Drive sales pursuits for the Travel, Transportation and Hospitality Industries through the creation of Business Cases, ROI Analysis and CapEx management. Align and negotiate with C-Suite customers to identify and prioritize transformational investments in Salesforce cloud solutions.

Sr Strategy Director - 7/2021-12/2021Strategy Director - 1/2020-6/2021Sr Strategy Manager - 11/2016-12/2019Strategy Manager - 3/2015-11/2016Led the strategic formation and development of digital marketing experiences for our clients. Focused on evaluating and driving digital and experience strategy development, program conception, content strategy/planning, execution, ROI and measurement in a dynamic client-facing role.Developed, planed, analyzed and implemented omnichannel marketing strategies to meet client objectives in various industries including CPG, insurance, travel, consumer electronics, healthcare, energy and financial services. This strategic and hands-on role helped clients create data driven marketing programs bridging web, email, mobile, social and traditional channels to achieve marketing results.

MANAGER - BUSINESS CONSULTANT 12/2014-3/2015Strategy and Market Development – new venture creation analysis; supply/demand economics; customer segmentationFinance – financial planning and analysis; budgeting and forecasting; modeling and valuationsSales and Marketing – ability to create and adapt presentations to all levels of Senior Management; foster and grow client relationships; new client identification and engagementManagement – project management; customer relationship management; coach and train clients and junior staff Risk Management – reporting; mitigation; strategy; assessment; compliance; regulatory affairsCommodity Trading – experience with various ETRM systems and trading and hedge strategies; experience includes power, gas, oil, renewables and coalSENIOR ASSOCIATE - BUSINESS CONSULTANT 8/2013-12/2014Led the development of the middle office a new North American trading company; required establishing roles and responsibilities, creating an operating plan, P&L construction and presenting financials to Senior ManagementConducted a market readiness assessment and made recommendations for a new commodity trading platform; included analyzing market trends, participants, and estimating potential revenue for a global provider of commodity news, analytics, and source of benchmark price assessmentsLed the documentation and advising of regulatory reporting requirements in order to ensure a new data management system fits the needs of an industrial company

Developed long-term strategy presentations for the Leadership Team and Board of Directors in order to grow Peabody’s business throughout Asia.Worked with external bankers and the internal global business development team to value assets using various valuation methodologies for potential acquisitions and joint ventures.Researched, prepared and implemented an ongoing process to submit regulatory requirements with the FERC, MISO and CFTC, including Dodd-Frank requirements.

Designed new monitoring activities, initiated trading activity evaluations, and reviewed daily transactional data to mitigate BP’s risk in the markets and to ensure regulatory authorities’, exchanges’ and internal policy expectations were met.Conducted office reviews and developed models to determine behavioral and operational conformance with compliance standards in the over-the-counter and financial markets.

Investigated and audited utility companies in the U.S. to ensure compliance with various regulatory requirements. Conducted economic analyses of commodity markets to identify evidence of market manipulation and assessed civil penalties.