Liquid Mix is a family owned and operated business servicing the WA hospitality industry. Liquid Mix is a wide range beverage wholesaler specialising in the service of small bars, cafes, restaurants, hotels, taverns, liquor stores, sporting clubs & nightclubs.Liquid Mix draws on over 30 years of industry experience to offer personalised service and an understanding of your business. We work closely with all major liquor suppliers to offer you a one stop beverage solution for all of your beer, wine, spirits, soft drink and water requirements. With the largest range of luxury spirits and liqueurs in Western Australia, an extensive range of imported & craft beers & wines, Liquid Mix is well equipped to provide a unique beverage solution for your venue at competitive pricing.

Responsible for 9 x Cellar Doors across WA, SA, VIC and TASManager of the National P&L's24 staff directly reporting to the role

Responsible for the development and growth of two Cellar Doors in WA for the Accolade group.

- Responsible for Ferngrove and Killerby EDM’s- Facebook/Instagram Manager- Updated Ferngrove and Killerby websites- Key marketing contact for both Ferngrove and Killerby Cellar Door’s- Review, write and coordinate press releases to wine media and all major marketing collateral.- Key point of contact for WA sales team- Promoted to national point of contact 5 months into the role for Australian National Distributors. - Managed direct to consumer sales- Key organiser at a number of food and wine exhibitions both nationally and internationally- Raised the profile of Ferngrove & Killerby brands by hosting wine dinners across Perth- Managed the South West Sales Executive- Managed sponsorship opportunities ensuring a return on investment across each occasion.

Key contributions:- From a small base, rapidly grew the territory with year on year average growth of 102%- Key Account Manager for the Liquor Barons Group, growing distribution to over 52 stores in 14 months- Built a broad, diversified and loyal customer base with leading regional and national trade customers- Improved trade relationships with over 200 customers by preparing detailed sales & marketing plans; integrating point of sale, in-store advertising and marketing plans across print, radio and digital channels.Daily responsibilities:- Establishing new trade partners across a broad range of customer segments including hotels, restaurants, cafes, retail shops and clubs- Oversaw the entire account management life cycle; handling client inquiries and diffusing challenging situations

Key contributions:- Increased wholesale revenue via new product development and successfully introducing new labelling and brand guidelines for the entire wine range- Improved speed of operation, efficiency and reduced down-time by introducing a new Point of Sale system for the Restaurant and Cellar Door- Grew online and direct to consumer sales year on year, by implementing a highly interactive, e-commerce website, e-newsletters, direct mail and social media strategies- Increased function sales at the restaurant by enhanced function kits, cold calling and function database marketing- Reduced marketing costs sourcing from international and domestic based suppliers for brochures, packaging & labelling, clothing and glasswareDaily responsibilities:- Designing promotional material using the Adobe suite (Indesign, Photoshop, Illustrator) for trade marketing assistance- Implementing the digital and online sales and marketing plan, including advertising via ‘Facebook’ and ‘Google Adwords’- Updating the website using the content managed system ‘Joomla’ and tracking sales online via ‘Google Analytics’- Driving direct marketing sales across digital, mail and phone channels, using the customer relationship management tool ‘Yougrow’

Key contributions:- Servicing large customers such as Schlumberger by placing international recruitment solutions- Implemented a new recruitment strategy for Bankwest WA Human Resources by planned advertising and marketing initiatives- Developed highly detailed promotional material for CBRE to sell a 6441sqm plot next to Burswood Dome under public tender.Daily responsibilities:- Provided efficient advertising approval to clients which required training, discipline and organisation- Placed advertisements in The West Australian, Sunday Times and international newspapers as well as online websites on a daily basis- Maintained smooth operational efficiency by ensuring the client’s needs were balanced with the production team’s workload

WSP is an importer and wholesaler for personal protective equipment, specialising in gloves and aligning themselves with the largest global manufacturer.- Improved Workforce Safety Products’ website, branding guidelines. product catalogue, EAN registry and monthly newsletter.- Developed new business and captured new markets interstate in Adelaide, Melbourne and Sydney.- Awarded "Best Display Under 20m2" at the National Safety Show in Sydney (Nov, 2005)