Scott Pacheco Email & Phone Number

Bethesda, Md, Us

Bethesda, Maryland, Us

• Develop and execute firm’s marketing and communications strategy• Lead business development initiatives• Collaborate with firm management to connect marketing, business development, and communications efforts with firm's strategic goals

Bethesda, Maryland, Us

• Strategic Planning: Created firm-wide communications plan focused on enhancing and promoting strategic initiatives through multi-channel marketing• Website: Managed web content and design; Led redesign project• Newsletters: Managed editorial and production of practice group and firm newsletters• Social Media: Managed Linkedln and other social media efforts• Events: Planned and managed educational and networking events• Leadership: Served on the firm's Diversity Committee• Interviewed, hired, and managed marketing interns. Managed legal assistant part-time for marketing tasks.• Advertising/Other Collateral: Designed and/or managed creation process• Awards/Directories Submissions• Marketing Materials• Branding• Established and managed vendor relationships for content production, ad creation, and newsletter development

Bethesda, Maryland, Us

• Created and posted news items• Edited and posted legal articles• Updated attorney and practice information on website• Reviewed analytics• Optimized content for search engines and remained up-to-date on SEO best practices• Coordinated articles for practice group and firm newsletters• Maintained editorial calendar, work with practice groups/newsletter committee to identify topics and authors, set deadlines, work with editors• Laid out e-newsletters• Worked with graphic designer on firm print newsletter• Maintain and enhance the firm’s LinkedIn page• Trained attorneys on LinkedIn and update attorney information• Worked with venues and AV companies to get proposals and execute events• Created and sent event invitations

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

New York, Us

• Managed online marketing of 350 events with gross annual revenue of $5+ million• Reviewed, edited, wrote and designed email blasts and event web pages• Implemented and executed communications plan to streamline and increase effectiveness of events marketing delivery• Provided technical assistance, oversight and creative direction for clients and in-house staff regarding email blasts, html, social media and events marketing• Managed three transitions to new event management platforms, improving scalability• Oversaw outsourced employees in the Philippines and Mexico tasked with daily updating of event materials, delegate new initiatives and responsibilities to these employees

New York, Us

I wrote, edited, and published marketing pieces with an editorial touch for clients across all of Bisnow's markets. The first person to hold the position, I was responsible for working individually with clients to craft articles that met their needs while still adhering to Bisnow's style standards.

New York, Us

Wrote daily newsletter covering DC Real Estate scene. Attending weekly meetings and events to uncover content. Cultivated sources in the DC, MD, and VA real estate markets to stay on top of the latest developing trends.

• Promoted product in targeted demographic groups and increased community participation and interaction in editorial environment• Expanded brand awareness and built marketing strategies through social networking• Cultivated sources within a variety of communities to remain ahead of other mainstream media outlets; developed sources within tourism industry to discover latest developments• Restructured inter-office communications to boost employee morale and productivity• Managed copy placement and decided where stories run based on timeliness and importance• Designed and laid out 75% of newspaper weekly

Us

• Served in marketing capacity and represented the newspaper at community events • Covered breaking news and gathered information for extensive, feature articles, both in Michigan and out-of-state• Established strong working and personal relationships with sources through personal meetings, covering events and weekly conversations• Created portfolio of hundreds of articles ranging from front page features to award-winning investigative pieces

• Managed staff of more than 60 reporters and three news editors• Edited all copy and pages before going to press• Brainstormed news stories, handled disgruntled sources and mentored reporters and editors• Ran weekly content and organizational meetings

Executive Certificate, Digital Marketing Strategies: Data, Automation, Ai & Analytics

Master Of Business Administration (M.B.A.)

Bachelor Of Arts, Journalism

Associate'S Degree, General Studies

Education record