Scott Young Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Spearheaded the identification and resolution of issues, providing expert agile guidance to senior leadership and cross-functional teams. Enhanced awareness of industry trends and internal processes related to our onboarding applications (Easy Apply suite of products).• Played a pivotal role in reviewing internal processes and activities, identifying opportunities to enhance operational efficiencies. Conducted variance analysis, contributed to due diligence, and supported the implementation of strategic initiatives within the designated area of responsibility.• Demonstrated a strong track record of leading projects and campaigns under tight deadlines. Partnered with Product Owners and Marketing Managers to prioritize change requests, ensuring the successful delivery of strategic initiatives and transformation programs.• Worked collaboratively across diverse teams and functional domains, effectively influencing and aligning stakeholders to achieve project goals.

Toronto, Ontario, Canada

Proven ability to lead projects and campaigns against competing timelines. Guide and advise Product Owners and Marketing Managers to prioritize and plan for change requests and leading the delivery of various strategic initiatives and transformation programs within the Easy Apply, Payments and Marketing business segments.• Worked effectively with multiple teams across a broad spectrum of initiatives and functional domains, influencing and aligning others as needed. Improved both the SLA and the processes for RADAR Campaign development to ensure quality development and limited QE resourcing requirements. • Managed the full campaign migration of entire catalog of RADAR campaigns from OAS to APAS. Over two hundred creatives were rebuilt and migrated over the course of three months. This led to an Act for Impact Award in 2019.• SME for Marketing tactics within TD; and first point of contact onboarding new team campaign specialists and Marketing partners. I am the first point of contact for Web Producers, Quality Assurance, Experience Messaging team, Product, Project Management, CTS and Incident Management.

Toronto, Canada Area

Developed forward thinking, data-driven recommendations that align with the objectives of the performance marketing teams.• Managed Real-Time Marketing Processes: Accountable for overseeing daily processes that support real-time marketing initiatives, managing activities related to the Adobe Target/Adobe Personalization platform for on-site real-time channel optimization.• Process Improvement and Collaboration: Regularly reviewed and refined processes, collaborating with internal and external partners to enhance operational strategy and effectiveness. Focused on driving continuous improvement to achieve optimal results.• Governance and Campaign Implementation: Led the governance and creation of processes for campaign implementation across all TD-owned channels, ensuring consistency and alignment with business objectives.• Optimization Strategy and Analysis: Partnered with the Real-Time Marketing strategy team to identify and implement optimization opportunities. Conducted thorough analysis to assess the current and future effectiveness of strategies across multiple channels, driving best-in-class performance.• Risk Management and Compliance: Ensured the creation and maintenance of comprehensive process documentation to support risk management, control, and audit compliance. Developed data-driven, forward-thinking recommendations that aligned with the goals of the performance marketing teams.

Toronto, Canada Area

Proficiently overseeing projects within budget and tight timelines, while prioritizing speed-to-market enhancements in collaboration with partner teams.• Led Digital Marketing Campaigns: Managed the end-to-end project management of online and digital marketing campaigns for Online and Mobile banking environments, aligning with the digital sales strategy to boost sales, enhance profile visibility, and increase channel preference.• Optimized Project Coordination: Directed comprehensive project coordination and ad-hoc initiatives, from requirement gathering through development and quality assurance. Implemented process improvements that reduced the time-to-market for new campaigns by 75% and achieved cost savings of over $75K annually.• Sales Channel Enhancements: Continuously improved sales processes and channels, driving significant results. A display banner optimization project achieved a 15x increase in click rates on the first day of implementation, while launched mobile ads contributed to 3% of cumulative YTD sales revenue, with expectations to surpass online digital sales by year-end.• Cross-Functional Collaboration: Cultivated strong relationships with internal teams and external suppliers to ensure on-time, on-budget project delivery. Facilitated requirements gathering with Senior Marketing Managers and managed third-party vendors and development teams for seamless marketing and technology implementation.• Mobile and Tablet Strategy: Provided expert consultation on mobile/tablet presentment and growth opportunities. Managed the development of the mobile and tablet digital sales experience, overseeing usability, testing, and process implementation to enhance user engagement and sales performance.

Toronto, Canada Area

• Developed and Executed Digital Strategies: Spearheaded the development and implementation of digital strategies to drive market growth in the competitive private school sector, aligning initiatives with overall corporate strategy.• Strategic Guidance to Executives: Provided in-depth guidance to executives on digital properties and growth planning, ensuring all digital initiatives supported long-term business objectives.• Optimized Digital Performance: Conducted technical analytics to enhance keyword strategy, on-page SEO, and conversion optimization. Achieved a 140% increase in website traffic and a 20% increase in arranged school tours as a direct result of these optimizations.• Website Development Management: Successfully managed the delivery of a website development project, ensuring completion within the specified scope, timeline, and budget.

