Scott Werlein Email & Phone Number

Boise, Id, Us

Meridian, Idaho, United States

Built Creative Realities, Inc. Sports & Entertainment Division through bringing in industry professionals from Sports and Technology companies, along with a portfolio of S&E customers and partners to drive digital activations and sponsorship revenue for our customers. Developed a strong ROI and digital activation strategy for numerous customers to help leverage their technology investments through digital activations and dynamic sponsored fan engagements. • Developed companywide GTM and sales strategies for substantial revenue growth within the S&E and E-Sports sectors• Managed Sales and Marketing teams to drive digital signage deployments for teams and sponsors• Worked with retailers to educate them on enhancing their stores to drive more sales through interactive engagements• Led the Creative Realities Creative Services organization which developed numerous interactive and digital activations within the industry

San Jose

Founding member of the Cisco Sports and Entertainment Solutions Group to provide executive-level direction over the day-to-day operational activities of a dynamic content development team ensuring alignment with client objectives. Manage a high-profile client portfolio assessing needs and develop media for CiscoVision enabled venues. Held accountable for the creation of digital sponsorship and content strategy for the CiscoVision platform. Led digital sponsorship sales initiatives as well as packing pricing. Collaborate on driving new sponsorship revenue with a focus on repeated ROI. Oversee the performance of the Cisco Creative Services production team providing strategic direction and mentorship. • Recipient of 100+ team signage, media and television awards. • Championed the production of thousands of digital media per annum servicing sports teams and sponsors. • Effectively planned, developed, and implemented mobile immersive applications and enabled connection of IoT solutions deployed globally in sports & entertainment, retail, and transportation hubs. • Instrumental in the development and deployment of worldwide technology by providing strategic leadership to a dynamic team of product managers, application & content developers and field engineering and service delivery experts.• Grew business over 70% YOY to $500 Million annual run rate, with a portfolio comprised of hundreds of leading global brands.• Created new sponsorship and merchandising revenue opportunities through the creation of mobile experience and cloud-managed SaaS solutions focused on the delivery of business-to-consumer experiences including video, data, social media, and sponsorship content.• Established the Sports and Entertainment Solutions Group as a founding member. • Led the development of a mobile multicast streaming app for live sports StadiumVision mobile. • Generated $100M in annual sponsorship by developing a successful monetization strategy.

Leveraging an extensive background, I led the development of the organizational digital signage go-to-market strategy. Liaised with software and hardware vendors to identify and select innovative solutions ensuring quality delivery of service. Facilitated training for account managers on Digital Signage sales techniques as well as IT teams on the implementation of Digital Signage. Served in a business development capacity for the channel partner program. Cultivated critical relationships with technology and software manufacturers. • Successfully led dynamic teams to the completion of 50+ implementations across a diverse and complex client portfolio. • Spearheaded the development of the organization’s Digital Signage division including the creation and implementation of business processes spanning initial sale to post-implementation support. • Conceptualized, developed, and deployed an effective Technology and Advanced Services strategy. • Established the Internal Content Creation Team focused on the development of creative content for clients.

Co-founder of Argo Entertainment Group, a company that creates High Definition interactive Digital Signage theaters for malls throughout the US.• Managed media sales and creative teams for Digital Signage advertising networks• Worked closely with content distribution team to develop strategies and processes to efficientlyoptimize video bandwidth throughout the networks• Business development with advertising agencies, mall corporations and media firms for the ArgoEntertainment Group Digital Signage networks

Earlier in his career, Scott was a Creative Director for Parago where he managed a content creation team of 40 designers, motion graphics artists and film/video editors. During this time he worked on numerous innovations in Digital Signage with these agencies including the first interactive digital signage deployments in Mercedes-Benz and Lexus dealerships nationwide. His team was also responsible for developing multimillion dollar marketing campaigns that included printed collateral, magazine ads, websites, and HD video production.