Scott Garnett Email & Phone Number

Strathmore, Alberta, Canada

Calgary, Canada Area

• Reporting directly to the Vice President, Sales & Marketing, I support the development, planning, execution and administration of a broad range of marketing initiatives including market research, tactical planning.
• Oversee marketing and communications, including branding, public relations, events, and collateral materials.
• Conduct regular analysis of pricing effectiveness, recurring trends, and competitive landscape; create actionable item lists based on findings, executing goals to the finish line.
• Work closely with sales team to develop written and verbal reports on sales and marketing activities in all locations, on an ongoing basis, to assess performance against goals.
• Carry out the marketing plan for each multi-family development including ensuring materials meet the needs of both customers and sales staff.
• Implement strategic planning, including corporate positioning, competitive analysis, situational analysis, customer segmenting, and related product positioning.

Calgary, Alberta, Canada

-Design, implement, and sustain marketing and promotional materials.-Local project website management.-Establish and sustain social media for Calgary division.-Execution and placement of advertisements in media and research of new media.-Create, implement and maintain signage plans for new communities and phases.-Assist in brand development and maintaining.

Calgary, Canada Area

• The Sales Support team is the support system for WestJet’s sales team and is responsible for all communications and marketing material developed for the travel trade audience (B2B) and their client base (B2B2C). This.
• Coordinate with Commercial Managers and Team Lead to evaluate and review marketing plans with VIP partners.
• Manage Vacation Incentive Program annual marketing plans.
• Work with the Sales Development and Distribution team, the commercial managers, and their accounts to determine best focus for partner campaigns, creative deadlines and brand approval.
• Facilitate various types of creative requests for each partner.
• Ensure the adherence to WestJet brand standards for all partner developed creative.

- Plan and coordinate annual B2B travel trade advertising spend and work closely with media buying partners.- Coordinate the execution of Canadian and European media purchase agreements; working closely with creative services to bring digital and print briefs to life.- Assist with the execution of WestJet’s annual Travel Trade Show Events across Canada..

• Sole marketer responsible for WestJet and WestJet Vacations annual COOP VIP (Vacation Incentive Program) marketing campaigns.
• Work with Account Managers to evaluate and review marketing plans with VIP partners.
• Work with revenue team to determine product and pricing for each campaign.
• Forecast each partner’s marketing fund and provide updates on total unallocatedmarketing spend.
• Work with Sales Incentive & Measurement Team to determine and report on success ofeach marketing campaign.

- Coordinated the creation of various advertising initiatives for WestJet.- Assisted in driving traffic to the WestJet retail website through the development of network banner ads.- Promoted WestJet sponsorship of the Fun and Festivals series across Canada with development of a mobile marketing campaign geotargeting the festivals and events.- Wrote copy.

Calgary, Canada Area

In February of 2012 I was selected to help start up the newly formed "Business Travel Desk". Responsible for internal WestJet employees business travel accomadations I assisted in planning and booking hotel, car, and air travel reservations.- Worked within the Sabre reservation system to plan and book non-revenue employee business travel airfare..

Calgary, Canada Area

As my very first job out of university, the sales super center provided me with first hand knowledge and training of not only WestJet sales but also the robust business mechanics that are involved in making an airline operate and sustain profitability in such a competetive and challenging industry.- First line of contact for guests via a multi-line phone.

Bachelor Of Business Administration, Marketing

Business Administration Diploma, Marketing