The impact of business on society is moving from the periphery to the centre of corporate thinking. Today, your customers, communities, employees and regulators know more and care more about how you run your business and how it impacts our world.Future thinking business leaders are already responding with innovative approaches.We exist to empower these leaders.We coordinate alliances between corporations and social entrepreneurs to accelerate the shift to a more socially responsible and proactive future, where business emerges as a powerful and profitable force for good.We passionately believe that entrepreneurial action is the solution to corporate inertia. We understand that effective collaboration between big business and startups needs intelligent, careful management. And we know from experience that active, committed participation by both parties leads to better outcomes.Our approach is built on these principles.We bring decades of experience including large startup exits, startup investing, corporate innovation through to setting up innovation labs.We’re actively seeking allies from the business world who want to join us on this journey.

Working with clients such as RBS, GlaxoSmithKline, Diageo and Volkswagen Group, my role was based around distancing myself from convention, making sense of the changing world to find emerging opportunities, and inspiring and facilitating creative collaboration to take advantage. Increasingly, we began to explore how we might work differently with clients to encourage high impact business creativity beyond marketing communications, developing our agency operating model accordingly. As my interests shifted further away from marketing communications, I spent some time learning the principles of design thinking and lean start-ups with the Stanford d.school and IDEO in Palo Alto, California, and more recently with General Assembly.

Consulting with senior clients to help them articulate business challenges in consumer terms, guiding creative marketing strategy and identifying new opportunities. Designing new consumer propositions and working in partnership with traditional creative teams to develop innovative campaigns.http://www.brandrepublic.com/news/905307/Geronimo-strengthens-planning-department/

Developing the O2 communications strategy, taking the brand idea through the line and into the customer experience. Initiated new work to develop the brand thinking for the O2 Business and Corporate accounts. Initiated a multi-million pound online customer experience and the supporting launch campaign.

Consulting on a digital strategy project for Nationwide Building Society.

Lead the UK introduction of a new initiative across multiple business units to transform the customer experience. Built and championed a customer-centric approach, including a new segmentation strategy and a framework for integrated communications.

A permanent role within the UK ICSS Acquisition team, managing Customer Experience Marketing.

Consulting for the UK ICSS Acquisition team, managing Direct Marketing, Digital and Print channels

Consulting for the EMEA Regional Marketing team, co-ordinating Customer Marketing across 11 European markets.

Consulting for the Consumer Cards team, working on new customer activation.

Consulting for the UK ICSS Premium Products team, developing customer marketing for the Centurion and Platinum Card products.