Scott Nyborg Email & Phone Number

California, United States

California, United States

I developed messaging frameworks, content, and industry education programs for various clients in the construction technology space.

California, United States

I led Product Marketing for NAMER General Contractors, Procore’s largest and most mature market audience. My team was responsible for GTM strategy for the audience, including ICP and PMF analysis, messaging and positioning, persona research, and tactical execution in collaboration with cross functional stakeholders.Results in 2023:- Led a successful transition from new logo-led GTM to customer expansion-led GTM- 38% YoY increase in NARR- 44% YoY increase in pipeline- Led successful new market entry into civil and infrastructureIn addition:- Built audience messaging and positioning- Launched persona card enablement assets- Created repeatable persona framework- Led audience content strategy for General Contractors- Launched multiple world-class ABM campaigns

Carpinteria, California, United States

Carpinteria, California, United States

Santa Barbara, California

I was responsible for internal and external construction industry training content development and delivery at ProcoreDelivered in–person and remote industry training for all new hires at Procore.- Biweekly presentation of 14+hour training program to class sizes ranging from 20 to 70- Program NPS > 90In addition:- Developed original instructional content for both live and on-demand delivery- Developed and led practical (in-app) scenario-based training- Developed and delivered original content for events including user conference and revenue kickoff- Served as internal SME for cross functional projects

Santa Barbara, California

I led the Preconstruction team responsible for all business development at a high-end custom residential and commercial GC. Team functions included project pre-planning, feasibility, constructability, estimating, schedules, contract negotiation, marketing, sales. Personally owned key accounts including for estate-level custom residential projects to $18M.I also held multiple informally-defined roles during my time at Allen Construction. As Disaster Recovery Operations Manager, I organized, deployed, and managed an early response unit handling recovery projects for 1/9/2018 Montecito Debris Flow and Thomas Fire. - Executed $2M in debris removal projects for 40 residential victims in roughly 8 weeks. - Led team of 80 employees and temporary labor, plus supporting trade contractors. - Defined construction scopes of work for recovery projects and negotiated insurance settlements on behalf of clients.- Testified before California State Assembly Select Committee on Disaster Recovery.As Sustainability Manager, I was the internal SME on building science, systems and energy performance, high performance building assemblies, and energy modeling. Trained of in-house teams.

Santa Barbara, California

California, United States

Leading voice and freelance educator in building science, sustainable construction, and workforce education. Examples include:- Lead instructor and curriculum/content development for Zero Net Energy seminar series presented by American Institute of Architects (AIA) Central Coast Chapter and Central Coast Green Building Council (CCGBC), 2018- Sole instructor and curriculum/content development for CA Title 24 Energy Efficiency Code seminar series presented to Los Angeles and Santa Barbara chapters of the American Institute of Architects (AIA), 2017- Class instructor for California Building Performance Contractors’ Association (CBPCA) HPES Levels 1-4, CCSE GETUP, and EUC Basic curriculums, BPI exam proctor, 2010 to 2013- Conference Presenter, Forum on DryClimate Home Performance, 2013, 2014, 2015- Conference Presenter, Affordable Comfort Institute (ACI), 2013, 2014

Los Angeles, California, United States

Founded and boot-strapped a general contracting firm specializing in building performance and residential remodeling. - Executive: leadership, strategy, hiring- Building performance: Energy audits, energy upgrade projects, envelope & assembly design, HVAC load calculations and system design- Preconstruction: Business development, estimating, bid coordination, proposals, value engineering- Project management: Procurement, change management, project financials and billings, job costing, client relations, progress reporting- Superintendent / foreman: Direction of onsite construction activities, construction schedules, bags-on supervision of self-perform crew, supervision of trade contractors, construction meetings, safety

Los Angeles, California, United States

Design / planning services including: plan documents (DDs and CDs), plans expediting and approvals, as-builts, AutoCAD 2D drafting and Revit BIM modeling, project sustainability. Consulting PM & superintendent.

Franconia, New Hampshire, United States

Co-founder and general manager of residential design/build firm specializing in sustainable projects. Designer, project manager, project superintendent. Accounting, hiring, payroll. Bags-on supervision of crew of 5 journeyman and apprentice carpenters (framing & finish), self-performed MEPs and other disciplines.