Sr Director Of Business Strategy
Austin, Texas Area
Sr Strategy Director - 7/2021-12/2021Strategy Director - 1/2020-6/2021Sr Strategy Manager - 11/2016-12/2019Strategy Manager - 3/2015-11/2016Led the strategic formation and development of digital marketing experiences for our clients. Focused on evaluating and driving digital and experience strategy development, program conception, content strategy/planning, execution, ROI and measurement in a dynamic client-facing role.Developed, planed, analyzed and implemented omnichannel marketing strategies to meet client objectives in various industries including CPG, insurance, travel, consumer electronics, healthcare, energy and financial services. This strategic and hands-on role helped clients create data driven marketing programs bridging web, email, mobile, social and traditional channels to achieve marketing results.