Scott Ryan Email & Phone Number

Plymouth, Mi, Us

Southfield, Michigan

Collaborate with partner marketing and leadership teams for class-A and -B apartment communities as well as scattered single-family and build-to-rent communities on lead generation, digital strategy, branding, content, social media, reputation management, lead responsiveness, and marketing technology implementation (AI, self-guided tours, virtual tours, chatbots, website optimization, etc.) using various CRM’s and property management software. Coordinate with partners, site teams and vendors to… Show more Collaborate with partner marketing and leadership teams for class-A and -B apartment communities as well as scattered single-family and build-to-rent communities on lead generation, digital strategy, branding, content, social media, reputation management, lead responsiveness, and marketing technology implementation (AI, self-guided tours, virtual tours, chatbots, website optimization, etc.) using various CRM’s and property management software. Coordinate with partners, site teams and vendors to produce physical and digital marketing assets and physical materials on time and on budget. Track phone and email leads to determine responsiveness and marketing ROI.Key Accomplishments:> Developed and launched regular reputation monitoring, reporting and analysis resulting in increasing average portfolio Google scores from 2.9 to 4.1+.> Developed and launched quarterly lead response testing and benchmark response cadences resulting in improved responsive scores (from 25% to over 90%) quarter over quarter for 4 straight years.> Implemented and coordinated processes and testing for new marketing technologies including virtual tours, self-guided tours, artificial intelligence (ElisaAI), Smart Rent, chatbots, self-tour scheduling and website content and user experience.> Developed “marketing snapshots” for every asset to regularly measure conversion and monthly marketing lead generation ROI using cost-per-lead and cost-per-lease metrics and analysis, as well as telling website analytics (bounce rate, time on page, etc.). Show less

Birmingham, Michigan

> Collaborated in building multifamily portfolio from 10 properties and 1200 units in 2012 to over 80 properties and 15,000 units in 2015.> Design and implement branding and re-branding initiatives to enhance properties and their presence in the market.> Manage and optimize corporate and community websites, verify listings, and manage social media strategies.> Created the "&D" (Andy) Downtown Detroit Apartment Market Study analyzing and comparing all apartments… Show more > Collaborated in building multifamily portfolio from 10 properties and 1200 units in 2012 to over 80 properties and 15,000 units in 2015.> Design and implement branding and re-branding initiatives to enhance properties and their presence in the market.> Manage and optimize corporate and community websites, verify listings, and manage social media strategies.> Created the "&D" (Andy) Downtown Detroit Apartment Market Study analyzing and comparing all apartments communities with 4 or more units in downtown Detroit. This is updated and distributed bi-annually. Show less

Bingham Farms, Mi

> Successfully increased traffic and maintained average occupancy at apartment communities at 95%.> Developed and implemented digital marketing package including new website, blog, Internet listing services and social media (Facebook, Twitter, Foursquare, LinkedIn, Yelp, Google Plus, & YouTube).> Managed total re-brand from Amurcon Corporation to Wynnestone Communities in 2011.>Created, launched, and directed in-house marketing agency (Think47).

Farmington Hills, Mi

> Created and executed marketing plans for over 140 Village Green properties in 23 markets and 14 states. Planned and placed print, web, and non-traditional media marketing materials. Managed diverse projects, including collateral packages, advertising, marketing plans, media plans, visual merchandising, displays, signage, promotions, brochures, videos,, pre-leasing centers, renderings photography, research, traffic generation, and call tracking.

Farmington Hills, Mi

> Managed diverse projects, including collateral packages, advertising, marketing plans, media plans, visual merchandising, displays, signage, promotions, brochures, videos,, pre-leasing centers, renderings photography, research, traffic generation, and call tracking.

Farmington Hills, Mi

> Manage staff of seven associates including Graphic Designers, Media Planners, Web & e-commerce specialists and Public Relations all responsible for the marketing, print and Internet collateral and advertising for over 150 apartment communities throughout the United States.

Farmington Hills, Mi

> Planned and placed print, digital, and non-traditional advertising.> Conceptualized and created physical media marketing materials.

Royal Oak, Mi

Ann Arbor, Mi

B.A., Advertising

Completed, Real Estate

Completed Real Estate Fundamentals training.

General

Diploma, General Studies