Lead commercial strategy for a global packaging supply chain initiative affecting >100 markets globally, to make all in-scope GSK bottles, blister packs, and sachets child-resistant and senior-friendly.- As sole commercial representative on 15-member cross-functional CRSF leadership team, uncover and represent the voice of the consumer.- Collaborate on category research, creative concepts, and packaging development with Packaging, Manufacturing, Site Implementation, and… Show more Lead commercial strategy for a global packaging supply chain initiative affecting >100 markets globally, to make all in-scope GSK bottles, blister packs, and sachets child-resistant and senior-friendly.- As sole commercial representative on 15-member cross-functional CRSF leadership team, uncover and represent the voice of the consumer.- Collaborate on category research, creative concepts, and packaging development with Packaging, Manufacturing, Site Implementation, and Regulatory leads across all GSK CH product segments: Pain relief, Respiratory, Oral health, Nutrition/Gastro intestinal and Skin health.-Pilot briefing and analysis for multiple qualitative and quantitative consumer studies on consumer interactions with new packs.- Collaborate with agencies on internal and external communications around the project. Messaging accomplishments to date include: creation of a manifesto video to drive awareness internally by communicating the rationale behind this proactive initiative and its purpose of "Protecting the lives of millions of children across the world"; development of messaging concepts around the new packaging; production of a customizable market communication toolkit for local implementation by in-country marketing teams across GSK CH’s global footprint. The toolkit contains the creative idea and multi-channel marketing materials including trade marketing / shopper activation, digital marketing, and social media / PR guidance. Show less

Reinvigorated Breathe Right nasal strips, jumpstarting the brand to double-digit growth after a period of decline. Reported to Global Business Lead. Managed 8-figure marketing P& L.- Propelled brand to double the average growth rate for GSK brands— by repositioning it and launching a line extension. Led revamp of key claims, product tagline, product packaging, and marketing and communications materials.- Boosted trial (to leverage brand’s high repeat purchase rate) through… Show more Reinvigorated Breathe Right nasal strips, jumpstarting the brand to double-digit growth after a period of decline. Reported to Global Business Lead. Managed 8-figure marketing P& L.- Propelled brand to double the average growth rate for GSK brands— by repositioning it and launching a line extension. Led revamp of key claims, product tagline, product packaging, and marketing and communications materials.- Boosted trial (to leverage brand’s high repeat purchase rate) through better in-store placement from new positioning and added value via targeted content / calls to action on digital marketing platforms.- Strengthened product pipeline. Piloted a new product launch for line extension that grew to 2nd largest SKU in US market for brand. Show less

Directed local brand marketing for Oral Healthcare and Nutritionals categories. Led and developed a team of 7. As member of 12-person Global Aquafresh Team, helped set global brand strategy, including new product development and innovation pipeline.-Spearheaded a turnaround of Aquafresh toothpaste, notching 20% growth within a year of arrival at post, after a 7% decline in the prior year. Outstripped average local GSK portfolio growth by 100%.- Achieved the #1 ranking within GSK… Show more Directed local brand marketing for Oral Healthcare and Nutritionals categories. Led and developed a team of 7. As member of 12-person Global Aquafresh Team, helped set global brand strategy, including new product development and innovation pipeline.-Spearheaded a turnaround of Aquafresh toothpaste, notching 20% growth within a year of arrival at post, after a 7% decline in the prior year. Outstripped average local GSK portfolio growth by 100%.- Achieved the #1 ranking within GSK globally for toothpaste market share and growth level in 2007, by launching a powerful yet cost-effective campaign for Aquafresh that leveraged promotions and PR.- Shared best practices in local market intelligence, brand standards for international marketing, shopper marketing, messaging, and omnichannel activation with Global Aquafresh Team members. Show less

Directed regional (multi-country) marketing for multiple leading detergent brands in South Africa, Morocco, Nigeria, Ghana, and Kenya. Led team of 3.Member of Global Brand steering teams for 2 brands; collaborated cross-functionally to identify trends, evaluate new product opportunities, refine brand positioning, pilot regional / international marketing campaigns, and ensure consistency of brand elements in messaging across countries and channels.* Earned Sustained High… Show more Directed regional (multi-country) marketing for multiple leading detergent brands in South Africa, Morocco, Nigeria, Ghana, and Kenya. Led team of 3.Member of Global Brand steering teams for 2 brands; collaborated cross-functionally to identify trends, evaluate new product opportunities, refine brand positioning, pilot regional / international marketing campaigns, and ensure consistency of brand elements in messaging across countries and channels.* Earned Sustained High Performance status (top 15% - 20% of company) for 3 consecutive years. Show less

Led marketing initiatives for South Africa. Evaluated budgets, expenditures, ROI, and profit-loss projections.* Delivered record market share of 43.7% for deodorants with a volume share of 46.1%.* Boosted profit margin by 7 percentage points over 2 years while achieving 10% annual growth.

Marketing Manager Household Cleaning 2000 - 2003Brand Manager (Rotated through 4 different brand manager roles) 1993 - 2000Assistant Brand Manager 1991 - 1993