Scott Mackay Email & Phone Number

Provo, Utah, United States

Developing and directing the strategic and tactical aspects of marketing campaigns for BYUtv and the BYUtv apps in addition to a number of individual programs. Campaigns span across multiple platforms (i.e. paid & organic social, paid search, digital display, digital video, OTT platforms, traditional media) employing various strategies to reach our prospective audience. Managing external vendors to expand bandwidth and explore new avenues of marketing/advertising that may prove beneficial for gaining new viewers.Working with internal creative managers to brainstorm and develop visual and video assets for use in the campaigns and branding activities for my areas of responsibility.

Provo, Utah Area

I was responsible for the overall marketing strategy, social/digital campaign operations, and social media management for a selection of tv series for BYUtv. These shows included: Random Acts, Making Good, The Fixers, The Wizard of Paws, 9 Years to Neptune, and more.

Provo, Utah

Executed digital marketing efforts for BYU Broadcasting (BYUB) in driving new viewers, gaining new fans, and increasing exposure of the BYUtv network and its host of original programming, the BYUtv website (BYUtv.org), the BYUtv suite of free apps, in conjunction with the BYU Radio channel/app/programs. My primary responsibilities were providing all of the paid social, display, video and search advertising efforts for BYUtv and BYU Radio.

Salt Lake City

At Leef we design and create mobile memory products that enable you to expand and better manage the storage on iOS and Android devices. Drove the replatforming of the Leefco.com website to Shopify. Managed/tested/tweaked website functionality to facilitate sales. Resurrected the Paid Search accounts to profitability. Ran promotions via AdWords, Facebook Ads, Instagram ads, Organic social media posting, Email marketing, and display advertising. Direct manager of fulfillment process and personnel for Leefco.com sales.

Salt Lake City

A subject matter expert in paid search, paid social media, and other digital media advertising channels doing lead generation for clients in the education industry. Helped my clients succeed through digital marketing tactics using the various channels available and assessing the performance of the channels in order to manage budgets effectively toward our specific goals and forecasts.

Salt Lake City

I manage the paid search accounts and budgets for a number of Colleges and Universities around the country who use the marketing services of Helix Education.

Idaho Falls, Idaho Area

I create and manage/optimize paid search advertising (PPC) for clients, as well as Search Engine Optimization, Social Media Management, and Local SEO Strategies. I am well versed in Google Adwords, having managed hundreds of different companies Ad Campaigns (many from the ground up). I optimize clients websites using schema markup, blog posting/optimizations in Wordpress, internal linking strategies/silo linking, Local Citation creation, Google Authorship and Publisher, and analyze results and trends using Google Analytics.

Rexburg, Idaho

Determined trends and tracked the usage of BYU-Idaho’s Learning Management System using Google Analytics. My findings were used to improve the performance and functionality of the University’s website interface. Specifically creating dashboards, e-mail updates, custom alerts, custom reports, and advanced segmentation.

Orem, Ut

I created and ran the Adwords campaign for KT Tape's Olympic advertising with the goal to field any searches concerning tape on athletes at the London Summer Olympic games.

Rexburg, Idaho

I managed AdWords accounts for clients and optimized their Campaigns. I led a team of 4 other account management interns as we improved the ad groups and campaigns for the specific needs of our clients in the Hospitality industry across the country. I also became Google AdWords Certified while in this position.

Rexburg, Idaho

Launched a student-run business on campus at BYU-Idaho in the IBC(Integrated Business Core) Program. Presented our business plan to a panel of bankers to get the capital needed to start the company.Led the Marketing/advertising team to establish our brand identity and then create awareness on campus. Personally designed the brand imagery for Heads Up Hair Accessories and created all print/web media and point of sale displays.Finished out with a positive ROI at the end of the semester having gained valuable experience and lessons learned in market research, teamwork, branding, operations, sales, and marketing.

Orem, Ut

Marketing and Advertising internship.Used SEO/Social Media techniques to better promote the company's youtube videos. Created a Brand Wall for KT Tape, performed photo editing projects in Adobe Photoshop, and improved the layout of the PDF instruction sheets using Adobe Illustrator.

Richmond, Virginia Area

Represented KT Tape by traveling to various marathon expo's and events in Florida, Texas, and Ohio. Drove sales and branding initiatives through giving out product demonstrations(taping runners), generating interest by enthusiastically introducing runners to the company's kinesiology tape product.Gained expo operations experience and insight into the value to be gained by placing a remarkable product in the midst of a target market and giving a face to the brand- encouraging word of mouth exposure.

Bachelor'S Degree, Business Management (Marketing)

Activities and Societies: Track and Field Coach (and Athlete), Cross Country Coach (and Athlete), I-Team Leader, I-Representative.

High School

Activities and Societies: Indoor/Outdoor Track and Field- 3 years, Cross Country-2 years (Team Captain Senior year).