Scott Shepherd Email & Phone Number

Charlotte Metro

Charlotte, North Carolina Area

Brighthouse Financial, established by MetLife, provides annuities and life insurance designed to help people meet their financial goals. I create content for all annuity and insurance products, tailoring messages to maximize effectiveness for print, digital, broadcast media, social, direct mail, and email campaigns.

• Responsible for writing and editing web content, brochures, sales kits, ads, flyers, flash video commercials and other marketing materials for insurance products including Life, Long-Term Care and Disability.• Writer and editor for all protection product article contributions to Significance, and Leadership, the internal magazines distributed to more than 8,000 insurance agents and managers.• Content editor for Field News, a web-based publication distributed on a weekly basis to all MetLife employees.• Responsible for creating promotional content for MetLife’s Diverse Marketing team. Developed materials to support our efforts in diverse segments including LGBT, Asian, South Asian, and African American.

• Managing Editor for internal monthly magazine distributed to more than 16,500 home office employees and Financial Advisors in branches across the country.• Editor for web-based, weekly e-newsletter supporting all Financial Advisors and support staff• Responsible for writing and helping to design content for UBS Wealth Management’s Internal Internet site as well as the public website.• Saved the firm $585,000 a year by streamlining publications and transitioning some from paper to electronic • Responsible for producing marketing materials including capability brochures, direct mail letters, print ads, and statement inserts for UBS’s high net worth clients.• Responsible for creating communications designed to support our Financial Advisors. These materials include FA Guides, materials for client acquisition and retention campaigns, Powerpoint presentations, telephone scripts, internal sales newsletters, etc.

• Promoted and appointed to Prudential’s Horizon Communications Team, which was responsible for creating materials necessary for Prudential to demutualize, which is the process of becoming a public company.• Responsible for creating appropriate customer and employee communications such as brochures, press releases, advertisements, and direct mail designed to inform and educate audience on Prudential’s efforts to go public.• Responsible for writing and helping to design demutualization communications for Prudential’s Internet home page.

• Responsible for revising existing as well as developing new communications materials that are designed to be more customer focused. • Created brochures, letters, direct mail pieces, and other printed marketing materials that Prudential customers or potential customers receive.• Contributed to the design and content of the Prudential Internet site. • Rewrote all claims letters for Prudential HealthCare to reflect the customer-focused approach, while at the same time reducing the number of letters in inventory from 1,300 to 150.

• Wrote television, radio and print ads for clients such as Centrum Vitamins; Revlon; Little Remedies Baby products; Bengal Pesticides; Melzone melatonin supplements and CARTILADE calcium supplements.• Responsible for the development of all promotional materials such as brochures, sell sheets, newspaper ads, posters and newsletters for clients that include Centrum Vitamins; Sensodyne Toothpaste; FiberCon Laxative; Protegra Antioxidant Vitamins and The Bank of New York.

• Supervised communications team in the creation of all collateral material used to communicate Metromedia's products and services to customers, prospective customers and employees. • Helped to create and design a complete series of product literature that resulted in a more professional look for the company.• Supervised production of customer and employee newsletters that were distributed monthly to more than 200,000 customers as well as 1,600 employees.