Responsible for planning and implementing our marketing strategy, including online and offline campaigns across Yorkshire for both Barratt and David Wilson brands. Responsibilities include:• Maximising the performance of the company website by updating with high quality copy, video and photography content • Developing strategy to engage with home buyers of all different types• Utilising a range of data sources to analyse and measure the performance of all campaigns and drive continuous improvement • Development and implementation of our digital marketing strategy including PPC, SEO, Online Display and Facebook Advertising campaigns • Production of high quality printed marketing collateral such as leaflets, posters, brochures and signage • Managing our CRM databases and contact strategy, delivering campaigns via direct mail, email and text message to drive sales enquiries • Utilising coaching and management skills to develop and manage a small team• Responsible for monitoring & reporting on our marketing budget, ensuring that all costs are monitored and approved • Briefing an external creative agency for the production of visually engaging artwork that remains in line with both Barratt and David Wilson brands • Working alongside a Public Relations agency to generate positive coverage in both online and offline channels including good news stories, blog content and happy customer case studies • Planning and supporting on photography and video shoots alongside a professional photographer to ensure our bank of images and video content is always kept up to date

Supporting the Magnet marketing and commercial team with analysis and business insight to aid in the decision making process and support the company's growth objectives. As the sole Marketing Analyst at Magnet Kitchens, I am responsible for the provision of marketing insight for both the retail and trade channels of the business. Some of my duties and responsibilities include:• Regular reporting of marketing KPIs both within the marketing team, agency partners and to field management.• The provision of regular and ad-hoc analysis & interpretation on specific marketing campaigns in order to provide financial evaluation and future refinement.• Support to the Senior Commercial Team with data interpretation and provision of presentation materials.• Interrogation of the Magnet data to identify trends in customer behaviour, trading activity and new sales opportunities • Support internal and external colleagues with one off analytical requirements• Liason with external database marketing agency including briefing in data requirements, managing project timescales, data analysis and interpretation.• Development of the Magnet SAP CRM reporting modules to provide branch colleagues and the commercial team with business information and insights• Assist in the operation of other marketing activities (incentives, planning days, conferences)• Working closely with members of the Senior Management Team in the production of internal presentations for communication with both Magnet and Nobia colleagues• Monitoring and forecasting competitor performance and activity; providing insight into market share and sales throughout the year.• Provide insight into the effect on sales when opening new branches or relocating existing stores.• Advising on the suitability of areas where Magnet may be considering opening a store using demographic profiling software.

This role involved raising the profile of the business and building, maintaining and delivering an on-going pipeline of good opportunities that enable the organisation to grow through reactive and proactive prospecting. I generated over £100,000 worth of new business in 2012.Duties included:• Preparing and delivering critiques of potential client’s corporate communications and identifying key messages.• Writing detailed and creative design briefs to guide our design team in the production of visual concepts to win new business.• Identifying content and messaging for potential client’s corporate communications.• Writing and designing marketing collateral and responses to tendering opportunities.• Managing the company’s social media presence and engaging with potential prospects (@DPMSUK.)• Producing monthly pipeline reports for management purposes. • Contributing to and updating the company CRM database.• Identifying, researching and targeting new business prospects. • Liaising with new and existing clients over the phone and meeting them face to face. • Developing strong working relationships with prospective new clients. • Selling the company services via telephone, online and also in the field. • Knowledge and experience of published and online marketing activities of organisations has been gained by analysing and evaluating