Shannon Davis Email & Phone Number

Huntington Beach, Ca, Us

Remote

S/Davis Designs is a boutique consulting agency that provides innovative solutions for progressive brands on meaningful missions. With specialty services ranging from creative ideation to brand strategy and experiential marketing, S/Davis Designs collaborates with global brands, purpose-led startups, and major events to transform their brand experiences and generate growth. • Born out of the desire to help brands create more unique and memorable experiences that authentically connect with new audiences, S/Davis Designs helps industry leaders and small startups alike navigate through the messy middle of brand transformation with light and enthusiasm. Using a comprehensive design methodology crafted with 15 years' learned experience, S/Davis Designs collaborates with brands to create empowered, inspired, connected communities around the world.• Within its first year, S/Davis Designs collaborated with 3 major sporting events and 5 global brands to create transformative brand experiences; and worked with over 22 entrepreneurs to help launch their businesses with more impact.

Huntington Beach, California, United States

Design and implement strategic content plans that leverage partnerships and events to humanize the SAAS brand, drive lead generation, and increase engagement.

Melbourne, Victoria, Australia

Created a Wanderlust events strategy to encapsulate event and product experiences designed to foster a larger, more engaged wellness community and connect audiences to the revitalised brand, boosting sales of new Wanderlust supplement range. Reporting to the CEO, developed a commercial strategy including resource plans, revenue forecasts, ticketing models, event budgets, timelines, launch plans, event concepts, community building programs and brand placement in market. Responsibilities included:• Leading the events strategy and defining when, how and why we were hosting community events using past Australian event series and international Wanderlust events data & insights to help navigate the approach• Directing the overall strategy and ideation, development, and planning of innovative, best in class events, with a focus on re-engaging and building the yoga/wellness community• Designing teacher and community programs with the intention of connecting target audiences across various geographies, identities, and other demographics to the brand, driving event attendance and supplement revenue• Overseeing the launch of a new event series 'Rise' and the first virtual event in Australia

Melbourne, Australia

Disrupted the static Grand Slam tennis tournament with entertaining experiences that drove a new audience to the 'Happy Slam,' enhanced the fan experience and created commercial opportunities that resulted in unprecedented growth in revenue from $100M to $500M.Projects included the design and implementation of AO First Serve, a B2B launch event in Melbourne and Shanghai; and the family, food and entertainment experiences at the AO including an annual redesign of Grand Slam Oval, the biggest entertainment precinct; the quadrupling of the children's AO Ballpark in 2020, a space dedicated to kids/families; the reinvention of a player practice space, the aesthetics surrounding Court 3 and 1573 arena, and more.Responsibilities included:• Planning, creative development, agency collaboration, execution, measurement, and optimization of onsite experiences for a variety of audiences including ground pass ticketholders, premium hospitality guests and global partners.• Building and maintaining strategic relationships with business partners and collaborating with colleagues from internal departments. Liaising between commercial team and broader business departments to sell in and deliver new concepts each year (including Finance, Operations, Media, Marketing, and Participation).• Leading an ‘in-house experiential design agency,' which included managing a cross-functional team, large scale budgets, internal stakeholder communications and external agency collaborations to ensure the delivery of premium quality and engaging experiences at the Grand Slam event.• Preparing detailed executive management and Board benchmark reports as part of the Senior Leadership team• Collaborating with global brands like Emirates, Kia, Rolex, Mastercard, Dunlop, Lululemon, Aperol, Canadian Club, Guojiao 1573, etc to ensure activations met the Australian Open brief to enhance the fan experience onsite. Inspired partners by concepting and presenting ideas for what their brand could do at AO.

Melbourne, Australia

• Vision, strategy and project management of large-scale entertainment experiences at the Australian Open.• Managing and motivating a high-performance Experiential team of five including training, day to day management and supporting their growth and development. • Overseeing large-scale budget, working hand in hand with other areas of the Revenue team to ensure seamless implementation of new concepts each year. (Refer to sdavisdesigns.com for further examples)• Developing and nurturing the creative culture within the team• Accountable for driving the creative strategy and concept ideation for the Experiential team projects and partner collaborations, all designed to enhance the fan experience onsite at the Australian Open, drive new audiences to the event, and increase revenue.

