Scott Logie

Scott Logie Email and Phone Number

Data driven, commercial lead with experience across a range of business sectors. @ ScottLogic
Edinburgh City, Scotland
Scott Logie's Location
Nantwich, England, United Kingdom, United Kingdom
Scott Logie's Contact Details
About Scott Logie

Engaging, innovative and creative thinker; passionate about helping businesses build growth strategies to drive increased loyalty and value.My main aim in business is to help build and then unlock the potential in a customer base.I love to spend my time with businesses looking at what they can achieve if they understand their customers better and use that understanding to create long term relationships. I’m a highly experienced data based marketer, with a background in finance but I have spent lots of time with charities, automotive, FMCG, government, on-line gaming and retail. With a grounding in data, a degree in statistics and over 20 years of working across a range of businesses, both inside and working with suppliers, I can understand the challenges any business has in growing and building long-term value and can then contribute to achieving this goal. As a current board member and ex-Chair of the Direct Marketing Association, I get a unique perspective on industry developments which in turn helps me to understand the future of direct marketing and how businesses should adapt to meet the challenge ahead.I’ve built successful teams, covering areas as diverse as customer insight, marketing, Consultancy and Campaign Management and led a management team through a successful MBO, dealing with private equity backers and staying with the business to a successful trade sale. It’s all about great people and I have employed and developed some of the best in the industry. I believe my main strength is in understanding business strategy and building collaborative teams to design, build and deliver winning propositions to meet and beat expectations.Specialties: Strategy Development; Customer Engagement; Data Driven Communications; Innovative Thinking; Dream Weaving; Direct Marketing.

Scott Logie's Current Company Details
ScottLogic

Scottlogic

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Data driven, commercial lead with experience across a range of business sectors.
Edinburgh City, Scotland
Website:
scottlogic.co.uk
Employees:
3
Scott Logie Work Experience Details
  • Scottlogic
    On A Break
    Scottlogic Aug 2024 - Present
    Nantwich, England, United Kingdom
    I have now left Sagacity/REaD Group and intend to take a short break before something new later in the year.
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  • Sagacity
    Chief Commercial Officer (Cco)
    Sagacity Mar 2023 - Aug 2024
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  • Sagacity
    Customer Engagement Director
    Sagacity Dec 2022 - Mar 2023
    Nantwich & London, England, United Kingdom
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  • Read Group Ltd
    Customer Engagement Director
    Read Group Ltd Nov 2014 - Dec 2022
    Bermondsey Street, London
    REaD Group are the largest independent data company in the UK. We serve our clients by providing data, services, insight and advice to help them build long term, valuable and engaged relationships with their customers. I manage the Insight function and work with Jon, Mark and the rest of the team to lead the business and ensure we provide the best outcomes for our clients and staff. Based in Bermondsey Street, near London Bridge, REaD Group is a great place to work - pop in and see us!
  • Redwigwam
    Managing Director
    Redwigwam Jan 2014 - Feb 2020
    Cheshire
    Red WigWam is an on-line solution matching people who are interested in short-term temporary jobs with employers who need tasks carried out. We aim to help people get back in to full-time employment through part-time work.
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  • The Mothership Group
    Partner
    The Mothership Group Jan 2014 - Jan 2016
    Cheshire
    The Mothership Group is a collection of businesses, mainly start-ups, that have a number of things in common; they are run by passionate people who are customer centric and want businesses and their customers to engage for mutually beneficial results; they all use information and knowledge to solve problems and make a difference; they all use technology and information as an enabler and they all have a strong business model that allows them to act very commercially.
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  • Direct Marketing Association Uk
    Board Member
    Direct Marketing Association Uk Jan 2011 - Feb 2015
    I work with the rest of the board to ensure that the trade body for the direct marketing industry is engaging, exciting and caring for the membership.
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  • St. Ives Plc
    Strategic Marketing Director
    St. Ives Plc 2012 - Dec 2013
    United Kingdom
    St. Ives Group are the UK's leading marketing services and publisher solutions business. My role is to ensure that our clients, prospects and partners are aware of how we can help them deliver increased value to their customers through highly targeted multi-media marketing programmes.
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  • Occam Dm Ltd
    Strategy Director
    Occam Dm Ltd 2006 - 2010
    Responsible for setting the strategy of the business as well as working with our key clients to help them define their marketing and data strategy.
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  • Bank Of Scotland
    Head Of Rda
    Bank Of Scotland 1996 - 2001
    Responsible for the management of all data assets and data teams within the Group.
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  • Marketing Databasics
    Head Of Analysis
    Marketing Databasics May 1994 - Oct 1996
    Management of the insight and analysis team, board member and key contact for a range of clients including Bank of Scotland, Friends Provident and SSPCA.
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  • Caci Limited
    Analyst
    Caci Limited Nov 1991 - May 1994
    Delivery of statistical based market analysis for a range of clients including Esso, Scottish Power, Dixons and William Low.
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  • Bae Systems
    Marketing Analyst
    Bae Systems Oct 1989 - Oct 1991
    Provision of perfromance data and management of tools and systems fo rthe sales team.
    View

Scott Logie Skills

Direct Marketing Marketing Strategy Strategy Digital Marketing Database Marketing Customer Insight Marketing Communications Marketing Segmentation Campaign Management Management Email Marketing Integrated Marketing Multi Channel Marketing Crm Business Strategy Strategic Planning Analytics Direct Mail B2b Online Advertising Account Management Online Marketing Market Analysis Customer Acquisition Digital Strategy B2b Marketing Marketing Management Social Media Marketing Brand Development Mobile Marketing Market Research Brand Management Lead Generation E Commerce Retail Web Analytics Digital Media Strategic Thinking Advertising Relationship Marketing Marketing Research Ppc B2c Loyalty Programs Creative Direction

Scott Logie Education Details

Frequently Asked Questions about Scott Logie

What company does Scott Logie work for?

Scott Logie works for Scottlogic

What is Scott Logie's role at the current company?

Scott Logie's current role is Data driven, commercial lead with experience across a range of business sectors..

What is Scott Logie's email address?

Scott Logie's email address is sc****@****p.co.uk

What is Scott Logie's direct phone number?

Scott Logie's direct phone number is +4420708*****

What schools did Scott Logie attend?

Scott Logie attended University Of Glasgow, Caldervale High School, Airdrie.

What skills is Scott Logie known for?

Scott Logie has skills like Direct Marketing, Marketing Strategy, Strategy, Digital Marketing, Database Marketing, Customer Insight, Marketing Communications, Marketing, Segmentation, Campaign Management, Management, Email Marketing.

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