Scott Werlein Email & Phone Number

Boise, ID, US

Meridian, Idaho, United States

• Built Creative Realities, Inc. Sports & Entertainment Division through bringing in industry professionals from Sports and Technology companies, along with a portfolio of S&E customers and partners to drive digital.
• Developed companywide GTM and sales strategies for substantial revenue growth within the S&E and E-Sports sectors
• Managed Sales and Marketing teams to drive digital signage deployments for teams and sponsors
• Worked with retailers to educate them on enhancing their stores to drive more sales through interactive engagements
• Led the Creative Realities Creative Services organization which developed numerous interactive and digital activations within the industry

San Jose

• Founding member of the Cisco Sports and Entertainment Solutions Group to provide executive-level direction over the day-to-day operational activities of a dynamic content development team ensuring alignment with client.
• Recipient of 100+ team signage, media and television awards.
• Championed the production of thousands of digital media per annum servicing sports teams and sponsors.
• Effectively planned, developed, and implemented mobile immersive applications and enabled connection of IoT solutions deployed globally in sports & entertainment, retail, and transportation hubs.
• Instrumental in the development and deployment of worldwide technology by providing strategic leadership to a dynamic team of product managers, application & content developers and field engineering and service.
• Grew business over 70% YOY to $500 Million annual run rate, with a portfolio comprised of hundreds of leading global brands.

• Leveraging an extensive background, I led the development of the organizational digital signage go-to-market strategy. Liaised with software and hardware vendors to identify and select innovative solutions ensuring.
• Successfully led dynamic teams to the completion of 50+ implementations across a diverse and complex client portfolio.
• Spearheaded the development of the organization’s Digital Signage division including the creation and implementation of business processes spanning initial sale to post-implementation support.
• Conceptualized, developed, and deployed an effective Technology and Advanced Services strategy.
• Established the Internal Content Creation Team focused on the development of creative content for clients.

• Co-founder of Argo Entertainment Group, a company that creates High Definition interactive Digital Signage theaters for malls throughout the US.
• Managed media sales and creative teams for Digital Signage advertising networks
• Worked closely with content distribution team to develop strategies and processes to efficientlyoptimize video bandwidth throughout the networks
• Business development with advertising agencies, mall corporations and media firms for the ArgoEntertainment Group Digital Signage networks

Earlier in his career, Scott was a Creative Director for Parago where he managed a content creation team of 40 designers, motion graphics artists and film/video editors. During this time he worked on numerous innovations in Digital Signage with these agencies including the first interactive digital signage deployments in Mercedes-Benz and Lexus dealerships.