Scott Willis Email & Phone Number

Denver

In charge of managing the market success and profitability of many CoBank Cash Management products including Commercial Card, Remote Check Capture, Image Cash Letter, Lockbox, Cash Vault and Global Check Clearing. After developing thorough business cases introduced Integrated Receivables and Integrated Payables solutions as new CoBank Cash Management products. Received Executive Product level approval to move projects forward to launch. Integrated Receivables and Integrated Payables automates accounting processes using artificial intelligence and machine learning.

Denver

Worked in the Digital Business Solutions group in support of multiple digital cash management products. Worked on large Customer Service reengineering project to implement a knowledge management system using Salesforce. Responsible for requirements elicitation and documentation. Used BPML to diagram all impacted process flows. Used Azure DevOps to manage requirements.

Responsible for managing the product line life cycle from strategic planning to tactical activities for ECM industry capture software. Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and prospects. Launch products to market with responsibility for all product marketing deliverables. Engaging the product development team in the role of Product Owner in an Agile development organization.

Hired to research, develop, and execute customer-driven product design and marketing programs, successfully launching 8 new products into profitable distribution, representing $60-75MM in annual revenues. Reported to the Director of Marketing initially and then directly to the CMO.* Led development of a product lifecycle management process, assuring customer-focused product management and phase-outs. * Consulted and collaborated extensively with all internal departments, key customers, partners, and industry experts to define and deliver detailed technical requirements for new products and features.* Managed 8-10 projects concurrently. Directed full lifecycle product marketing and project management: features identification, competitive analysis, pricing and ROI models, marketing messages and positioning, partner integration, field beta test management, collateral and sales tool development, sales and partner training, event planning, and product subject matter expertise.* Developed and launched the company’s first structured competitive analysis program that involved detailed profiles of competitors, a quarterly competitive update newsletter for sales team, and hands-on lab testing to prove product performance claims.* Successfully project-managed complete lifecycle development and launch of the company’s top 4 revenue generating products. Earned corporate core value awards for product management achievements.* Authored and published a highly regarded industry white paper on the benefits of Teller Image Capture with a companion ROI model; building credibility as a leader in image capture. Delivered custom webinars for audiences of up to 100 on the topic.

Recruited by prior manager to lead a team of 8 Product Managers. Reported to the EVP of Marketing. Led strategy, product roadmap, pricing, channel evaluation and selection, and product release process for all software, services, and hardware solutions representing total revenue contribution of $10MM.* Built the company’s infrastructure from start-up phase for product management including a price book, business model, and templates for all product management documentation.* Developed business cases for new products and managed portfolio of new product ideas through the business justification and innovation process.* Cultivated key customer relationships; performed market research and served as product expert and thought leader with sales and engineering teams.* Defined product positioning and worked closely with marketing communications team on all marketing activities.* Increased market potential by $50MM by opening up new market and distribution channels into the merchant acquiring and ISO industry for bank agnostic solution.* Streamlined product development time by 25% by introducing an agile development methodology to organization during the process of launching new product* Sought out as presenter for various customer events as well as the Rocky Mountain Association for Financial Professionals (AFP) Summit.

Product Life Cycle Management for the Archive and Delivery product line including archive, image statements, corporate cash management products and more.

Sr. consulting services position primarily responsible for acting as the liaison between customer business organizations and customer technology organizations for the implementation of check imaging solutions. Included service definition, positioning and sales.

Responsible for launching web-based archive service for electronic documents.

Bs, Computer Science

Majored in Computer Science with a minor in Statistics.

Mba, Technology Management

MBA degree in Technology Management