Scott Heller Email & Phone Number

Strategic advisory & implementation consulting for growth companies and organizations in transition. Primary focus on business planning & development, multichannel marketing, product development & branding, acquisitions & integration.Current & prior consulting engagements include:• Business/financial planning, marketing, branding and sales strategy development & execution for startup specialty food company.• Acting COO for independent producer of feature-length documentary films distributed by major motion picture studios.• Customer database profiling/analysis for specialty food multichannel marketer.• Market development for a line of premium tea products for grocery, specialty food, food service, bodycare, gifting and private label market segments.• Establish online presence and marketing support programs for year-round hospitality business and high-end vacation rental businesses.• Development and launch of a niche line of men’s bodycare/spa products for distribution nationally on a direct basis.

$40MM manufacturer and multichannel direct marketer of presentation products serving the US education market.Responsibilities:• Merged CIC’s business operations (see below) with CIC’s primary competitor, Vcom, consolidating CIC’s and Vcom’s Catalog and Internet brands into a single Multichannel Division consisting of 4 retail and 2 wholesale business units with shared sales, marketing, merchandising and advertising functions.• Integrated Vcom’s 6 proprietary product brands into CIC’s business units.• Migrated CIC’s business units to new ecommerce marketing platform.• Oversight of the Multichannel Division’s sales, marketing, merchandising, and general administration functions.Results:• Business unit consolidation/reorganization resulted in increased gross profit margins, while achieving reduced operating & selling expenses.• Dramatically increased sales of Vcom’s proprietary product brands within the consolidated Multichannel Division.• Successful re-launch of websites on new ecommerce platform combined with online marketing program resulted in increased conversion rates and increased average order value (AOV).• Successfully reactivated lapsed customer segments utilizing innovative print and online contact strategies.

Multi-title, multichannel direct marketer of presentation products serving business, education & government in North American & International markets.Responsibilities:• Primary responsibility for Company growth, profitability and strategic management.• Direct oversight of operations and financial management, marketing, HR/staff development functions.Results:• Grew revenue to $10.5MM by expanding company’s base of retail and wholesale customers through innovative market segmentation, customer acquisition and merchandising strategies.• Re-positioned company from “discount” business model to “value-added” business model, increasing gross profit margins by 2 percentage points per year for 10 consecutive years.• Developed “Communicator” proprietary house brand across several product categories, resulting in increased revenue and profit margin contribution.• Implemented and grew profitable ecommerce channels and online marketing programs for all catalog brands, resulting in increased customer acquisition and retention rates.• Developed and implemented “DealerRewards” loyalty program for wholesale division which drove increased revenue, profitability, average order value (AOV) and retention rates for participating wholesale customers.• Successful relocation of business operations to Vermont in 1996 resulted in re-engineering company business processes, renewing workforce and re-inventing corporate culture.