Scott Peters Email & Phone Number

Las Vegas, Nv, Us

Las Vegas, Nevada

Las Vegas, Nevada

• Produced 4.2% Dollar Growth and 3.5% case growth in 2013 statewide• Achieved 100% of sales targets from 2012-2014• Produced 2.1% case growth of Budweiser Family in 2012• Introduced 20+ major brand Products to the state of Wyoming which include Budweiser and Bud Light extension brands, Goose Island, and Land Shark• Managed $250,000 budget used to negotiate, plan, and activate brand platforms through sponsorship and activation.• Coach, train, and develop on-premise and off-premise sales and marketing execution at 8 independent A-B wholesalers across Wyoming.• Provide leadership and direction to 100+ wholesaler personnel• Create, communicate, and execute retail marketing efforts and trade programs designed to build sales and share in on-premise and off-premise business segment representing 4 million Cases• Improve market position and sales results through facilitation of strong cross-functional communication, utilizing shopper marketing data to identify category opportunities and performing deep analysis to uncover and address trade gaps and opportunities.• Manage relationships and assets around key partnerships such as Kroger, Safeway, Albertson’s• Manage the execution of national and local marketing plans (Big Bets)• Monitor wholesaler compliance of WEA standards• Developed wholesaler business plans and created targets• Motivated and coach wholesaler sales teams

• Responsible for regular call frequency on assigned retail accounts primarily to increase volume,distribution, displays, taps, and facings as well as merchandising.• Responsible for maintaining published product freshness standards in assigned retail accounts by monitoring and rotating stock.• Responsible for maintaining up-to-date route information in mobility maintaining A-B quality standards while FPL & monitoring competitive activity.• Required to periodically give feedback to management regarding Anheuser-Busch and competitive market data.• Required to maintain daily, weekly, monthly, and quarterly reports such as itineraries and expense reports.• Worked with the Credit Department to resolve credit issues, including collecting past due balances.• Responsible for fulfilling pre-established objectives set by the DSM and implementation of company programs at retail level.• Made recommendations to management regarding potential sales ideas, special events, POS• Ensured WEA compliance within department.

• Ranked #1 DSM in Region in 2006 & 2007. Covered Hollywood to Agoura. Grew from smallest territory in volume to the largest in Sylmar and San Fernando divisions• Supervised and developed 5 Sales Representatives and 5 merchandisers. Assisted each representative to achieve standards in the areas of sales, distribution, promotions, draught & package placements, shelf space management and displays.• Maintained a structured call frequency with all Sales Representatives.• Assisted in the establishment of sales, distribution targets, facings, draught & display and goals and monitor assigned Sales rep performance/results.• Identified Sales/Marketing opportunities to increase volume, distribution and profits.• Ensured compliance with A-B standards and policies regarding assigned accounts (i.e. delivery service, product rotation, merchandising, etc.).• As requested by management, organize and conduct periodic surveys to provide market and competitor information.• Monitored monthly and quarterly Impact Selling program objectives and results to ensure goal attainment.