𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀:Secure sponsorships and build strong partner relationships.Negotiate lucrative deals and manage relationships for mutual benefit.𝗖𝗮𝘂𝘀𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:Create impactful cause marketing campaigns.Mobilize in-kind and volunteer support.Build community partnerships.𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴:Plan and execute successful fundraising… Show more 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 & 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀:Secure sponsorships and build strong partner relationships.Negotiate lucrative deals and manage relationships for mutual benefit.𝗖𝗮𝘂𝘀𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁:Create impactful cause marketing campaigns.Mobilize in-kind and volunteer support.Build community partnerships.𝗘𝘃𝗲𝗻𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗙𝘂𝗻𝗱𝗿𝗮𝗶𝘀𝗶𝗻𝗴:Plan and execute successful fundraising events.Develop compelling sponsorship proposals.Manage sponsorships for ongoing satisfaction.𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀:Use marketing strategies to drive sponsorship success.Create engaging experiences for sponsors.Leverage digital platforms to promote the charity and engage sponsors. Show less

Championed regional partnership strategy and development across Canada for Rogers Communications:Securing and creating custom brand marketing activations for over 30 different high-impact partnerships with key players in local sports franchises (Canucks, Oilers), major events &community programs, as well as strategic alliances with local Indigenous groups across all of Canada.Securing an exclusive multi-million dollar pivotal partnership with the Calgary Airport, leveraging data… Show more Championed regional partnership strategy and development across Canada for Rogers Communications:Securing and creating custom brand marketing activations for over 30 different high-impact partnerships with key players in local sports franchises (Canucks, Oilers), major events &community programs, as well as strategic alliances with local Indigenous groups across all of Canada.Securing an exclusive multi-million dollar pivotal partnership with the Calgary Airport, leveraging data and strategy to gain a pivotal position for telecommunications presence in a booming market.Streamlining onboarding processes for multiple new partners during one of the largest telecommunications acquisitions in Canadian history, ensuring a smooth transition.Led all national sponsorships for Rogers' support of Pride celebrations across all major markets in Canada, tailoring activations to each for impactful local engagement. Show less

Working exclusively for Health Canada on a custom experiential program dedicated to educating Canadian youth:Drove the development of a custom experiential program for cannabis legalization education, teaching youth about the effects of cannabis and aligning with public health objectives, reaching over 100,000 participants over 21 special events and 76 educational facilities.Championed cross-functional collaboration with suppliers, procurement, and working directly with senior… Show more Working exclusively for Health Canada on a custom experiential program dedicated to educating Canadian youth:Drove the development of a custom experiential program for cannabis legalization education, teaching youth about the effects of cannabis and aligning with public health objectives, reaching over 100,000 participants over 21 special events and 76 educational facilities.Championed cross-functional collaboration with suppliers, procurement, and working directly with senior leadership at Health Canada, ensuring brand alignment and an impactful campaign.Championed new business growth, increasing the campaign length by an additional 6 months through co-leading strategic and creative development with Inventa's senior leadership. Empowered multiple high-performing teams through leadership, coaching, and driving executional excellence, maximizing the contributions of account executives and account coordinators. Show less

Helping small businesses in Canada grow, offering strategy on digital marketing, e-commerce and experiential retail.

Developed and executed a comprehensive digital and technology sales strategy for MCI Group Canada:Identified and secured new business opportunities by researching, pitching, and closing deals for digital and technological enhancements to existing client events or proposing new service offerings.Led a high-performing team of permanent and contract employees with expertise in digital design, social media, communications, and technology solutions for corporate and association… Show more Developed and executed a comprehensive digital and technology sales strategy for MCI Group Canada:Identified and secured new business opportunities by researching, pitching, and closing deals for digital and technological enhancements to existing client events or proposing new service offerings.Led a high-performing team of permanent and contract employees with expertise in digital design, social media, communications, and technology solutions for corporate and association clients.Championed a data-driven approach by utilizing market research and client insights to develop strategic proposals that addressed specific client needs.Ensured operational excellence by overseeing the implementation and execution of digital and technology solutions Show less

