Scott Smith Email & Phone Number

Chicago, Il, Us

Chicago, Illinois, United States

Chicago, Il

* Promoted the work of the CCAO goals via digital communication tools, printed materials, media relations, community engagement, marketing, and brand management. * Served as official spokesperson and media contact for CCAO* Prepared press releases, speeches, marketing materials and reviewed all external communication, including brochures, website, etc. * Advised on communications efforts to support legislative and policy goals as well as operational issues related to needs of property owners* Acquired significant knowledge of the property tax system in Cook County, CCAO policies and procedures, Cook County residential and commercial real estate market, and general assessment practices and theories* Attended and presented at annual IAAO conferences

Chicago, Il

I oversee written content created by TeamWorks Media. Planning, promotion and analytics all feature heavily in my work.On BTN.com's LiveBIG campaign, I led content strategy, set the editorial calendars, wrote and devised client style guides, wrote original short/long-form content, and edited articles and scripts written by staff and freelancers. I also managed the client's social media efforts and a pool of freelance writers. I'm currently the editorial operations director of the Latino media company La Vida Baseball (lavidabaseball.com), owned by TeamWorks Media. LVB reaches five million U.S. Latinos every month with written and video stories about Latino baseball players and the culture around them.

Chicago, Il

Led long-term planning and strategy and guided day-to-day team responsible for development of programs on ongoing web and TV video features series including Geek Bait, Science Tells Us, Cocktail Swagger, Worth The Watch, The Week In Weed, Felonious Munk's social commentary and various long-form web featuresSupervised news team responsible for morning news TV show available in more than 65% of the country (approximately 20 million homes)Led digital and social teams that increased digital metrics across channels. Increased monthly uniques to Touchvision.com by 170% and increased time spent on site by 32%. Achieved triple-digit YouTube growth in subscriptions, views and shares while also growing Facebook reach by 4000% through changes in embedded video content.Developed and maintained Touchvision content strategy and brand vision across TV, apps, and social platforms including Facebook, Twitter, Instagram, Tumblr and Periscope Coordinated and executed strategy and project planning behind company re-brandingOversaw style guide and best practices for news and features(Company shut down due to investor fatigue.)

Chicago, Il

Developed digital content strategy and execution for Maui Jim, Cetaphil, Westwood College and Aril Wines. Contributed content strategy to campaigns for Vitamix and Corona as part of integrated marketing teams from brand planning, media, creative, UX and SEO.Created monthly social content for Maui Jim, Heinz Ketchup, Westwood College and Aril Wines and managed Facebook, LinkedIn, Twitter and Instagram audiences for Westwood College, Maui Jim and Aril Wines.Maintained social reporting and reviewed analytics for Maui Jim, Heinz Ketchup, Westwood College and Aril WinesExecuted and developed strategy of paid ad campaigns for Maui Jim and Aril Wines Presented on social media and content strategy at Social Media Week (200 attendees) and Maui Jim's International Sales Conference (500 attendees)Wrote articles for PR Daily (real-time social content) and PR Week (native advertising)Appeared on WBEZ-FM and WGN Radio to discuss social media and technology issues in the newsEvaluated vendors and participated in new business development for various clients

Chicago, Il

Resource and project management for five-person social media team. Contributed to and crafted digital and social content strategy on product and brand campaigns for leading CPG brands. Worked with supervisor to create new team structure and goals. Managed client expectations and timelines. Four media appearances, including two discussing Super Bowl 2013 social media trends.

Chicago Magazine

Oversaw editorial content of Chicagomag.com, new product development and digital partnerships. Increased site traffic by 200% in two years. Supervised staff of six editors and producers. Implemented social media and news coverage strategies for Chicagomag.com which increased traffic to blogs by 950% and traffic from social media channels by 477%. Worked with sales team to increase digital sales revenue by 21%. Served on Tribune Company’s social media thought leadership team. Managed summer 2012 site relaunch and tablet/mobile products rollout.

As Editor/Director of Content I directed, wrote and oversaw editorial content and initiated new features/designs as well as ad sales, marketing and PR concepts to generate traffic and support site’s advertising and subscription revenue models. Supervised staff of 12 editors, designers and producers of written, audio and video content. Managed and created quarterly/annual content budgets. Created and supervised short and long-term production schedule. Worked with IT and marketing groups to create and manage new content platforms. Implemented content partnerships with appropriate outside providers. Selected as one of min’s Top 21 Social Media Superstars for 2009. Managed contracts and relationships with freelancers and staff writers.As Senior editor, I wrote and edited content for site's Nightlife, Advice and Interviews sections. Produced weekly features as well as monthly print magazine features for the Web. Managed contracts and relationships with freelancers and staff writers.

Directed, wrote and designed content of Web site and blog for weekly arts and culture magazine. Increased site traffic by 500%, increased blog posts by 120%. Launched and managed @TimeOutChicago on Twitter. Launched two podcasts. Launched mobile version of magazine features, and established template for ad-supported mobile content. Created and managed three micro-sites. Moderated blog discussions and edited contributions of 25 writers. Supervised production of magazine content online. Wrote and edited online-exclusive stories and video segments. Worked directly with local editor-in-chief as well as New York technical and editorial staffs in the design and planning of online content. Locally supervised and tested redesigns and server migrations.

Developed story ideas and planned coverage of local news and events. Wrote daily articles about general topics as well as music and movie-related news and events in Chicago. Hired, supervised and edited a team of 25 contributors. Established and maintained contacts with local and national marketing and public relations firms as well as record labels and event planners. Planned and executed three local music showcases from February 2006 to February 2007, averaging 200 attendees.

Trained 10-15 volunteers per month in crisis intervention for 24-hour crisis intervention. Supervised staff of three interns and revised written training materials as needed. Wrote feature articles for quarterly newsletter distributed to 200 person mailing list. Conducted presentations on crisis intervention services for community organizations and schools. Managed IT needs of national crisis hotline including hardware/software installation, rollout of software upgrades, purchasing, and general troubleshooting

Chicago, Il

Supervised staff of 100-plus volunteers in answering calls for 24 hour youth crisis hotline. Revised and directed shipping of brochures and other materials for public outreach. Facilitated online discussions during weekly Parent Chat Room on the organization’s website.

Chicago, Il

Handled inbound and outbound technical support calls for financial planning software for a subscriber base of over 30,000. Responsible for written communication to subscribers via fax or email. Wrote technical documents and help manuals for Knowledge Transfer department. Taught training classes for new employees and created written materials for use in future classes.

Bs, Communications

Civic Leadership Academy Fellow 2022, Center For Effective Government