• Dynamic and seasoned multichannel marketing executive with 25 years experience in consumer & business-to-business product categories. • Proven and successful track record of developing, branding, marketing & merchandising products/services. • Strong strategic thinker, relationship builder and team player.Specialties: Marketing & Sales:• Direct/Multichannel marketing, brand mgt, product development.• Consumer, B2B, Educ, Govt, Medical markets.• Customer acquisition/development/retention.• Traditional & new media program skills+experience.• Strategic planning/budgeting/development/channel management.Operations: • Stand-alone and Divisional P&L responsibilities, financial planning/budgeting• Business process improvement initiatives based on best practices.• Business acquisition & integration.
Listed skills include B2B, Product Development, Government, Multi Channel Marketing, and 18 others.