Scott Bingle Email & Phone Number

New York, Ny, Us

New York, United States

New York, United States

Developed strategic partnerships on CNN and CNN Business, created best-in-class pitch decks + sales collateral, and presented to clients across categories. Pitches included cross-platform elements with a focus on digital, social, and audio activated via branded content, sponsorships, and ad products: - Increased ad sales revenue driven by pitches 154% from FY21 vs. FY22 - Drove 32% of CNN digital revenue of marketing team in FY22 Example Brands: Amazon, Samsung, GM, and Morgan StanleySold first-of-its-kind campaigns from our branded content team, Courageous Studios, and CNN's editorial teams that drew attention across the industry:- Managed CNN's co-op partnership with Intel and their different business partners (e.g. AWS, Lenovo, and more) across multi-year deals that led to 12 films and 10 articles captured in 6 countries across 3 continents- Grew brand's digital investment 257% over 2 yeas with branded content campaign aligned with CNN's Space's Next Chapter tentpole sponsorship- Launched a first-of-its-kind digital video weekly series with Fidelity Investments, NightCap by CNN Business, now entering its third yearIdeated new opportunities to drive revenue across our digital footprint and positioned CNN in the marketplace in collaboration with ad sales leadership:- Partnered to develop CNN General Presentation in '21, '22', and '23 Crafted new GTM materials highlighting updates at CNN for high-level hold-co level conversations ahead of the 2023-24 upfront cycle.- Created turnkey packages combining the collective power of marquee inventory like the CNN Homepage with high-impact ad products - Strategically advised Digital Account Executives on best practices for building partnerships across CNN Digital via collateral and meetings - Collaborated with CSMs to develop turnkey, simplified and ready-to-use packages for branded content distribution across a variety form factors

New York, New York, United States

Intern on the CNN Ad Sales Marketing Team.

Assisted in the organization, management, and execution of over $100M in ad sales from Fortune 100 companies across the Food Network & Cooking Channel- Tracked campaign delivery and shared developed delivery reports w/ clients- Conducted Weekly and Quarterly allocations and generated client charts- Analyzed 2018-19 upfront deals to track YoY change in key verticals

Syracuse, New York Area

Led the regional marketing efforts of a retail payment & rewards platform- Hired and trained a team of over 20 Brand Ambassadors- Drove 2,000 MAU on university campuses across Syracuse, NY.- Trained the partner businesses, crafted POS ads, and managed relationships.

Syracuse, New York Area

Led the nation’s largest student-run advertising agency with 100 members for two semestersLaunched a new division of TNH that paired top teams with national agencies and brands for pitch competitions and collaborations- Worked with: Saatchi & Saatchi/Tide, BBDO/Twix, Terry & Sandy/Krispy Kreme Planned, wrote, and pitched proposals for key clients such as the State of Vermont Tourism Department and Dinosaur BBQ (local restaurant chain), drafting SOWs for each

Syracuse, New York Area

Austin, Texas Area

Over the course of 6 months, I researched and documented over 900 startups to be considered for SXSW Accelerator, an international startup pitch competition held at SXSW.

Washington D.C. Metro Area

Summer Intern working directly with leader of a public affairs consultancy helping to advise the Environment Defense Fund on advocacy strategy.

S.I. Newhouse School Of Public Communications | Whitman School Of Management, Majors: Advertising | Marketing Management

Activities and Societies: AAF Competition Team CEO Delta Sigma Pi Professional Business Fraternity Phi Kappa Alpha Honorary Fraternity.

Semester Abroad

I spent fall semester taking classes in Hong Kong. I studied East Asian politics, specifically focusing on East Asian political economy.

High School

Activities and Societies: Varsity Captain: Football, Swimming, and Lacrosse Senior Class President Youth Advisory Council President.