• Developed Cutting-Edge Employee Portal: Leveraged web technology to create an innovative portal for employee communications and social collaboration. Consulted with partners and executives to identify and recommend opportunities for utilizing emerging web technologies, new delivery channels, and enhanced feature functionality, ensuring alignment with corporate strategy.•Successful Campaign Management: Managed high-impact digital campaigns, including the FIFA, IIFA sponsorships, and the "Who Are You Here For" campaign. The FIFA campaign's success became the blueprint for future sponsorships, resulting in a 16% increase in employee engagement compared to similar initiatives.• Technology Implementation and Management: Oversaw the implementation of SharePoint 2007/2013 CMS for social collaboration, document management, and communication. Managed technology partners to ensure seamless deployment of site templates, SharePoint lists, digital media, and microsites.• HR Portal Development: Developed and managed a portal solution for HR that facilitated direct communication with retired employees. Maintained an ongoing relationship with an external vendor, negotiating a new contract that reduced costs by 34% and improved visitor satisfaction by over 120%.• Integrated and Managed Analytics: Managed the integration of Google Analytics across various portals, creating comprehensive site usage reports and strategic insights for internal teams and executive sponsors. Utilized analytics to drive client discussions on improvement strategies and to inform executives on roadmap and framework planning.

Toronto, Canada Area

• Oversaw Web Development and Marketing Operations: Managed all aspects of web development, online and print marketing materials, and email marketing campaigns for Wholesale and Commercial Banking. Ensured alignment with CIBC’s brand and risk guidelines.• Launched Targeted Email Campaigns: Led the launch of several email marketing initiatives, including customer support campaigns for Commercial Banking and lead generation for US Real Estate Investment. Managed external vendors to deliver solutions, resulting in a 7% increase in leads through this channel.• Redesigned Client-Facing Portal: Directed the redesign and development of the World Market client-facing portal. Acted as the primary liaison for the Marketing and Communications Head, collaborating with online partners to enhance usability and optimize site architecture.• Managed Print and Multimedia Design: Oversaw print and multimedia design for World Markets and Commercial Banking. Provided design and print guidance across the organization and developed an approval workflow for all print and marketing materials, ensuring consistency and quality in all deliverables.

Toronto

• Led Development of Sales-Focused Portal Solutions: Built and led a team responsible for developing a portal solution aligned with sales strategies and corporate vision. Collaborated closely with business partners to transition workflows and processes to an online environment, enhancing efficiency and accessibility.• Developed B2C Portal for Commercial Clients: Managed the production and development of a B2C portal, overseeing the design, information architecture, client management applications, and security requirements. Ensured the portal met the needs of commercial clients while adhering to strict security standards.• Planned and Executed Webcast Strategies: Strategized and managed webcast initiatives, including exclusive client sessions with a Senior Economist and internal webcasts with the Management Team. Sourced a distributor that optimized costs, improved functionality, and managed bandwidth, all while maintaining compliance with risk guidelines.• Coordinated Sales Portal Implementation: Collaborated with technology partners and direct reports to implement a comprehensive Sales Portal. Successfully deployed several key applications, including an Employee Database, News Management Application, and the Infoseek search engine.• Oversaw Design for Marketing Materials: Served as the key web and print designer for all marketing materials. Enhanced the design of the quarterly newsletter for Commercial Banking clients, utilizing cost-saving imagery that reduced production costs. Migrated the employee newsletter to an online format, further reducing costs while improving accessibility.

• Led Development of Sales Portals: Managed the development of multiple client and internal-facing sales portals for the Bell Gateways (PBX) division, ensuring seamless functionality and user experience to support sales operations.• Oversaw VDSL Pilot Program and Web Marketing Studio: Conducted research and managed the development of the VDSL pilot program and web marketing studio. Led a team of 3 programmers and 3 web developers to deliver effective website solutions tailored to the needs of the sales team.• Established Multimedia Studio: Developed and built a comprehensive multimedia studio, including a recording studio, a two-camera setup, and post-production editing facilities to support a range of multimedia projects.• Supported Sales Teams with Portal Solutions: Provided crucial support to the internal sales team by developing portal solutions such as an online reward system and a dynamic training site. Ensured these tools were aligned with sales strategies and enhanced team productivity.• Developed Intake Process and Design Guidelines: Created and implemented an intake process and design guidelines for the web development team, standardizing procedures to improve project efficiency and consistency.

Startup Video over DSL project in London, Ontario. Responsible for community programming and website multimedia development.