Interactive Art Director
Arlington, Va
Led award-winning digital and information design projects for high-profile programs including Downton Abbey, Sherlock, Cat in the Hat, and Dinosaur Train. Developed fresh concepts for online advertising campaigns, video, landing pages, microsites, and social media promotions to drive web traffic and viewership. Pitched ideas to internal marketing, leadership, and network teams (Masterpiece Theater, BBC); ensured work remained on-brand and in line with creative brief.Worked with creative directors, writers, and designers to create impactful concepts, storyboards, and presentations. Created a broad range of digital assets optimized for usability and brand standards. Partnered with copywriters to ensure consistency between content and visual presentation.Built relationships with outside vendors and production companies.