Svp & Coo
British Columbia, Canada
Senior Vice President and Chief Operating Officer Responsible for all operating areas: BCAA Insurance Corporation and Agency, 28 stores, two call centres, Road Assist, Travel, Marketing, Customer Management and Membership divisions. Key responsibilities focused on strategic planning, revenue and profitability, product & marketing, customer management, employee development, and sustainability. BCAA is the largest organization of its kind in B.C., now with more than 1 million members,1000 FTE, gross annual sales of more than $400 million from its focus on risk-based products - home, auto, travel insurance and roadside assistance.Key achievements:• As senior operations executive, took BCAA to record levels of membership, policyholder count, revenue, profitability, and employee engagement. BCAA was four times consecutively among the 50 best employers in Canada 2006-2009 as measured by Hewitt/Globe and Mail research. • Leading BCAA Insurance to record performance with Insurance Company profitability significantly above Canadian peers and outstanding retention and customer service results as reflected by two JD Power Awards 2008, 2009. • Acting as Executive Sponsor for BCAA Customer Experience strategy. Specific focus on a foundation of values-based leadership and coaching. • Leading BCAA’s Environmental Sustainability vision and strategy; Optimization – Innovation – Advocacy. BCAA was the first auto club in the world to audit its greenhouse gas emissions and commit to a reduction strategy.