Scott Colson Email & Phone Number

United States

Batavia, Illinois, US

• Email, Ecommerce & Digital Marketing thought leader with a focus on creating time sensitive and business relevant customer journeys that drive conversion, lead generation, top line revenue and EBITDA.STRATEGY
• Lifecycle Marketing
• Lead Generation Campaign Planning
• Complex Lead Nurture Campaigns
• Campaign Targeting & Optimization
• Landing Page Development

Chicago, Illinois, US

• Led cross-channel contact strategy and customer retention to drive sales through email, direct mail, display, and paid social channels. Managed a free shipping loyalty program that resulted in nearly a 100% increase in.
• Managed online and offline CRM efforts to drive sales through email, house file targeting via display networks, paid social, YouTube, a recipient promotional program, and a weekly occasion-based direct mail campaign.
• Determined the right mix of online, mobile and offline media to drive sales, with a strong focus on the desktop platform, where FTD conversion peaks.
• Worked with strategic partners and internal creative, merchandising, finance and operations teams to increase conversion rates by 20% YOY through landing page optimization, price point distribution and leveraging.
• Responsible for audience selection, success measurement, and data flow management between internal data warehouses and external partners (e.g., Facebook, LiveRamp, Salesforce Marketing Cloud, print vendors) as part of.
• Joined enterprise-wide strategy team focused on driving innovation, change, and the future direction of FTD in all aspects of the business: florist network, logistics, marketing, etc. RESULTS AND FORECASTING

Irving, Texas, US

Short term engagement managing small to mid size clients on the account side. Positioned to work on site at Google until budget considerations eliminated the opportunity.

US

• Channel owner of all email marketing efforts for CouponCabin.com, CouponMap.com and Save.co.uk. Product manager for best-in-class email platform build. ACHIEVEMENTS
• Introduced additional stream of email communications resulting in 100% increase in revenue.
• Built best-in-class email platform from scratch, mailing 300 million emails annually.
• Increased list size by 15%.
• Implemented user engagement segmentation, resulting in a 400% increase in open rates.
• Managed to 100% inbox placement during Q4 peak holiday push.MARKETING

Chicago, Illinois, US

• Managed a team of associates that accurately and effectively executed daily retention email campaigns to increase conversion and decrease cost per order. Managed inventory levels as pertained to email.
• Managed 800 million email sends annually and revenues of $35 million.
• Increased daily send revenues by 25% through creative testing.
• Partnered with merchandisers in attempt to reach 0% inventory spoilage.
• Increased repurchase rates by 40% through post purchase touch strategy.
• Forecast daily sales to within 5% to 10% of actuals.

• Lever Interactive is a boutique SEM agency I helped a colleague start, manage, and grow.
• Directed a team of search analysts and managed client interactive marketing initiatives.
• Managed client SEM initiatives from conception to reporting.
• Worked daily with Google Analytics, Google Adwords, Yahoo, and MSN.
• Attended Google Analytics University at Google headquarters in Mountain View, CA.
• Responsible for all client email marketing strategy and execution.