Leading a data-driven approach to resource allocation, assigning projects to optimize team expertise and project profitability.Developing and delivering high-impact training programs to PCO teams, ensuring adherence to operational procedures and fostering continuous improvement.Championing strategic initiatives by contributing to the development and implementation of organizational strategies, policies, and practices that enhance PCO efficiency and… Show more Leading a data-driven approach to resource allocation, assigning projects to optimize team expertise and project profitability.Developing and delivering high-impact training programs to PCO teams, ensuring adherence to operational procedures and fostering continuous improvement.Championing strategic initiatives by contributing to the development and implementation of organizational strategies, policies, and practices that enhance PCO efficiency and profitability.Co-presenting strategic international conference management proposals. This involved collaborating with colleagues to ensure projected ideas and logistical elements were not only deliverable but also aligned with client objectives and market trends. Show less

Local lead in Western Canada for one of the largest XM agencies in Canada, helping to orchestrate a seamless blend of project management, client relations, and talent development:Regional brand activation lead for AB InBev, Samsung and Rogers, creating strategic programming to enhance in-market campaigns, ensuring successful delivery while maintaining alignment with national operations.Identified and capitalized on marketing opportunities in the BC market by developing… Show more Local lead in Western Canada for one of the largest XM agencies in Canada, helping to orchestrate a seamless blend of project management, client relations, and talent development:Regional brand activation lead for AB InBev, Samsung and Rogers, creating strategic programming to enhance in-market campaigns, ensuring successful delivery while maintaining alignment with national operations.Identified and capitalized on marketing opportunities in the BC market by developing strategic plans, building budgets, and securing new regional clients.Led the sales process for regional marketing campaigns, leveraging existing relationships and acquiring new business for the national account management group.Empowered a high-performing team by leading field managers, coordinators, team leads, and brand ambassadors. Show less

Led a geographically dispersed project management team (4 PMs across Vancouver & Alberta), ensuring the successful execution of a diverse campaign portfolio.Forged cross-functional partnerships with execution teams in Toronto & Montreal, guaranteeing national campaign cohesion.Contributed to national sales growth by supporting sales activities across all key markets (Toronto, Montreal, Calgary, Edmonton, Vancouver).Secured optimal value by negotiating with potential… Show more Led a geographically dispersed project management team (4 PMs across Vancouver & Alberta), ensuring the successful execution of a diverse campaign portfolio.Forged cross-functional partnerships with execution teams in Toronto & Montreal, guaranteeing national campaign cohesion.Contributed to national sales growth by supporting sales activities across all key markets (Toronto, Montreal, Calgary, Edmonton, Vancouver).Secured optimal value by negotiating with potential suppliers for internal and external purchasing requirements. Maintained financial control by supervising live activity costs, approving purchase orders, and reconciling budgets Show less

Led a team of Account Managers and Account Planners (across 4 teams), securing optimal value through supplier negotiations and implementing financial procedures to ensure budget adherence for all campaigns. Maintained financial control by overseeing live activity costs, approving purchase orders, and reconciling budgets.

Negotiating optimal value with potential suppliers for bothinternal and external purchasing requirements.Implementing robust financial procedures to ensure adherence to allocated budgets across all campaigns. Overseeing live activity costs through purchase order and supplier cost approval/authorization, and conducting budgetary reconciliation.

Assume command of all aspects of the promotion from the minute it leaves the office until the last piece of the operation is packed into the warehouse.Liaising with centre management, store managers, festival and concert staff as well as dealing with all staffing issues, as well as personally supervising the stand during all opening hours.Disassembling the structure and completing all required assessment and evaluation forms.Maintaining continuous contact with the client… Show more Assume command of all aspects of the promotion from the minute it leaves the office until the last piece of the operation is packed into the warehouse.Liaising with centre management, store managers, festival and concert staff as well as dealing with all staffing issues, as well as personally supervising the stand during all opening hours.Disassembling the structure and completing all required assessment and evaluation forms.Maintaining continuous contact with the client throughout the entire promotion, providing quality assurance and up to date promotional results. Show less