Scott Murrow

Scott Murrow Email and Phone Number

SVP, Account Management @ Starz
Torrance, CA, US
Scott Murrow's Location
Los Angeles, California, United States, United States
Scott Murrow's Contact Details
About Scott Murrow

Scott Murrowspmurrow@gmail.comI bring deep domain expertise in market research & analytics and distribution in combination with a track record of success building key partner relationships and closing deals. The streaming industry is in a major state of change. Availability and quantity of content across multiple platforms with increasingly fragmented viewership has upended the traditional business model.The ability to understand and adapt to these rapidly shifting consumer habits presents tremendous opportunities to capture customers and drive revenue.A clear understanding of the current business models and deal structures is critical to creating the next – new structures, new contracts, new partnerships and agreements. To thrive, companies need to adapt or be left behind.Success depends on the ability to strategically assess these new opportunities to engage the consumer, grow market share and capture new viewership.How do you do this?Strategic Thinking – How do you stay ahead of the competition, maximize opportunities to drive distribution and capture more and more views and clicks?Leadership – Evangelize, sell and get the team onboard and committed to doing whatever it takes to realize the plan.Roadmap to Success – Maintaining up–to-the-minute data & analytics that translate into actions that anticipate and adapt to market conditions.NETWORK & CONTENT DISTRIBUTION- Stong Partnership Skills- Contract Negotiation and Deal Closing- OTT Growth and Offer Strategy- Multi-Platform Distribution Strategy- International Experience (Canada)- Market Research (Streaming, MSO, BDU)- Strategic PlanningPARTNERSHIP/SALES STRATEGY- Key Relationship Development- Project Management- Business DevelopmentTEAM MANAGEMENT- Attract, Retain & Motivate High-Performing Teams- Project Planning and Tactical Execution- Celebrating Success

