Scott Craven Email & Phone Number

Fort Mill, South Carolina, United States

Indian Land, Sc

Leads operations team for On-Air Promotions, including creative process & project management, post-production workflow, media asset acquisition/organization, and content delivery; Group Workfront administrator; Develops and maintains digital asset management systems and operations workflows for creative promo editorial; Department SME for planning and implementation of digital transformation initiative; Manages and mentors Preditor and Associate Producer staff in development and execution of promo assignments and operations processes; Oversees administrative requirements of promotions team in support of VP, On-Air Promotions; Writes, produces and edits promotional spots for INSP image and syndicated programs for national cable network.

Manage day-to-day promotions efforts for local and network programming, including concept, production, editing and strategic placement of weekly episodic, campaign image and web-based promo initiatives in the Hampton Roads, VA DMA, the 43rd largest, as well as the 14th largest African-American market in the country. Write, produce and edit yearly long-form sales presentations. Promote major local events partnered with CW27, including casting calls for America's Next Top Model, a show for which we are consistently the highest-rated station in the CW family. Created and implemented the successful web-based "Jen-Net" video blog for CW27.com, highlighting events of interest for our 18-34 demographic. Conceptualized new and innovative on-air promotions efforts, including in-show lower-third graphics that are less obtrusive, yet still effective promotions for upcoming shows and events. Helped implement creative promotion for the FCC-mandated digital change-over, including working with syndicators to produce custom promos that could be shared with all stations on which they air, increasing their bottom line, as well as CW27's.• During my employment at CW27, I was awarded a silver Promax award, three Telly Awards, two Silver Addy Awards, and a second-place Virginia Association of Broadcasting Award.

Write, produce and edit promotional spots for station image, syndicated programs, station contests, sales spots, POP spots, PSAs and UPN/WB Network primetime programming for Ft. Pierce/West Palm Beach market, the nation’s 38th Designated Market Area (DMA); assist station traffic manager with promotions scheduling; organize contest legal and execution, assist in planning outdoor station promotional events, liaison with syndication contacts, and help develop future station image for the impending CW Network launch.• Instituted organizational system for radio spots, and introduced FTP client downloads, increasing available email server bandwidth, as well as significantly increasing time-effectiveness• Assisted in planning and execution of station aspects for SunFest 2006, an arts and entertainment festival attracting 300,000+ potential viewers, of which my station group was a participant.

Write, produce and edit promotional spots for station image, syndicated programs, local news and WB Network primetime programming for Miami/Ft. Lauderdale, the 17th DMA; write, produce and edit long-form sales presentations for station and the South Florida Sun-Sentinel; assist the on-air promotions manager with promotions scheduling; write, produce and edit weekly movie showcase promotions and movie opens and bumps. Produce daily snipe and end-credit squeezeback promotions, using Pinnacle Dekocast system.• Helped promote and develop Market Management, a successful cross-ownership venture between WBZL and the South Florida Sun-Sentinel.• Station sales during my period of employment reached all-time high, as a result of our creative team energies.• As part of the creative effort, I suggested/created new promotions specifically designed to develop viewer loyalty and brand recognition, boost ratings, and achieve record earnings.• In 2004, was awarded three winner and one finalist national Telly Awards, and was awarded a Telly finalist in 2005.

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