Scott Christopher Email and Phone Number
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A media leader with valuable agency, brand-side, retail media and ad sales experience, I am passionate about discovering the best way to connect brands with consumers through good media ideas. I haveover 15 years of multi-channel media strategy experience with deep expertise in national video (CTV, streaming, linear, cable) managing multi-million dollar budgets. Whether crafting a compelling data-backed story to influence executives, or developing a multi-channel media strategy for a new product launch, I enjoy solving problems with creative solutions.Please feel free to DM with any thoughts, comments, or questions about my work— I’m always interested in making new professional connections.-Retail Media Product Strategy-Retail Media Advertising Plans-Video Media Strategy-Strategic Media Planning & Buying-Retail Media Partnership Development-Streaming Video Ad Buying-Media Budget Management-Ad Agency Management-Creative Problem Solving
84.51˚
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Strategic Partnerships, Retail Media84.51˚ Jun 2022 - PresentCincinnati, Ohio, Us• Develop strategic partnerships in CTV, AdTech (ad servers, DSPs and API partners), + In-Store unlocking multi-million dollar ad budgets for Kroger Precision Marketing, Kroger's retail media network.• Lead negotiations, financial modeling, and legal processes to drive optimal value for the company.• Instrumental in strategy development and stakeholder alignment for launching new ad products.
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Media Manager, Retail Media PartnershipsThe Home Depot Mar 2021 - Jun 2022Atlanta, Georgia, Us• Developed vetting process and negotiated partnerships with publishers & platforms to unlock over $4.5M in value adds.• Drove partnership alignment across cross-functional teams to maximize advertising spend productivity.• Partnered with companies in CTV/Streaming, Social, Premium Publishing, and Ad Tech. -
Media Manager, Retail Media+The Home Depot Jan 2021 - Mar 2021Atlanta, Georgia, UsDeveloped new internal processes & created strategic media plans for company's largest retail media advertisers.
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Paid Media Manager, AppliancesThe Home Depot Sep 2018 - Jan 2021Atlanta, Georgia, Us• Optimized media campaigns across digital, video, and audio channels to reach appliance buyers.• Managed media agency relationship, ensuring timely delivery of campaign outputs.• Designed media plans for appliance vendors’ product launch campaigns, ensuring tactics fulfill goals.• Led efforts to optimize internal & external processes across cross-functional teams (including merchandising, creative, audience, social, agency, AdOps and more) to ensure campaigns launched on time and performed against KPIs.
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Media StrategistMcculloch+Company - Goodmediaideas.Com Nov 2010 - Aug 2018Roswell, Georgia, Us• Managed B2B and B2C accounts, developing custom multi-channel media plans inclusive of Video, Audio, and all digital channels.• Evaluated marketing methodology with modern trends and returns on investments.• Oversaw multiple traditional and digital media campaigns, including programmatic digital campaigns and paid social campaigns. -
Account ExecutiveAppen Media Group Jan 2005 - Nov 2010Alpharetta, Ga, Us• Managed digital and print advertising space, identified new clients through networking, and developed integrated marketing strategies.• Directed customer relations, determined client needs, and recruited/trained sales team members at Appen Media Group. -
ReporterAthens Banner-Herald Jun 2003 - Aug 2003Athens, Ga, Us
Scott Christopher Skills
Scott Christopher Education Details
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Furman UniversityCommunication Studies
Frequently Asked Questions about Scott Christopher
What company does Scott Christopher work for?
Scott Christopher works for 84.51˚
What is Scott Christopher's role at the current company?
Scott Christopher's current role is Media Strategy & Planning | Video Media Strategy | Retail Media Strategy | Creative Problem Solving.
What is Scott Christopher's email address?
Scott Christopher's email address is sc****@****pot.com
What is Scott Christopher's direct phone number?
Scott Christopher's direct phone number is +177051*****
What schools did Scott Christopher attend?
Scott Christopher attended Furman University.
What are some of Scott Christopher's interests?
Scott Christopher has interest in Media Buying, Business And Creative Writing, Social Media, Economic Empowerment, Marketing And Advertising, Poverty Alleviation, Arts And Culture, Singing, Crossfit, Movies.
What skills is Scott Christopher known for?
Scott Christopher has skills like Advertising, Social Media Marketing, Marketing, Social Media, Marketing Strategy, Blogging, Media Buying, Media Planning, Publishing, Public Relations, Marketing Communications, Management.
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