Shannon Davis Email & Phone Number

Huntington Beach, CA, US

Remote

• S/Davis Designs is a boutique consulting agency that provides innovative solutions for progressive brands on meaningful missions. With specialty services ranging from creative ideation to brand strategy and.
• Born out of the desire to help brands create more unique and memorable experiences that authentically connect with new audiences, S/Davis Designs helps industry leaders and small startups alike navigate through the.
• Within its first year, S/Davis Designs collaborated with 3 major sporting events and 5 global brands to create transformative brand experiences; and worked with over 22 entrepreneurs to help launch their businesses.

Huntington Beach, California, United States

Design and implement strategic content plans that leverage partnerships and events to humanize the SAAS brand, drive lead generation, and increase engagement.

Melbourne, Victoria, Australia

• Created a Wanderlust events strategy to encapsulate event and product experiences designed to foster a larger, more engaged wellness community and connect audiences to the revitalised brand, boosting sales of new.
• Leading the events strategy and defining when, how and why we were hosting community events using past Australian event series and international Wanderlust events data & insights to help navigate the approach
• Directing the overall strategy and ideation, development, and planning of innovative, best in class events, with a focus on re-engaging and building the yoga/wellness community
• Designing teacher and community programs with the intention of connecting target audiences across various geographies, identities, and other demographics to the brand, driving event attendance and supplement revenue
• Overseeing the launch of a new event series 'Rise' and the first virtual event in Australia

Melbourne, Australia

• Disrupted the static Grand Slam tennis tournament with entertaining experiences that drove a new audience to the 'Happy Slam,' enhanced the fan experience and created commercial opportunities that resulted in.
• Planning, creative development, agency collaboration, execution, measurement, and optimization of onsite experiences for a variety of audiences including ground pass ticketholders, premium hospitality guests and global.
• Building and maintaining strategic relationships with business partners and collaborating with colleagues from internal departments. Liaising between commercial team and broader business departments to sell in and.
• Leading an ‘in-house experiential design agency,' which included managing a cross-functional team, large scale budgets, internal stakeholder communications and external agency collaborations to ensure the delivery of.
• Preparing detailed executive management and Board benchmark reports as part of the Senior Leadership team
• Collaborating with global brands like Emirates, Kia, Rolex, Mastercard, Dunlop, Lululemon, Aperol, Canadian Club, Guojiao 1573, etc to ensure activations met the Australian Open brief to enhance the fan experience.

Melbourne, Australia

• Vision, strategy and project management of large-scale entertainment experiences at the Australian Open.
• Managing and motivating a high-performance Experiential team of five including training, day to day management and supporting their growth and development.
• Overseeing large-scale budget, working hand in hand with other areas of the Revenue team to ensure seamless implementation of new concepts each year. (Refer to sdavisdesigns.com for further examples)
• Developing and nurturing the creative culture within the team
• Accountable for driving the creative strategy and concept ideation for the Experiential team projects and partner collaborations, all designed to enhance the fan experience onsite at the Australian Open, drive new.

Melbourne, Australia

Having introduced the AO Festival in 2016, 2017 involved creating a festival-like atmosphere throughout the AO precinct with new initiatives targeted at a wider audience, ultimately striving to enhance the fan experience. Grand Slam Oval, a well known sponsor activation location, was redeveloped into a welcoming entertainment space with food and beverage.

Melbourne, Australia

• Worked at Australia's premier sports engagement agency, with leading global sports brand Nike, to activate the Nike Women's training journey throughout Sydney and Melbourne, culminating at NTC Tour Sydney (Nike.
• Client management for largest agency client and premium global brand, Nike (Australia)
• Management of internal reporting including budget forecasting, resource planning, project timelines and status updates
• Ensuring delivery teams are accurately resourced across projects, liaising with local contractors in market to ensure successful delivery of grassroots campaigns
• Liaising with stakeholders, partners, suppliers, and venues to negotiate event requirements and maintain exceptional relationships
• Talent management (including infleuncers, trainers, entertainers, etc)

London, United Kingdom

• Directly managed and executed 4+ Competitor Group Europe events annually. Responsible for the day-to-day management and motivation of several local team members, the individual event budgets and marketing plans, city.
• Managed five international events in four different countries (UK, Ireland, France, and Norway)
• Developed and executed each event marketing strategy, integrating the specific promotional campaigns, advertising (print and digital), public relations, social media messaging, grassroots initiatives, collateral.
• Recruited and directed local event teams and vendors for Health & Fitness Expo
• Worked with city councils and public officials to secure city support on all issues pertaining to event
• Managed all aspects of the event budgets and allocate spending

London, United Kingdom

• Launched inaugural Edinburgh event with much success: positive participant and community feedback with 20% of participants from outside the UK and 35 countries represented. Over 38 million print, broadcast and online.
• Established successful partnerships with vendors, hotels, charities, PR and marketing contacts, and sponsors.
• Secured local sponsorships and built lasting relationships resulting in recommitments in 2013.
• Developed and executed strategic marketing, advertising, and grassroots promotional plans to capitalize on evolving markets and drive registration
• Supervised the creation and distribution of promotional materials to drive participant registration
• Produced and maintained content for event website and all participant communication (emails, newsletters)

Greater San Diego Area

• Coordinated internal departments through race cycle ensuring all parties meet deadlines and adhere to budget
• Created and managed event budgets; consistently met or exceed revenue budgets, while keeping expenses under budget
• Trained and mentored four Assistant Event Managers
• Managed relationships with event contractors and monitored quality control
• Created and executed promotional plans to meet set registration goals
• Supervised high level sponsor fulfillment; and secured contract renewals

Managed event progress, from pre-event promotions to post-event analysis. Coordinated grass roots marketing efforts, including economic research, collateral distribution, and implementation of local promotional plans. Also responsible for executing projects designed to increase revenue, including event promotion via implementation of specific advertising.

Bachelor Of Science (Bs), International/Global Studies

Political Science