• MARCOMM EXPERTISE & CREATIVE LEADERSHIP- Lead and manage the Coastal marketing team’s operations – including creative design, email, mailings, print, website, intranet, social media, signage, surveys, analytics, branding, reputation marketing calendars/plans, and budget- Create strategic, timely and accurate marketing campaigns while maximizing tools that support Coastal’s mission and brand as a primary care driven organization- Provide analysis, advice, and support to senior and peer leaders on marketing, communication, and consumer experience within Coastal and Lifespan- Provide creative, constructive feedback and marketing guidance to support goals of the corporate office, population health programs, ancillary services, and primary care practices- Lead the conceptualization, design, production, and dissemination of digital and printed content- Create content for patient and employee education/engagement• CONSUMER EXPERIENCE (Patient, Employee & Community)- Lead Coastal’s Patient Experience platform within the Lifespan system - Oversee the construction, compilation and analysis of patient and employee experience surveys- Conduct market research to find answers about patient requirements, habits, and trends• REPUTATION, RECRUITMENT & COMMUNITY PRESENCE- Oversee and manage online reputation for all practices and clinicians through Coastal’s website, as well as online search engines and review sites- Provide coordination and support of the company’s charitable activities- Oversee the content and maintenance of Coastal’s website and social media channels- Create physician and staff recruitment materials and organize campaigns and events- Manage and coordinate Coastal articles, press releases, and media inquiries, as necessary• EMPLOYEE RETAINMENT & RECOGNITION- Support the company’s employee wellbeing initiatives and provide insights on areas of focus.- Provide coordination and support of the company’s employee recognition activities

- Guides the marketing team’s operations – including creative design, print, website, intranet, social media, digital signage, surveys, analytics, branding and reputation - Leads the conceptualization, design, production and dissemination of digital and printed materials- Creates strategic, timely and accurate marketing campaigns that support Coastal’s mission and brand (patient, employee and public-facing)- Collaborates with stakeholders throughout the company to achieve/exceed the desired outcome- Supports the marketing of clinical and ancillary services, as well as the practice locations- Works with the quality team to enhance the use of patient engagement tools via our EHR- Assists with physician and staff recruitment campaigns and events- Manages and creates content for patient education/engagement and employee communications- Manages the content development and coordination of patient emails and letters - Develops and maintains social media channels, such as Facebook, LinkedIn, Twitter, YouTube, etc.- Manages online reputation for all practices and clinicians through the website and search engines - Constructs, compiles and analyzes patient and employee satisfaction surveys- Provides creative feedback and optimal communication to all teams- Conducts market research to find answers about patient requirements, habits and trends- Complies with federal and local confidentiality laws, including HIPAA, ensuring patient privacy- Adheres to Coastal Medical guidelines and policies for protecting patients’ demographic, clinical and financial information See less

- Led the conceptualization, design, production and dissemination of digital and printed materials- Created strategic, timely and accurate marketing campaigns that support Coastal’s mission and brand (patient, employee and public-facing)- Collaborated with stakeholders throughout the company to achieve/exceed the desired outcome- Supported the marketing of clinical and ancillary services, as well as the practice locations- Worked with the quality team to enhance the use of patient engagement tools via our EHR- Assisted with physician and staff recruitment campaigns and events- Managed and created content for patient education/engagement and employee communications- Managed the content development and coordination of patient emails and letters - Developed and maintained social media channels, such as Facebook, LinkedIn, Twitter, YouTube, etc.- Managed online reputation for all practices and clinicians through the website and search engines - Constructed, compiled and analyzed patient and employee satisfaction surveys- Provided creative feedback and optimal communication to all teams- Conducted market research to find answers about patient requirements, habits and trends- Complied with federal and local confidentiality laws, including HIPAA, ensuring patient privacy- Adhered to Coastal Medical guidelines and policies for protecting patients’ demographic, clinical and financial information

- Designed and produced creative printed material (using InDesign, Photoshop, etc.)- Authored and tracked e-mail communications for patient engagement/education, as well as internal use- Constructed, compiles and analyzes patient and employee satisfaction surveys- Created content for and coordinate/edit articles for company newsletters- Trained staff as needed to effectively communicate with patients- Maintained online presence through website and associated social media efforts- Researched relevant health topics and creates/edits website articles- Assisted with video/digital signage creation and editing for online use

- Maintained and continued development of online corporate presence through website and associated social media efforts.- Drafted written content for web and public relations purposes- Worked with Human Resources to keep job position postings current on website- Added social media support to on-line CME marketing efforts- Provided creative feedback to all teams- Assisted Marketing Director as needed with special projects- Maintained graphic standards company wide throughout promotional materials, web based images, messages and events

- Managed diverse personalities- Maximized efficiency in a fast paced environment- Handled restaurant-related crises- Emphasized time management- Multi-tasked and prioritized responsibilities- Displayed leadership qualities- Maintained the restaurant's Facebook page and generated "likes" by creating engaging posts

- Generated leads by utilizing internet marketing tools and tactics- Created unique Craigslist advertisements to appeal to prospective homeowners- Conceptualized marketing and PR strategies to build trustful, long-lasting relationships with Carlos Almeida's clients

- Designed promotional flyers that can be tracked and measured for success- Distributed relevant flyers to the company's target demographics- Correlated the Facebook page with the website's and flyers' messages- Established and created a new domain name for the company's website to initiate more exposure and interest

- Developed and maintained Attorney Marzilli's website: www.marzillilaw.com- Analyzed website page views to track effectiveness- Updated business information on Google+ to enhance SEO results and improve potential clients' awareness

- Designed the website for the for the Rhode Island House of Representatives candidate- Crafted a favorable brand for the candidate by differentiating her from the three opponents - Emphasized frequency of the candidate’s name and tagline on Facebook and the official website to strengthen recognition and enhance internet search engine results- Contacted potential voters in the district to support the candidate during primary elections

- Marketed high-quality cutlery from Cutco through face-to-face interaction- Established relationships with potential consumers through solid communication- Created new clientele through referrals by current customers- Represented the company in an ethical manner

- Initiated discussions with business owners through LinkedIn- Analyzed statistics on social media and search engine optimization (SEO) to better communicate with desired groups- Learned from articles related to the dynamics of social media, public relations and marketing to stay ahead of the curve.

- Assisted the executive director in planning a fundraising event for a local celebrity- Worked within the confines of a non-profit organization’s budget

- Analyzed data from specific promotions- Constructed marketing ideas/strategies for varied demographic profiles- Distributed coupons in direct B2B operations- Built social media sites for the Newport Creamery restaurant- Organized files for a more efficient working environment