Scott Murrow's Current Company Details
Starz

Starz

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SVP, Account Management
Torrance, CA, US
Scott Murrow Work Experience Details
  • Starz
    Svp, Account Management
    Starz
    Torrance, Ca, Us
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  • Starz Entertainment Group, Llc
    Vp, Ott Distribution And Marketing
    Starz Entertainment Group, Llc May 2017 - Present
    Santa Monica, Ca
    Responsible for negotiating, developing and managing overall OTT account agreements and building positive long-term relationships for Starz. I work directly with key distribution partners to drive subscriber revenue and growth, analyze data to understand engagement patterns and create strategies to generate consumer demand for Starz. I also cultivate strategic partnerships with leadership companies in the OTT space including Amazon, Hulu, and Roku to achieve our company’s overall goals.• Execution of strategies and brand campaigns to drive subscriber and revenue growth• Team leader• Research and deep understanding of partner priorities and roadmaps
  • Float Left
    Vp Corporate Development
    Float Left Oct 2016 - May 2017
    Greater Los Angeles Area
    As Head of Sales and Corporate Development, I drive leadership in Float Left's overall strategy to explore new revenue opportunities and building partner relationships in the OTT app solution ecosystem. Through a focused plan implementation, strategic execution of sales strategies and Flicast product development, Float Left is uniquely positioned to become the definitive industry leader among digital solution companies. My responsibilities include:*Team Leadership*Negotiation and Execution of App Solution Agreements with Content Publishers*Implementation and Execution of Strategic Sales Strategy*Account and Project Management*Goal Planning and Quarterly Sales Reviews*Team Building and MentoringFloat Left is an award-winning provider of TV app solutions. We are focused on helping media and entertainment brands launch direct-to-consumer video services via OTT and TVE. Our Flicast app solution is packed with innovative personalization tools that drive increased engagement in video content. We truly believe in a unified TV experience across all platforms. Select customers include Nickelodeon, Comedy Central, AMC, Red Bull, and CBS Sports. Streaming Media Magazine has recognized Float Left as one of The One Hundred Companies that Matter Most in Online Video.More information about Float Left is available at http://www.floatleft.tv
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  • Murrow Media Group
    President
    Murrow Media Group Jan 2015 - May 2017
    Greater Los Angeles Area
    Provide strategic expertise, leadership, and consultation services to the telecommunications industry in areas of distribution, programming, marketing, sales and operations.Guest panelist at symposiums in the U.S. and international markets discussing the strategic shift in content: consumption, business models, delivery methods, future landscape, success factors, ROI, new and emerging markets and relationship building.Current clients include: Fusion, Float Left Interactive, GLG (The Gerson Lehman Group), Select Equity Group, Ridgetop
  • Amc Networks - Amc, Amc Canada, We, Ifc, Sundance, Ifce
    Vp, Distribution
    Amc Networks - Amc, Amc Canada, We, Ifc, Sundance, Ifce Jul 2009 - Dec 2014
    Santa Monica, California
    AMC Networks is THE most talked about content group in the industry today. With the introduction of AMC's award-winning shows Mad Men, The Walking Dead and Breaking Bad to IFC's hit show Portlandia, I have been instrumental in the distribution strategy and promotion of key programming tentpoles to increase revenue, reach, and ratings growth across all distribution platforms.Extensive hands on experience in negotiation and execution of new & existing long-term affiliate distribution agreements among major video and content service providers to increase revenue and brand reach. •A skilled negotiator securing key network deals with aggressive revenue growth projections•Broad range of experience in both the US and Canadian distribution landscape•Leadership and development of West Coast Divisional Sales Team for execution of aggressive company and individual goals•Senior team member of distribution task force responsible for company spin-off strategy in 2011•Established relationships with prospective partners to develop new business opportunities for content in Canada
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  • Rainbow Networks - Amc, We, Ifc, Sundance
    Director, Sales And Marketing
    Rainbow Networks - Amc, We, Ifc, Sundance Oct 2006 - Jun 2009
    Santa Monica, Ca
    Lead sales and marketing representative for multiple account responsibilities in West Coast sales office. Achieved sales and marketing goals for designated accounts and territory on time and within budget. Focused on establishing and maintaining key relationships to further Rainbow Networks' global strategies. •Negotiated and secured multiple launches and repositions for AMC Networks resulting in increased distribution and revenue•Long-term development of contract renewal strategies through planning, research, and relationship building with goal of securing the best deal for all Rainbow Networks•Developed communications plans to further enhance critical business relationships both internally and externally•Creation and execution of network marketing and sales promotions in top DMAs
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  • Rainbow Networks - Amc, We, Ifc, Sportskool, Magrack
    Regional Sales And Marketing Manager
    Rainbow Networks - Amc, We, Ifc, Sportskool, Magrack Aug 2002 - Aug 2006
    Santa Monica, Ca
    Sales and Marketing Manager in MSO-based structure focused exclusively on Comcast. Territory lead in all aspects of sales, distribution, and marketing strategy to increase distribution and awareness for each network. Developed top-line and market-specific strategy in 22 states and 9 million subscriber territory. Created and executed multiple marketing and ad sales campaigns designed to drive acquisition and retention of customers as well as ratings viewership for networks.•Negotiated and launched new distribution deals resulting in successful increased long-term revenue•Developed key campaigns designed to drive awareness and ratings success for AMC’s entry into original content with a ground breaking original series, Broken Trail•Developed and executed communications plan targeting key decision-makers in increase value of each network•Created unique and successful VOD Watch to Win campaigns with major service providers in top DMAs to drive awareness and usage of the On Demand platform
  • Bravo & Independent Film Channel
    Marketing Manager
    Bravo & Independent Film Channel Jul 2000 - Aug 2002
    Santa Monica, Ca
    Responsible for all aspects of marketing and promotion in West Coast Sales Office including support of local client relationships and marketing commitments. Management of marketing, ad sales, and discretionary budgets to drive market-specific campaigns. •Developed and implemented local market events for pro-social campaign, Bravo On With The Show, focused on providing theater arts within schools to young adults which helped cable companies give back to their communities. The multi-day events provided a platform for disadvantaged kids to develop teamwork and social skills in a fun and engaging learning environment.•Developed, supported, and executed acquisition campaigns to drive increased customer distribution•Spearheaded monthly communication newsletter designed to engage and educate existing affiliates and potential sales targets

Scott Murrow Skills

Strategic Partnerships Sales Management Digital Media Marketing Strategy Sales Management Forecasting Budgets Negotiation Marketing New Media Advertising Strategy Social Media Marketing Television Entertainment Digital Strategy Strategic Planning Vod Integrated Marketing Digital Marketing Advertising Sales Product Marketing Product Management Video Team Building Broadcast Online Marketing Leadership Leadership Development Media Planning Business Development Content Distribution Networks Broadcasting Digital Tv

Scott Murrow Education Details

Frequently Asked Questions about Scott Murrow

What company does Scott Murrow work for?

Scott Murrow works for Starz

What is Scott Murrow's role at the current company?

Scott Murrow's current role is SVP, Account Management.

What is Scott Murrow's email address?

Scott Murrow's email address is sp****@****ail.com

What is Scott Murrow's direct phone number?

Scott Murrow's direct phone number is +156228*****

What schools did Scott Murrow attend?

Scott Murrow attended Saint Mary's College Of California.

What skills is Scott Murrow known for?

Scott Murrow has skills like Strategic Partnerships, Sales, Management, Digital Media, Marketing Strategy, Sales Management, Forecasting, Budgets, Negotiation, Marketing, New Media, Advertising.

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