Cary Zackman Email & Phone Number

Management Experience:• Managed a team of 5 editorial, social, and video professionals through the launch of Esports Illustrated in collaboration with Sports Illustrated, establishing a dynamic media brand. • Maintained a monthly budget across content verticals, ensuring financial sustainability through communication with each content vertical lead.• Leveraged analytical tools such as Google Analytics, ahrefs, and Looker Studio to develop insightful automated reports guiding strategic decisions.• Led 4 weekly meetings for the team which included content brainstorming, report reviews, and status updates from the team.Project Successes:• Grew Esports Illustrated to ~1 million monthly readers within 6 months and a steady 2.4 million monthly readers by year-end.• Elevated monthly positioning to #4 out of #26 within the “Niche” category of FanNation publishers at Sports Illustrated.• Led project kickoffs with high-profile collaborators such as FaZe Clan, XSET, and Luminosity Gaming with over 100,000 video views and a suite of social and editorial content. Strategic Initiatives:• Expanded the onboarding processes for freelance authors and video editors, increasing content production from about 30 articles per month to 130.• Created an internal wiki in Notion, streamlining cross-functional processes and enhancing collaboration.• Directed budget planning and execution, fostered innovative content projects, and company expansion through programs like Monday.com, Jira, Trello, and Google Suite.

Remote

Conference One was a premier VALORANT collegiate esports tournament organizer. My primary responsibilities included fostering an engaging player and school environment as well as developing, overseeing, and executing tournament operations. Key Responsibilities and Achievements:• Recruited 15 schools for the first 2020 fall season, retained participation, and grew the team count to 124 colleges and universities by Spring 2022, resulting in a 726% increase in team participation by the end of the league.• Created and administrated 6 successful, user-friendly seasonal tournament gameplay systems with multiple competitive tiers and styles, ensuring accessibility for students and administrator buy-in.• Produced and updated graphics with Adobe Suite for social media and the website, enhancing visual identity and growing our Twitter and Twitch social accounts.• Maintained the design and upkeep of the Conference One WordPress website and Discord server, creating transparency, improving user experience, ensuring participants received important news and updates.

New Brunswick, New Jersey

The Yard @ College Avenue is a mixed-use, Rutgers University apartment and restaurant complex catering to students and the community. Attendance at events ranges from 30 to more than 800 people, from students to community members. I have experience in all stages of planning and managing various event styles.• Developed and executed comprehensive event plans for events at The Yard, managing 5 diverse event activations each week and 16 larger recurring events throughout the year.• Created marketing and promotional strategies for all events held at The Yard, resulting in a significant year-over-year increase in event attendance.• Consulted and assisted in creating contracts for businesses interested in using the 25,000 sq. ft. space for their events and promotions.• Trained employees and event staff, ensuring smooth event execution and attendee satisfaction through hands-on experience, SOPs, and technical specification documents for each event.• Performed maintenance on the HD jumbotron and surround sound system, and trained staff on their usage for events.• Conducted weekly check-ins with our business tenants to maintain good relations and serve as the point of contact for any issues with their properties.

New Jersey

I spearheaded the creation of the Scarlet Esports Association, aiming to lead a dedicated team of recent graduates and graduating seniors from Rutgers Esports. This role provided a platform to engage in public speaking and marketing initiatives, including hosting a seminar on Campus Community Building at the CSL Grand Finals in Atlantic City, participating in a workshop with Top Dog Esports at Jenkinson's boardwalk in NJ, and leading a panel at DreamHack Atlanta 2019 on "Forging a Competitive Collegiate Program."

New Brunswick, New Jersey

As the first Competitive Director for Rutgers Esports (2018-2019), I aimed to equip our competitive players with the resources and support needed to thrive as student-athletes. During my tenure, I played a key role in establishing Rutgers University's first LAN center through direct consulting and sponsor development. Additionally, I contributed as the Content Editor for the Rutgers Esports website.Key achievements include:Consulting and coaching the Fair Haven Knights, the first middle school esports team.Leveraging my public speaking skills and in-depth knowledge of Rutgers Esports to elevate our organization’s profile.Designing and implementing systems for game reporting, record keeping, and integrating Midgame audio services across our teams.Developing the Rutgers Esports "Celebratory Signing Form" for aspiring high school esports student-athletes.Creating marketing strategies and coordinating transportation logistics for various competitive events across the tri-state area and beyond.

New Brunswick, New Jersey

As the founding president of the Overwatch Club, I earned a position on the Rutgers Esports board as an Executive Board Member. In this role, I managed and oversaw the competitive Overwatch team while fostering a vibrant community through weekly meetings and online play. Under my leadership, our team was flown to California to compete in TESPA's inaugural Overwatch Collegiate Series, where we achieved a remarkable 4th place out of over 400 participating colleges and universities.

New Jersey, United States

Sales Representative with my uncle for Patchwork Pet, Petstages, and Mammoth. Trade show experience selling B2B on the east coast, from New York to the Carolinas.

Little Silver

Little Silver

Job Responsibilities:Busing and cleaning tablesWaiting tables and taking ordersCleaning restaurant at the end of the night

Associate Of Arts (A.A.), Business Administration And Management, General, 3.8 Gpa

Activities and Societies: Men's Lacrosse

Incomplete, Public Planning And Policy

Activities and Societies: Rutgers Overwatch, Rutgers Esports

Cybersecurity/Networking

Activities and Societies: Men's Lacrosse, Syracuse Project Advance: Cybersecurity, CompTIA Networking Certification