Melbourne, Australia

Having introduced the AO Festival in 2016, 2017 involved creating a festival-like atmosphere throughout the AO precinct with new initiatives targeted at a wider audience, ultimately striving to enhance the fan experience. Grand Slam Oval, a well known sponsor activation location, was redeveloped into a welcoming entertainment space with food and beverage, retail, giant screens and engaging sponsor activations - all styled to perfection with a 'tennis around the world'​ theme that highlighted all four Grand Slam cities (Melbourne, London, Paris and New York).Project responsibilities included Grand Slam Oval and AO Festival concept development, internal stakeholder management, and external creative agency management, from initial brainstorm through to execution.

Melbourne, Australia

Worked at Australia's premier sports engagement agency, with leading global sports brand Nike, to activate the Nike Women's training journey throughout Sydney and Melbourne, culminating at NTC Tour Sydney (Nike Training Club event) on May 2, 2015.Responsibilities included:• Client management for largest agency client and premium global brand, Nike (Australia)• Management of internal reporting including budget forecasting, resource planning, project timelines and status updates• Ensuring delivery teams are accurately resourced across projects, liaising with local contractors in market to ensure successful delivery of grassroots campaigns• Liaising with stakeholders, partners, suppliers, and venues to negotiate event requirements and maintain exceptional relationships• Talent management (including infleuncers, trainers, entertainers, etc)• Project management of bespoke programs and events for Nike, including Nike Training Club and Nike Run Club• Collaborating internally to provide sound strategic direction for all brand accounts • Finance management, including the responsibility of Nike brand account finances including revenue, expenditure and cash flow• Leading the event operations team to deliver on all production and logistical elements of a project, including timely delivery • Input into creative design and concept development of new client programs with a consumer journey focus• Provide assistance to the Account Management team to ensure all PATH (Limelight planning methodology) documentation and systems are maintained accurately and on time

London, United Kingdom

Directly managed and executed 4+ Competitor Group Europe events annually. Responsible for the day-to-day management and motivation of several local team members, the individual event budgets and marketing plans, city and government relations in each market and the overall project management for each event.• Managed five international events in four different countries (UK, Ireland, France, and Norway)• Developed and executed each event marketing strategy, integrating the specific promotional campaigns, advertising (print and digital), public relations, social media messaging, grassroots initiatives, collateral distribution, email marketing, and production design (including merchandise lines) into the overall timeline • Recruited and directed local event teams and vendors for Health & Fitness Expo• Worked with city councils and public officials to secure city support on all issues pertaining to event • Managed all aspects of the event budgets and allocate spending • Oversaw production of event manuals; management of production timeline• Collaborated with US marketing team to promote international travel to new destinations• Lead day to day team management; including weekly team conference calls with each local team, solving logistical issues and coordinating grassroots involvement throughout event cycle

London, United Kingdom

• Launched inaugural Edinburgh event with much success: positive participant and community feedback with 20% of participants from outside the UK and 35 countries represented. Over 38 million print, broadcast and online media impressions.• Established successful partnerships with vendors, hotels, charities, PR and marketing contacts, and sponsors.• Secured local sponsorships and built lasting relationships resulting in recommitments in 2013.• Developed and executed strategic marketing, advertising, and grassroots promotional plans to capitalize on evolving markets and drive registration • Supervised the creation and distribution of promotional materials to drive participant registration• Produced and maintained content for event website and all participant communication (emails, newsletters) • Organized and executed event representation in trade shows (expos), including data capture promotions• Created social media campaigns that built event Facebook community to over 3000 fans in first year• Directed event VIP and Hospitality program: extensive logistics management, ranging from guest list management, venue procurement, catering, party rentals, set up, reception, and speech presentations

Greater San Diego Area

• Coordinated internal departments through race cycle ensuring all parties meet deadlines and adhere to budget• Created and managed event budgets; consistently met or exceed revenue budgets, while keeping expenses under budget• Trained and mentored four Assistant Event Managers • Managed relationships with event contractors and monitored quality control• Created and executed promotional plans to meet set registration goals• Supervised high level sponsor fulfillment; and secured contract renewals • Facilitated permitting and event operational tasks to ensure event met all city rules and regulations• Launched inaugural events in two US markets (Denver, CO and Providence, RI)

Managed event progress, from pre-event promotions to post-event analysis. Coordinated grass roots marketing efforts, including economic research, collateral distribution, and implementation of local promotional plans. Also responsible for executing projects designed to increase revenue, including event promotion via implementation of specific advertising and marketing campaigns.

Bachelor Of Science (Bs), International/Global Studies

Political Science