Scott Goetz Email & Phone Number

Greater New York City Area

Business lead for premier agency client providing strategic vision and development of experiential programming for Audi sports and lifestyle portfolio including MLS, Aspen, AFI, golf, culinary, and thought leadership programs. Spearheaded day-to-day strategy, creative, planning, and operations for 20 person account team across national, regional, and Canada business.

Greater Chicago Area

Responsible for strategic development and management of experiential marketing portfolio for both BMW and Sprint. Additionally managed projects and teams for Novartis, Coca-Cola, and Casa de Campo. Directed and developed multiple successful RFPs across client accounts that provided significant incremental business including bid that retained agency’s largest and longest-tenured client, BMW.

Greater Chicago Area

Developed an experiential-led brand launch strategy for CLEAR client to establish brand presence nationwide and drive market disruption, collaborating with client partners/agencies to ensure cohesive branding and communications. Supervised team of 60 across 10 launch markets engaging mobile marketing, retail/partner activation, street teams, trade show presence, and targeted sponsorships in each market to build brand awareness.

Embarked on a global travel sabbatical traveling to challenge myself and expand my perspective. Traveled to 14 countries across five continents. Learned and enhanced critical skills on a global scale that continue to inform my business approach, including: planning & budgeting, negotiation, communication, adaptability, self-reliance, and appreciation for different backgrounds and perspectives.

Norwalk, Ct

Co-managed BMW account overseeing key driving programs, partnerships, and overall account team while overseeing 30 person core team including 12 resort-based activation teams. Negotiated and managed partnerships with Vail Resorts, Westin, Michelin, and Sirius XM. Successfully led new business pitch for Formula BMW initiative ultimately assuming program leadership.

Norwalk, Ct

Assumed key leadership role on BMW account overseeing account operations as well as key driving programs and sponsorships. Successfully leading new business pitch for Formula BMW initiative ultimately assuming program leadership for planning and implementation. Oversaw MasterCard Priceless Edge experiential campaign for eight-week, music-based immersion program in Nashville and Los Angeles for 50 selected students.

Norwalk, Ct

Led premier BMW national experiential program, The Ultimate Driving Experience (UDE), managing team of 12 as well as integration with partner agencies and vendors. Oversaw IBM’s Surf Shack consumer activation program during 2000 Sydney Olympic Games including venue build, on-site operations, staffing, and consumer experience.

Greater Chicago Area

Provided strategic and operational experiential program support for BMW West and Central Region clients to develop an experiential portfolio to drive dealer traffic across each region.

Greater Boston Area

Regional factory representative to dealerships providing consultation to dealer parts departments on marketing strategy, inventory management, and customer service solutions.

Greater Los Angeles Area

Coordinated event logistics and operations for key Lexus USA experiential programs including the 1995 Lexus Champions for Charity and Lexus Challenge (Champions Tour) national events.