Scott Colson Email & Phone Number

United States

Batavia, Illinois, Us

Email, Ecommerce & Digital Marketing thought leader with a focus on creating time sensitive and business relevant customer journeys that drive conversion, lead generation, top line revenue and EBITDA.STRATEGY • Lifecycle Marketing • Lead Generation Campaign Planning • Complex Lead Nurture Campaigns • Campaign Targeting & Optimization • Landing Page Development • Reporting & Web Analytics • Content Strategy TECHNOLOGY• Database Management • Data Manipulation • Deliverability • Authentication (SPF, DKIM, DMARC) • IP Management • Platform Set up (SMTP, DNS Management) • HTML • SQLPLATFORMS• Ongage • Mailgun • Sparkpost • Salesforce • GetResponse • Emercury Email • Adobe • Google Analytics • MxToolbox

Chicago, Illinois, Us

Led cross-channel contact strategy and customer retention to drive sales through email, direct mail, display, and paid social channels. Managed a free shipping loyalty program that resulted in nearly a 100% increase in sales year over year. Mined current customer database and used third party data overlays to ensure a successful launch of the launch of new Chocolate Dip Delights brand. CRM STRATEGY• Managed online and offline CRM efforts to drive sales through email, house file targeting via display networks, paid social, YouTube, a recipient promotional program, and a weekly occasion-based direct mail campaign.• Determined the right mix of online, mobile and offline media to drive sales, with a strong focus on the desktop platform, where FTD conversion peaks.• Worked with strategic partners and internal creative, merchandising, finance and operations teams to increase conversion rates by 20% YOY through landing page optimization, price point distribution and leveraging promotional messaging to close the sale.• Responsible for audience selection, success measurement, and data flow management between internal data warehouses and external partners (e.g., Facebook, LiveRamp, Salesforce Marketing Cloud, print vendors) as part of the 360 Customer View initiative. • Joined enterprise-wide strategy team focused on driving innovation, change, and the future direction of FTD in all aspects of the business: florist network, logistics, marketing, etc. RESULTS AND FORECASTING• Leveraged web analytics and data warehouse tools to conduct a comprehensive review of results.• Partnered with data analytics teams to build response models for peak and off-peak direct mail efforts.• Concentrated on maximizing current database to drive sales through increased retention, modeling and lookalike builds to help drive new customer acquisition.• Forecast daily sales and discount dollar utilization.• Responsible for budgeted order, revenue and contribution margin goals.

Irving, Texas, Us

Short term engagement managing small to mid size clients on the account side. Positioned to work on site at Google until budget considerations eliminated the opportunity.

Us

Channel owner of all email marketing efforts for CouponCabin.com, CouponMap.com and Save.co.uk. Product manager for best-in-class email platform build. ACHIEVEMENTS • Introduced additional stream of email communications resulting in 100% increase in revenue. • Built best-in-class email platform from scratch, mailing 300 million emails annually. • Increased list size by 15%. • Implemented user engagement segmentation, resulting in a 400% increase in open rates. • Managed to 100% inbox placement during Q4 peak holiday push.MARKETING • Established best practice testing strategies. • Responsible for creative from inception to final approval. • Revamped look and feel of email communications (from creative design to final HTML). • Introduced full suite of performance tracking by communication touch point via web analytics. • Created reporting standards and benchmarks. • Member of the Social Marketing team tasked with increasing user engagement and driving sales. • Narrowed communication gap between tech and marketing through weekly information sharing meetings.

Chicago, Illinois, Us

Managed a team of associates that accurately and effectively executed daily retention email campaigns to increase conversion and decrease cost per order. Managed inventory levels as pertained to email promotions.ACHIEVEMENTS • Managed 800 million email sends annually and revenues of $35 million. • Increased daily send revenues by 25% through creative testing. • Partnered with merchandisers in attempt to reach 0% inventory spoilage. • Increased repurchase rates by 40% through post purchase touch strategy. • Forecast daily sales to within 5% to 10% of actuals. • Increased conversion 35% through use of optimized landing page. • Rolled out gender specific creative during peak holidays to increase conversion. • Rebuilt reminder program resulting in becoming #2 converting marketing vehicle.MARKETING • Continually refined contact strategies through frequency, creative, and offer testing to optimize conversion. • Leveraged RFM, AOV, and sales data to tailor offer strategy. • Managed detailed monthly promotion and inventory calendar. • Built ad hoc reporting through the use of database query tools (SME for Marketing department). • Leveraged Omniture campaign tracking in daily email campaigns to fully report and analyze established KPI’s. • Developed customer centric surveys to gain insight into customer behavior. • Worked with third party deliverability vendor to ensure 100% inbox delivery, reputation of IP’s & ISP relations. • Strong team player between the marketing, technology, and executive teams.

Lever Interactive is a boutique SEM agency I helped a colleague start, manage, and grow. • Directed a team of search analysts and managed client interactive marketing initiatives.• Managed client SEM initiatives from conception to reporting.• Worked daily with Google Analytics, Google Adwords, Yahoo, and MSN.• Attended Google Analytics University at Google headquarters in Mountain View, CA.• Responsible for all client email marketing strategy and execution.• Consulted onsite for FTD.com email initiatives as an extension of their marketing team.• Developed a reporting database to consolidate engine data and provide dynamic client reporting.• Introduction to SEO best practices.