Scott Siegler Email & Phone Number

Somerville, MA, US

Boston, Massachusetts, United States

• Leading the organization's day-to-day marketing function
• Bringing marketing advancements to the forefront of the organization, including an org-wide focus on video content, an enhanced website functioning as both a promotional and operational tool, and the organization's.
• Directing and maintaining an org-wide communications calendar that delivers targeted, strategic communications to each of BGCB's many unique audiences
• Maximizing team capabilities by automating and streamlining repetitive tasks and establishing self-service marketing hubs for the rest of the organization

Boston, Massachusetts, United States

• Implementing the organization's first-ever end-to-end digital marketing funnel to drive consistent community engagement and convert financial support
• Building out digital marketing automation capabilities across social media and email efforts by leveraging existing technology and making strategic investments where necessary
• Leading content marketing strategy, including maintaining both blog and video editorial calendars
• Established the organization's first-ever internal video production team by leveraging existing technology, software, and skill sets throughout the organization
• Led the design, production, and publishing of a brand new website that opened up increased functionality for the organization, both as a fundraising and operational tool.
• Led the organization's transition from an all-paper-based annual report into a digital annual report

Boston, Massachusetts, United States

• Driving consistent increases in web traffic and awareness by meticulously managing the org's digital presence, including website design and infrastructure, content marketing strategies, content promotion strategies.
• Diversifying the org's approach to fundraising by implementing innovative digital marketing tools, including Text-to-Give fundraising software, YouTube Video Pre-Roll Ad Campaigns, and redesigned/locally-hosted.
• Managing recurring content production, including annual reports, impact brochures, blog posts, eNewsletters, print newsletter, and email campaigns
• Leading the org's email marketing strategies by continuously tracking and reporting on email performance, recommending and implementing opportunities for improvement, and experimenting with new approaches

Greater Boston Area

• Managing recurring content strategy consisting of weekly blog posts, newsletters, and email campaigns
• Managing website update projects and continual site maintenance
• Leading day-to-day social media presence across Twitter, LinkedIn, and Facebook
• Creating long-form content pieces in collaboration with design team and third-party writing agencies, including eBooks, case studies, infographics and whitepapers
• Executing paid social media campaigns through LinkedIn, Facebook, and Taboola
• Leading product marketing efforts through demo video production and strategic customer and prospect communications regarding product updates and new features

Greater Boston Area

• Produced a new piece of content, on average, every 10 business days over a 2 1/4 year time span; including both video and written content (see samples below)
• Spearheaded vetting and selecting a sales library tool to be implemented across the entire salesforce to improve sales enablement and sales cycle efficiency
• Traveled on-site to visit customers and direct customer testimonial commercials
• Provided creative direction in the production/editing processes of customer testimonial commercials and explainer videos
• Researched, wrote, and collaborated with Creative team to produce eBooks, infographics and explainer videos
• Managed relationships across multiple third-party marketing vendors and service providers

Bentonville, AR

• Developed a business case for leveraging member data through SamsClub.com and presented a forecasted Y1 return of $5 million to VPs and Senior Directors of Marketing
• Engineered an informative guide to improve internal and external communication with key suppliers like Procter & Gamble, Kraft Foods, General Mills, Tyson, and Kimberly Clark to contribute to $2 billion targeted.

Ridgefield, CT

• Developed a Microsoft Excel spreadsheet that monitored and revealed trending in over 200 findings made by the Investigative Review Committees
• Provided cross functional assistance with data management for Commercial, Medical, and Transparency departments
• Analyzed physician spend lists and monitored spend totals to comply with Sunshine Act requirements
• Composed and produced eight vignettes for the company’s new iPad application iComply@BI

Master Of Business Administration - Mba

Bachelor Of Science, Business And Enterprise Management: Marketing, Minor: Journalism

Education record