Scott Donaton Email & Phone Number

Los Angeles, Ca, Us

Los Angeles

Oversee all B2B and B2C marketing and editorial functions for this innovative media and technology startup, including brand positioning & strategy, creative, communications, content marketing, social media and consumer insights.Versus' AI-powered technology brings content to life across entertainment, sports, news, social and search. That makes fandom more interactive, fun & rewarding for audiences and drives engagement, retention & revenue for our partners, including The Walt Disney Co., Microsoft, USA Today and TMZ.

Advisor to the CEO and his leadership team on brand strategy, marketing, content and partnerships, including helping Upworthy advance its mission of sharing stories of humanity at its best.

Elected as one of nine Public Directors of the NPR board, overseeing governance, policies, and strategic direction for NPR. Monitor performance and provide financial oversight of independent, non-profit media organization.

Santa Monica, California, United States

Recruited to spearhead a transformative phase initially as Head of Creative and later as Head of Marketing. I directed a team of 250 people overseeing crucial functions, including subscriber acquisition, engagement & retention, brand marketing, creative, brand and performance media, consumer insights, product marketing, pricing, promotions and device partnerships. During my tenure, Hulu grew from 30 million to 48 million subscribers.𝗦𝗲𝗹𝗲𝗰𝘁 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:►Established clear brand story and messaging, resolving issues related to inconsistent identity, ensuring cohesive brand identity for streaming service while driving growth from 30M to 48M paid subscribers.►Founded Greenhouse, a 100-person award-winning internal agency overseeing creative for brand, content and performance, driving cost savings while elevating consistency, excellence and efficiency of creative work.►Pioneered Hulu's branded entertainment unit, introducing innovative advertising formats, attracting major marketers, and generating incremental revenue by creating engaging content and improving viewer experience.►Created Hulu's inaugural after-shows, including an Emmy-nominated companion series for Only Murders in the Building, honored with the Producers Guild of America award for Outstanding Short-Form Programming.►Played key role in integrating Hulu into Disney, transitioning from a standalone entity to part of the Walt Disney Company. Steered team through challenges of pandemic and restructuring after Disney acquisition, providing stability and mission-based leadership. ►Led "One Hulu" initiative aligning brand and product. Fostered collaboration, enhancing user experience by integrating marketing promises with product experience.

New York

I held the role of global head of creative & content at Digitas and head of content for the Americas at Publicis Media, contributing significantly to the evolution of content practices across various agencies. As a member of the Digitas Global Executive Committee, I helped steer the agency's overall strategy. As global head of "connected creative," I played a pivotal role in steering creative practices encompassing campaign development, branded content, experience design, and production.𝗦𝗲𝗹𝗲𝗰𝘁 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:►Expanded agency capabilities, boosting revenue and profits by introducing innovative marketing solutions in response to declining efficiency and effectiveness of traditional advertising tactics.►Headed agency’s "connected creative" practice, integrating creative, content, experience design, and production practices into unified 400-person global division.►Launched Digitas Studios, specializing in content marketing strategy, development, production, and distribution of long-form content for clients including American Express, Taco Bell, Starz, Whirlpool, Lego, Travelers, and Lenovo.

New York

Headed a team of 100+ content strategists, creatives, and producers across global markets, including the US, UK, Germany, Colombia, and Malaysia. Responsible for overseeing content development for BMW and L’Oréal, ensuring consistent quality and strategic alignment across diverse regions.𝗦𝗲𝗹𝗲𝗰𝘁 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀:►Devised and launched UM Studios, a global initiative driving incremental revenue from and crafting original content and strategies for renowned brands including Chrysler, Coca-Cola, Johnson & Johnson, Jack Daniel’s and Wells Fargo. ►Spearheaded development of the vision and business plan for Ensemble, a startup agency that operated as the branded content arm of Interpublic’s Mediabrands unit. By strategically growing and expanding the business, we achieved high-margin profitability within just two years while consistently delivering award-winning content for client roster including Kia, Dr Pepper Snapple Group, MillerCoors, L’Oréal and BMW.►Awarded inaugural Cannes Entertainment Lion in honor of “Always Open,” an original comedy series developed for Denny’s and co-produced with Jason Bateman and Will Arnett.

As publisher, I led marketing, ad sales, brand positioning, audience development, events, PR, strategy, operations and financial performance of leading mass-market media brand. Select accomplishments include a major brand repositioning and the successful integration of the print and digital teams. Collaborated closely with Editorial to drive impactful product development initiatives.

As Publisher, I had full P&L responsibility for global media business spanning print, online, video and event platforms. Oversaw strategy and direction for all aspects of the operation across brands including Advertising Age, Creativity, AdCritic and Madison & Vine. Key accomplishments include diversifying revenue model for traditionally print-based business by expanding digital and events operations and extending into new business segments such as professional development, premium data services and global licensing. As Editor, I oversaw editorial strategy and day to day operations of Advertising Age, the world’s leading source of news and information on advertising, marketing and media. Conceived and launched Madison & Vine, a multi-platform franchise focused on the intersection of entertainment and marketing.