Scott Christopher

Scott Christopher Email and Phone Number

Media Strategy & Planning | Video Media Strategy | Retail Media Strategy | Creative Problem Solving @ 84.51˚
Scott Christopher's Location
Atlanta Metropolitan Area, United States, United States
Scott Christopher's Contact Details

Scott Christopher work email

Scott Christopher personal email

Scott Christopher phone numbers

About Scott Christopher

A media leader with valuable agency, brand-side, retail media and ad sales experience, I am passionate about discovering the best way to connect brands with consumers through good media ideas. I haveover 15 years of multi-channel media strategy experience with deep expertise in national video (CTV, streaming, linear, cable) managing multi-million dollar budgets. Whether crafting a compelling data-backed story to influence executives, or developing a multi-channel media strategy for a new product launch, I enjoy solving problems with creative solutions.Please feel free to DM with any thoughts, comments, or questions about my work— I’m always interested in making new professional connections.-Retail Media Product Strategy-Retail Media Advertising Plans-Video Media Strategy-Strategic Media Planning & Buying-Retail Media Partnership Development-Streaming Video Ad Buying-Media Budget Management-Ad Agency Management-Creative Problem Solving

Scott Christopher's Current Company Details
84.51˚

84.51˚

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Media Strategy & Planning | Video Media Strategy | Retail Media Strategy | Creative Problem Solving
Scott Christopher Work Experience Details
  • 84.51˚
    Strategic Partnerships, Retail Media
    84.51˚ Jun 2022 - Present
    Cincinnati, Ohio, Us
    • Develop strategic partnerships in CTV, AdTech (ad servers, DSPs and API partners), + In-Store unlocking multi-million dollar ad budgets for Kroger Precision Marketing, Kroger's retail media network.• Lead negotiations, financial modeling, and legal processes to drive optimal value for the company.• Instrumental in strategy development and stakeholder alignment for launching new ad products.
  • The Home Depot
    Media Manager, Retail Media Partnerships
    The Home Depot Mar 2021 - Jun 2022
    Atlanta, Georgia, Us
    • Developed vetting process and negotiated partnerships with publishers & platforms to unlock over $4.5M in value adds.• Drove partnership alignment across cross-functional teams to maximize advertising spend productivity.• Partnered with companies in CTV/Streaming, Social, Premium Publishing, and Ad Tech.
  • The Home Depot
    Media Manager, Retail Media+
    The Home Depot Jan 2021 - Mar 2021
    Atlanta, Georgia, Us
    Developed new internal processes & created strategic media plans for company's largest retail media advertisers.
  • The Home Depot
    Paid Media Manager, Appliances
    The Home Depot Sep 2018 - Jan 2021
    Atlanta, Georgia, Us
    • Optimized media campaigns across digital, video, and audio channels to reach appliance buyers.• Managed media agency relationship, ensuring timely delivery of campaign outputs.• Designed media plans for appliance vendors’ product launch campaigns, ensuring tactics fulfill goals.• Led efforts to optimize internal & external processes across cross-functional teams (including merchandising, creative, audience, social, agency, AdOps and more) to ensure campaigns launched on time and performed against KPIs.
  • Mcculloch+Company - Goodmediaideas.Com
    Media Strategist
    Mcculloch+Company - Goodmediaideas.Com Nov 2010 - Aug 2018
    Roswell, Georgia, Us
    • Managed B2B and B2C accounts, developing custom multi-channel media plans inclusive of Video, Audio, and all digital channels.• Evaluated marketing methodology with modern trends and returns on investments.• Oversaw multiple traditional and digital media campaigns, including programmatic digital campaigns and paid social campaigns.
  • Appen Media Group
    Account Executive
    Appen Media Group Jan 2005 - Nov 2010
    Alpharetta, Ga, Us
    • Managed digital and print advertising space, identified new clients through networking, and developed integrated marketing strategies.• Directed customer relations, determined client needs, and recruited/trained sales team members at Appen Media Group.
  • Athens Banner-Herald
    Reporter
    Athens Banner-Herald Jun 2003 - Aug 2003
    Athens, Ga, Us

Scott Christopher Skills

Advertising Social Media Marketing Marketing Social Media Marketing Strategy Blogging Media Buying Media Planning Publishing Public Relations Marketing Communications Management Leadership Sales Online Advertising Social Networking Editing Event Planning Sem Seo Creative Direction Digital Marketing Business Development Strategy Integrated Marketing Digital Media Digital Strategy Interactive Advertising Account Management Lead Generation Online Marketing B2b Strategic Planning Customer Service Budgeting Copy Writing Social Media Planning Multi Channel Marketing Project Management Branding Contract Negotiation Industry Research Vendor Relations Marketing Schedule Analysis Seasonal Marketing Campaigns Bod Presentation Development Hiring And Training Personnel Team Leadership Problem Solving Employee Management

Scott Christopher Education Details

  • Furman University
    Furman University
    Communication Studies

Frequently Asked Questions about Scott Christopher

What company does Scott Christopher work for?

Scott Christopher works for 84.51˚

What is Scott Christopher's role at the current company?

Scott Christopher's current role is Media Strategy & Planning | Video Media Strategy | Retail Media Strategy | Creative Problem Solving.

What is Scott Christopher's email address?

Scott Christopher's email address is sc****@****pot.com

What is Scott Christopher's direct phone number?

Scott Christopher's direct phone number is +177051*****

What schools did Scott Christopher attend?

Scott Christopher attended Furman University.

What are some of Scott Christopher's interests?

Scott Christopher has interest in Media Buying, Business And Creative Writing, Social Media, Economic Empowerment, Marketing And Advertising, Poverty Alleviation, Arts And Culture, Singing, Crossfit, Movies.

What skills is Scott Christopher known for?

Scott Christopher has skills like Advertising, Social Media Marketing, Marketing, Social Media, Marketing Strategy, Blogging, Media Buying, Media Planning, Publishing, Public Relations, Marketing Communications, Management.

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