customer communications, national advertisements, product lookbooks, E-mail marketing program and social networking promotion.Built, implemented and refined brand standards resulting in standardization of internal operations and corporate policy, customer communications and brand presentation in all retail outlets.Spearheaded non-traditional “buzz building” programs through social media and outreach to local influencers.

Created a marketing campaign for the introduction of a private label credit card resulting in 40% increase in average transactions and $735,000 in annual incremental revenue, far exceeding program expectations.Responsible for retail promotions and marketing materials for the 7th largest U.S. optical company consisting of 130+ stores between multiple brands with an annual advertising budget of over $25 million generating over $130 million annually.During tenure facilitated a 10% or $10 million growth in retail sales while significantly lowering costs.Implemented retail sales promotions while coordinating schedules and budgets for matching broadcast and print media.Managed department staff, media contracts, vendor relations, and national yellow page program.Reported directly to the CEO on a daily basis and regularly collaborated with top executives.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: Participated in Dimensions of Cross-Cultural Management study abroad program in Santiago, Chile (2013)

Bachelor Of Arts, Advertising 2004