Owner of Wiley’s commercial strategy, leading the strategic innovation, development, and product lifecycle of Audience Solutions products, platforms, applications, and advertising capabilities, for Wiley's business development partnerships. Key achievements include:*Pioneered Wiley’s Managed Sales strategy and onboarding of strategic accounts, creating one of the largest cross publisher/society STEM private advertising networks.*Developed a new market facing taxonomy to optimize contextual relevance to audience sectors, and alignment with relevant direct and programmatic sales tactics.*Increased advertising revenue in under-performing sectors by 40% through new partnerships and product innovation.*Applied new pricing methodologies across print, digital, and email channels to reflect current market values and purchasing trends.*Identified key market trends in healthcare and digital advertising, ensuring proactive response to shifting client demands and desire for revenue diversification.*Spearheaded the launch of an innovative series of modular platform solutions for semi-structured content types, increasing platform adoption of supporting content for academic research.*Industry expert panelist advising on the challenges facing academic publishers in the ever changing digital landscape.

Direct the strategy, design, planning, and execution of corporate products, platforms,applications, and advertising technology. Key achievements include:*Architected a new channel of advertising capabilities delivered against publisher controlled PDF rendering platform solutions.*Developed a platform controlled toolkit to support the monetization of private access to select content through partner sponsorship.*Launched a templated tool-kit for curated newsletters of strategic publications supported by corporate revenue.*Developed and launched the pilot platform for Wiley’s vertical strategy.*Directed the society platform hub intiative, and development of +100 society implementations*Co-created the business case to launch Wiley’s Partner Solutions initiative.

Lead advertising operations, email operations, project operations and B2B digital support acrossthe US to ensure timely, quality, and profitable completion of the opportunities within WileyCommercial Publishing. Supported global project operations in product and process developmentand refinement (specifically digital in focus) for new and existing products, and to input into thebroader Commercial Publishing group’s initiatives and projects including the management of thedigital roadmap.

As part of the Custom Ventures group, responsible for managing and growing the corporate revenuesof digital programs for controlled circulation publications in the US.

Design, implement, and maintain elements of company and partner branding, advertising, and company websites.

Founded a digital branding & cross media design company, acting as the lead consultant and developer. Managed multiple contractors over a portfolio of projects including websites, print periodicals, brand creation, and advertising in various medias. Notable masthead positions during this time included:• Print Director for "The Medical Roundtable: Cardiovascular Edition" published by FoxP2 Media, LLC• Production Director for "SKINmed: Dermatology for the Clinician: published by Pulse Marketing & Communications, LLC

Entered as a Typesetter, additionally holding the positions of Production Artist, Web Designer, and Managing Graphic Artist. Responsible for producing and maintaining print and digital publications as well as overseeing the concept, design, and layout of all advertising and promotional products in print and web media.