Scott Karel Email & Phone Number

Lake Elmo, Mn, Us

San Francisco, California, Us

• Hands-on in developing, executing, and managing events strategy and operations in close collaboration with cross-functional stakeholders.• Stay abreast of cutting-edge meeting/event technology and vendors, providing advice and recommendations for events activations. • Responsible for events budget, KPIs, insights and recommendations • Manage and strengthen payer marketing relationships with external stakeholders, ensuring seamless collaboration and nurturing a mutually positive partnership.• Collaborate with cross-functional teams (e.g. sales, product, creatives, content, clients) to carry out events execution and foster client relationships• Provides the leadership to develop and mentor department staff.

San Francisco, California, Us

Charlotte, North Carolina, Us

In my role as the Executive Producer, I was responsible for:Leading complex projects, teams, and client communications. Overseeing a specific client portfolio of projects of all sizes, overseeing multiple concurrent projects and teams. Display superior communication, collaboration, and mentorship skills and excel in the stewardship of successful project delivery and client experience.

Eden Prairie , Mn, Us

In my role as the Vice President of Event Strategy, I was responsible for:Enabling the company's business divisions and growth teams by developing and implementing corporate marketing events plans; Establishing and maintaining consistent branding by supervising the tradeshow governance team; Managing and motivating direct reports to pursue professional advancement and new possibilities.Below are my notable accomplishments:• Developed an enterprise-wide perspective of over 150 tradeshow events attended by the company.• Assisted sales team in creating compelling experiences to help generate leads and establish Optum as a market leader.

Washington, D.C., Us

In my role as the Senior Director / Events Marketing Director, I was accountable for:Engaging and cooperating on best-in-class event activations with both internal and external partners (agencies); Developing, supervising, and expanding the events team by locating, negotiating, and managing event agencies, sponsorships, and talent acquisition; Directing and supervising the marketing project management team in the refinement and establishment of marketing operations procedures.The following are my renowned contributions:• Led formulation and implementation of the annual holistic events marketing plan, including analytics for both B2B and B2C events such as CES, SXSW, and a multi-city mobile tour, among others, leading to a 20% annual growth.• Maintained and balanced a marketing budget of $15M+, including the annual events budget.• Simplified the communication process to encourage all internal partners to express unique demands.• Created and led a strategic events team to aid a fast-growing digital healthcare firm meet its sales targets while increasing brand impression by 20%.• Redesigned the marketing project management process to increase the marketing team's performance and impact.• Realized a 15% cost reduction through effective management of external agencies.

Washington, D.C., Us

While serving as the Executive Producer & Senior Experiential Producer, My day-to-day tasks were as follows:Formulating budgets, production plans, and schedules to develop and implement effective experiential activations from inception to completion; Supervising a variety of projects in a fast-paced environment, including event activations, resourcing management, and post-project summaries; Developing procedures and training guidelines to support events production staff.My signature achievements were the following:• Delivered exceptional services and undivided support to clients including Polaris, Rally Health, Red Bull, Sport Clips, and Evinrude.• Disseminated production details to internal teams to help reach customer objectives.• Directed various projects ranging in size from hundreds to millions of dollars.• Coordinated and negotiated with third-party vendors in an effort to accomplish projects within scheduled timeframes, quality standards, and allocated budget.

During my tenure as the Experiential Producer, Associate Producer, & Project Coordinator, I executed the following tasks:Providing continual production planning, cost management, communication, and execution for a range of projects for external/internal clients; Facilitating internal teams in meeting and exceeding client objectives by ensuring availability of required production insights; Ensuring timely and effective communication among team members through direct supervision.My major contributions include:• Offered excellent services to clients like Target, Trolli, Cargill, Arctic Cat, Activision, Bud Light, Schwan's, and Cox.• Built relationships with clients and internal partners to resolve disputes for maximum satisfaction and retention.• Maintained utmost quality standards by leading and concluding negotiations with vendors for on-time projects completion.

Serve as mobile marketing specialist for client Anheuser-Busch mobile marketing tours.- Promoted to Crew Chief shortly after joining as Crew Member on Bud Light Lounge, the nation’s premier mobile marketing tour. (2008)- Full responsibility for multi-million dollar exhibit, including supervision of 5 crewmembers, ensure all commitments are met, schedule maintenance, arrange travel plans, communicate with clients and office.- Served as Brand Ambassador / Mobile Marketing Specialist on other mobile tours, including Budweiser Barbecue Sauce, UPS, and King of Bucks.- Promote Anheuser-Busch beer brands through face-to-face interactions with hundreds of guests daily.- Train staff members on duties and responsibilities of Mobile Marketing Specialist position.- Safely set-up, maintain, and tear-down highly sophisticated, mobile marketing exhibits.- Build relationships with local distributors, event promoters, and Anheuser-Busch field personnel.- Travel extensively to promote brands at Fairs, Festivals, and Special Events across the nation.

Promoted car audio equipment for client Circuit City during Van’s Warped Tour.- Coordinated with other sponsors and event staff to receive products and set-up display.- Promoted audio equipment to concert attendees, and explained product uses and functions.- Traveled to 44 states during two month period with flawless safety and appearance record