Scott Nelles Email & Phone Number

Boston, Massachusetts, United States

Dallas-Fort Worth Metroplex

* Business Ownership: Built and managed a successful skincare product brand, focusing on digital strategy and marketing.* Digital Marketing: Leveraged SEO, digital marketing, and web design to increase brand visibility, customer engagement, online sales and fulfillment.* Skincare Product Design: managed all aspects of product label design, printing, interacting with lab manufacturer, and logistics.

Flower Mound, Texas

* Business Creation: Founded and scaled the business, leading to significant market presence.* Marketing Strategy: Developed and implemented marketing strategies to drive growth and customer acquisition.* Marketing: Focused on web design, social media, paid ads (Facebook, Instagram, and Google), Yelp, SEO, word of mouth, print, SMS, and marketing strategies to attract and retain clients.Legal and Real Estate: Manage all aspects of lease negotiation, landlord, trademark, and legal matters.* HR + Payroll: manage hiring process, ADP Run, government requirements, medical + dental + vision and 401K benefit management.* Software: Implemented and managed multiple a spa scheduling and POS softwares including: Vagaro, Booker, and Meevo2 by Millennium Systems International.* Managed a successful business exit and sale to investors.

Dallas/Fort Worth Area

• Led UX research and strategy for cutting edge enterprise applications meeting a variety of needs such as:o Property and financial data visualizationo Mapping and navigationo Room bookingo Co-workingo Executive dashboards• Performed user needs discovery, feature prioritization, prototype testing, and quantitative research to drive design iteration.• Evangelized UX research and Design Thinking methods throughout the Digital and Technology organization through webinars and workshops.• Managed the native app design and client interaction for a joint initiative with Nike called CBRE 360. CBRE 360 went on to become it’s own business line and became a major partnership with Microsoft.

Dallas/Fort Worth Area

Consulted on UX research projects such as Ethnographies, Diary Studies, Usability Testing, Voice of Customer (Quant) survey analysis and Eye Tracking studies for F500 companies.

Dallas/Fort Worth Area

• Responsible for UX Research strategy and customer engagement for UserZoom clients such as: Bank of America, Simple Bank, Marriott, Victoria’s Secret, and Blue Cross Blue Shield of Massachusetts• Managed other UX Researchers for client projects• Managed agile research projects that encompass: o Quantitative and Qualitative Usability Research o Information Architecture o Voice of Customer Surveys o Behavioral analysis with web analytics and heat map data o A/B testing• Engaged with IT to meet research program objectives

Dallas/Fort Worth Area

• UX research team manager to support strategic initiatives for:- Android and iOS Citi banking apps in North America and Global regions- Credit Card Offers, Rewards, and Benefits- Citi Wallet (now called Citi Masterpass)- ATM of the future• Promoted ahead of peers and recognized as a top performer• Responsible for creating agile usability test methods and setting the standard for internal client expectations• Managed all aspects of in-lab usability testing to include Screeners, Discussion Guides, Prototype Development, Analysis, and Reporting• Educated the enterprise on User Centered Design principles through multiple “Lunch and Learn” training sessions that incorporated research findings and Forrester Research data.• Managed third party research vendors and technology solutions to include Procurement, Information Technology implementation, and Vulnerability Assessments

Fort Worth, Tx

• Coordinated medical support and operations for 3,500 soldiers.• Served as Executive Officer for a Convoy Security Company in Iraq. Direct leadership of 30 special skilled soldiers in: Administration, Logistics, Supply, Maintenance, Medical Operations and Communications with indirect supervision of 130 soldiers.• Project Management in a combat environment with $35 million worth of equipment• Conducted quarterly performance reviews and evaluations with company personnel• Made logistical operation decisions based on risk and opportunity management that directly affected the lives of my team members and the Army supply chain• Conducted formal and informal inquiries into allegations of misconduct and presented my findings to Command Team and Court Martial Authority• Daily problem solving through a diverse work force under stressful conditions • Managed vendor relations with government contractors in Iraq and supported multiple customers in with fuel, equipment and vehicle parts• Served as Medical Platoon Leader for an Armor Battalion in Iraq Aug 2004 – Jan 2006• Previous positions were Treatment Platoon Leader and Evac Platoon Leader in a Medical Company• Direct leadership of 30 medics in Iraq, providing 24hr medical treatment to combat soldiers• Responsible for $2M worth of equipment

Sunnyvale, Ca

• Design scalable user experience research programs for leading global brands incorporating: - Unmoderated remote usability and design testing for prototypes and live websites - Information architecture design and validation through card sorting and tree testing - Continuously measure the Voice of the Customer through website and mobile surveys• Mobile smartphone and tablet UX research• Managing stakeholder needs and internal resources to fulfill project scope on time and under budget• Combine quantitative and qualitative research to gain a 360 degree view of audience user experience

Dallas/Fort Worth Area

• Excelled in multiple roles managing everything from marketing to performing usability testing and managing client relationships.

Bachelor

Certificate

Master Of Business Administration (Mba)

Certificate