Scott Whitby

Scott Whitby Email and Phone Number

Media and Communications specialist engaging stakeholders and managing high-level media issues @ Fraser Coast Regional Council
australia
Scott Whitby's Location
Hervey Bay, Queensland, Australia, Australia
Scott Whitby's Contact Details

Scott Whitby work email

Scott Whitby personal email

n/a
About Scott Whitby

With over 20 years’ experience as a journalist, political adviser and senior communications executive, I have had daily accountability for high level media and communications issues. My ability to write in any format, combined with a strategic, diplomatic and no-fuss approach, enables me to handle any media challenge or opportunity thrown my way. I have extensive, practical communications experience in managing emerging and sensitive issues. My approach is to actively monitor media and keep informed; maintain relationships and engage stakeholders; and ensure consistency of key messages to influence and enhance media coverage. My career highlights have included:• Providing high level media and issues management advice to the Premier of Queensland and the Chief Minister of the Northern Territory.• Managing the Queensland Premier’s media briefings in the wake of ex-Tropical Cyclone Oswald.• Managing communications teams and developing strategies to maximise positive media coverage and minimise negative publicity.Throughout my career I have developed media and communications expertise across such areas as:Strategic Communications ▪ Crisis Management ▪ Stakeholder Engagement ▪ Media Relations ▪ Policy Development ▪ Speech Writing ▪ Government Relations ▪ Event Management ▪ Research

Scott Whitby's Current Company Details
Fraser Coast Regional Council

Fraser Coast Regional Council

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Media and Communications specialist engaging stakeholders and managing high-level media issues
australia
Employees:
303
Scott Whitby Work Experience Details
  • Fraser Coast Regional Council
    Marketing And Communications Manager
    Fraser Coast Regional Council Dec 2018 - Present
    Hervey Bay
    Lead the Marketing and Communications team in promoting the activities of Council and informing and engaging with the local community. This includes, but is not limited to, media liaison, managing Council's corporate social media accounts and website, coordination and preparation of advertising and communication campaigns, graphic design of corporate documents, video production, photography, branding and production of Council enewsletters.
  • Agforce Queensland
    Media And Communications Manager
    Agforce Queensland Apr 2016 - Nov 2018
    Brisbane, Australia
    My role was to develop and maintain a positive profile for rural advocacy group AgForce Queensland and to increase member and community understanding of issues relating to the beef, sheep and grain industries, which collectively generate products worth more than $5 billion a year. Working with the media and communications team, I wrote media releases, co-ordinated media interviews, and oversaw the preparation of a member magazine, AgForce's website and social media. I prepared communication… Show more My role was to develop and maintain a positive profile for rural advocacy group AgForce Queensland and to increase member and community understanding of issues relating to the beef, sheep and grain industries, which collectively generate products worth more than $5 billion a year. Working with the media and communications team, I wrote media releases, co-ordinated media interviews, and oversaw the preparation of a member magazine, AgForce's website and social media. I prepared communication plans and engaged regularly with AgForce's stakeholders including members, politicians, other rural representative groups, and corporate partners and sponsors. Show less
  • Northern Territory Government
    Senior Communications Adviser, Office Of The Chief Minister
    Northern Territory Government 2015 - 2016
    Darwin Area, Australia
    As a senior media and communications adviser, I provided high level media advice and handled media inquiries for the Chief Minister of the Northern Territory, with a particular focus on tourism, economic development, major projects and Indigenous affairs. I liaised with national and local media; co-ordinated media events; wrote media releases, speeches and briefing notes; developed communications strategies; and provided communications support to Ministers and their staff.
  • Queensland Government
    Deputy Director, Queensland Government Media Unit
    Queensland Government 2012 - 2015
    Brisbane, Australia
    As a senior communications manager, I provided advice on media strategy and oversaw the media activities of Ministers, dealing with a whole gamut of media issues. Through forward media planning; consistent, timely messaging; effective stakeholder engagement; and extensive media relationships, I enhanced media coverage and reduced the risk of negative media coverage.
  • Queensland Opposition
    Senior Media Adviser
    Queensland Opposition 2008 - 2012
    Brisbane, Australia
    I was promoted to be the main media contact point and ensure the Opposition Leader put their best foot forward in the media. I built up an extensive network of media contacts and a reputation for being competent, trustworthy and responsive.
  • Queensland Opposition
    Media Adviser | Policy Adviser
    Queensland Opposition 2003 - 2008
    Brisbane Area, Australia
    In this hybrid role, I handled media enquiries and provided policy advice in the areas of natural resources, mines, primary industries and fisheries. I was the go-to expert on water policy and media issues at a time when south-east Queensland was going through a significant drought. The then Government largely copied and adopted the water policy I co-wrote.
  • Australian Cane Farmers Association
    Media Executive | Policy Executive
    Australian Cane Farmers Association 2002 - 2003
    Brisbane, Australia
    Hired to write and edit the ACFA magazine and website and handle media enquiries, I steadily built the Association's reputation and profile through improved communications, stakeholder engagement and media relations. The 'Summit on Sugar' I coordinated contributed to the development of a Federal Government assistance package for the industry.
  • Federal Member For Hinkler
    Media Officer | Research Officer
    Federal Member For Hinkler 1999 - 2001
    Bundaberg, Australia
    Building and maintaining the media profile for the Federal Member of Hinkler, I wrote media releases and speeches and did research on laws coming before the Federal Parliament. By pitching his speeches to media in the Parliamentary media gallery, I helped build his reputation as a champion of communications technology.
  • News-Mail
    Journalist
    News-Mail 1998 - 1999
    Bundaberg, Australia
    Having worked as a casual journalist at ABC Radio Wide Bay in my last year of University, I was hired by the regional daily newspaper to write news stories on local issues. The stories I wrote were recognised as fair and balanced reports and saw me headhunted to work for the local Federal MP.

Scott Whitby Skills

Media Relations Government Relations Stakeholder Engagement Government Corporate Communications Research Leadership Public Relations Strategic Communications Crisis Communications Speech Writing Newspapers Policy Writing State Government Political Campaigns Political Communication Political Strategy Stakeholder Management Journalism Media Planning Issue Management Press Releases Message Development Event Management Strategy Internal Communications Editing Community Engagement Politics Crisis Management Public Policy News Writing Storytelling Publicity Strategic Planning

Scott Whitby Education Details

Frequently Asked Questions about Scott Whitby

What company does Scott Whitby work for?

Scott Whitby works for Fraser Coast Regional Council

What is Scott Whitby's role at the current company?

Scott Whitby's current role is Media and Communications specialist engaging stakeholders and managing high-level media issues.

What is Scott Whitby's email address?

Scott Whitby's email address is sc****@****.gov.au

What schools did Scott Whitby attend?

Scott Whitby attended Queensland University Of Technology.

What skills is Scott Whitby known for?

Scott Whitby has skills like Media Relations, Government Relations, Stakeholder Engagement, Government, Corporate Communications, Research, Leadership, Public Relations, Strategic Communications, Crisis Communications, Speech Writing, Newspapers.

Who are Scott Whitby's colleagues?

Scott Whitby's colleagues are Hailey C., Tracy Townsend, David Smith, Scott Hopkins, Jordi Scope, Caitlin Noble, Robert Hazzard.

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