Scott Zakheim Email & Phone Number

Baltimore, Maryland Area

Lead strategy and business development efforts for emerging and established media and digital marketing technology companies; provide strategic advisory and guidance to digital marketing and ecommerce leaders across Fortune 500 brands and retailers; help find synergies between the emerging tech and enterprise ecosystems.Associate Partner (Jan 2012-December.

As a Senior Consultant with Booz Allen, provided strategic planning support and communications guidance to Department of Defense (DoD). Work included preparing a 5-year strategy plan, developing in-depth communications plans and stakeholder analysis, producing communications collateral, developing SOPs, and writing external briefing on behalf of the client.

Provided waste analysis using IRI and Retail Link, focusing on sales and mark-down variance of Dannon SKUs; resulting SKU reduction strategy offered Dannon a cost savings of over $1 Million a year. Conducted competitive analysis of sustainability marketing tactics, benchmarking practices among CPGs, and recommending key improvement areas; developed an.

Developed firm marketing strategy, growing Howrey's nationwide media foothold and garnering further attention to Howrey's three major practice groups in relevant industry publications. Led firm-wide internal communications efforts by writing bi-monthly newsletter and bi-monthly press clippings package, improving a major information gap between Howrey's.

Wrote feature articles highlighting client accomplishments and milestones and pitched client-related stories to external stakeholders and trade media, resulting in over a dozen media mentions in government and security publications. Developed a Department of Homeland Security Program's stakeholder relations strategy; studying, analyzing, and recommending.

Ba, History

Mba, Marketing