Scott Nelson Email & Phone Number

Kirkland, WA, US

Seattle, Washington, United States

• Highly successful sales executive in direct to consumer sales. Responsible for growing revenue through professional consultation with homeowners and small businesses. Expanding upon existing and creating new closing.
• Was honored with the Circle of Excellence award/trip as the top billing first-year salesperson.
• Led the country’s sales team with the highest overall closing ratio.
• In second year, have become the top billing salesperson in the Pacific NW and 6th in the country.
• Have grown year-over-year revenue by 28%.

Greater Seattle Area

• Managed the relationships with all major national corporate accounts, such as Nissan, Toyota, McDonalds as well as national rep firm, responsible for generating revenue up to 35% of all sales. Managed a team of up to.
• Selected to lead the reorganization and consolidation of the national sales program which included the development and implementation of standardized sales strategies and best-practices blueprint for use across the.
• Turned around a flailing sales force by hands-on, real-time evaluation and implementing training protocols which led to a much more effective and efficient sales force, while cutting costs and increasing revenue.
• Led the annual budgeting and forecasting process in collaboration with the partner rep firm, including all contract negotiation and renewal of terms, which led to increased ~16% revenue growth.
• Created company-wide pricing, packaging and negotiation strategies for the most valuable advertising inventory, which was previously under-utilized, improving sales value and thereby increasing revenue.
• Led efforts to shift the company into digital sales, breaking the barrier to market entry resulting in multi-media sponsorships and increased market share.

Greater Seattle Area

• Responsible for all major national accounts and rep firm sales team for this CBS owned television station. Managing a team of 10+ account executives on accounts like Dodge, Jack-in-the-Box and Target, generated sales.
• Hired to bring previous National sales experience to turn around an under-performing station. Through creative and aggressive sales negotiation skills, took revenue from -20% deficit to +6% in just over a year.
• Directly managed new rep firm account executives, leading them to garnering larger shares and increasing overall revenue.
• As the station transitioned from independent to network affiliate, led the management team on developing pricing and inventory strategy for new programming.

Austin, Texas, United States

• Managed team of seven sales professionals focused on locally driven, small businesses such as retailers, restaurants, and auto dealerships. Coached, trained and motivated team to grow share from existing business and.
• Played an essential role in major re-structure of a two-station group, implementing a synergistic sales and marketing strategy including pricing, inventory management, and team structure.
• Created a share-growth sales strategy specifically targeting competitive advantage in the marketplace, securing more than $250,000 from a direct competitor.

Greater Seattle Area

• Direct report to the Regional VP, managed the company’s NW office of account managers and support staff. Responsibilities included new business development, accurate sales forecasting and budgeting, managing office.
• Successfully opened NW regional office for country’s largest spot cable rep firm. Closed $4M in new business against $2M projection in the first year. Consistent year-over-year growth led to more than $15M annually in.
• Created unique branding and product placement campaign for large financial institution in multiple markets. Utilized nationally recognized on-air talent to tie in sponsorship of network program, earning over $1M in new.
• Utilizing research and company’s advanced stewardship and billing processes, convinced large national retailer to change business practice of placing airtime directly with cable systems, resulting in $4M new business.
• As primary point person to ad agency for large online travel company, coordinated planning department efforts across multiple sales offices, generating new and recurring sales stream.