Scott Reid Email & Phone Number

Belfast, Northern Ireland, United Kingdom

Belfast, Northern Ireland, United Kingdom

Antrim, Northern Ireland, United Kingdom

I was responsible for the marketing & sales activities for Legal Island's 'Employment Law Hub' subscription service, while managing client relationships and administering the service. I maintained the website with regular content updates using the company’s CMS, utilising SEO best practice.Developed (including campaign creative), implemented and reported on social media campaigns to raise service awareness and promote content updates on the website, across Facebook, Twitter and LinkedIn.Identified trends and monitored performance of content on the website using Google Analytics.Developed, implemented and reported on email marketing campaigns using ActiveCampaign.Edited video content using Adobe Premiere Pro for sharing across our digital channels, including content for the Northern Ireland Equality & Diversity Gala & Awards.Managed the creation of video content from concept through to completion with a freelancer.Utilised a lead management process to capture leads, score & prioritise, convert qualified leads and nurture those who weren't yet sales ready, while evaluating the process and making necessary adjustments during the COVID-19 pandemic when prospective customers were working from home.Regularly utilised and updated the company’s CRM system.Carried out competitor research and identified ‘quick wins’ which could be implemented immediately to improve our service, as well as mid-long term improvements.Represented the company and promoted the Hub at Legal Island events, both in person and virtually on the Hopin platform.Worked with internal teams to ensure the service and subscriptions ran smoothly.As part of Legal Island's Health & Wellbeing team, I worked with colleagues in the development and execution of an action plan to support colleagues' physical and mental health, in collaboration with Northern Ireland Chest Heart & Stroke.

Coleraine, Northern Ireland, United Kingdom

Supported the implementation of the marketing strategy within the Faculty of Computing, Engineering and the Built Environment, in-line with Ulster University's Five & Fifty strategic plan.Implemented integrated marketing campaigns across both digital and traditional channels, within domestic and international markets.Developed multimedia content alongside the internal design team and external agencies.Developed and implemented email marketing campaigns.Updated the Faculty and School web pages with news, events, information and multimedia content.Managed the creation of video content from concept through to completion (storyboarding, scheduling, shooting, editing and uploading).Managed the creation of marketing materials from concept through to completion.Assisted in the organisation, promotion and delivery of key Faculty events.Represented the University and Faculty at career and information events across Northern Ireland.Conducted competitor research for computing, engineering and built environment courses across the UK and Ireland which was used to inform marketing strategy development.Adopted a marketing advisory role for strategic business units within the Faculty to implement effective marketing campaigns.

Belvoir, Belfast

Supported the management team and colleagues in the efficient operation of the store and forecourt - Spar / Maxol service station.• Received a 'Value Award' for achieving a score of 100% for customer service during a mystery shopping audit.

Tower Centre Shopping Centre, Ballymena

Supported the management team and colleagues in the efficient operation of the store during the fast paced Christmas period.

Fairhill Shopping Centre, Ballymena

Supported the management team and colleagues in the efficient operation of the store during the Summer sale period and beyond.

Professional Diploma, Digital Marketing, Pass (85% - Top 7% Of Graduates)

Certified Digital Marketing Professional (CDMP) through the Digital Marketing Institute. This is a comprehensive, industry-accredited.

Bachelor Of Science With Honours, Marketing, First Class Honours

Course accredited by the Chartered Institute of Marketing. Key modules - Accounting for Marketing; Advertising and Promotion; Brands.

Diploma In Professional Practice, Industrial Work Placement (Marketing), Distinction

Awarded the Diploma in Professional Practice (DPP) through successfully completing a placement year in employment, in addition.

A Level, Business Studies, Ict & Media Studies

Activities and Societies: Charity Fundraising (Cancer Focus) | Prefect Team | Young Enterprise

Gcse

9 GCSEs (A*-C) including Maths and English