• Responsible for increasing market share, market coverage and brand awareness.• Championed projects through the New Product Development Process/New Product Introduction.• Provided direction to sales and guide regional promotions.• Conducted market research and gather the voice of the customer (VOC).• Expert with respect to the product category and competition. Gather competitor pricing dataand prepare competitive price shopping models.• Traveled to customer and non-customer facilities in North America and trade shows.• Performed sales, trends and profitability analysis.• Developed strategic multiyear business plans.• Worked with Marketing to complete product packaging, collateral, and instruction manual artwork.• Developed pricing to meet revenue and profitability goals.• Inventory control, SKU analysis and forecasting.

• Ensure development of product aligns with Jesco Designers’ vision and the marketing team goals. Offer cost saving engineering and component options to help achieve these goals.• Ensure samples are developed production ready and in accordance with safety and efficiency certification requirements.• Participate in strategic meetings with engineers and suppliers to align on bill of materials, logistics, pipeline, and pre-production decisions to create a successful product line.• Manage line development activities to ensure time and action plan is followed.• Hold pre-line and line adoption meetings, reviews open issues and assigns owners and level of importance for timely execution.• Responsible for analyzing merchandise performance through hindsight reporting to drive future development.• Analyze market trends to support design and manufacturing while placing appropriate assortments in inventory.• Manage accuracy and integrity of data entered into the system.• Owns and tracks sample development - first prototype through full production rollout.Partnership & Collaboration Responsibilities• Communicate regularly with the engineering team and manufacturing counterparts to gather input, share line development direction, and to communicate business strategies.• Validates initial costing and trouble shoots costing issues, partners with Sourcing.• Manage the communication process with designers, component suppliers, and vendors to develop each program within budgeted costs.• Monitor merchandise performance with the marketing team• Seek new strategic partnerships with vendors who can aid in creating winning products• Communicates approvals/changes to overseas offices and vendors.• Outline product specification details including market requirements, target costs and prices.• Define and manage project schedules for all phases of new product introduction.• Communicate product change notifications both internally and externally.

• Lighting Design and retrofit solutions for Commercial, Industrial, Multifamily, architectural and outdoor applications.• Supported sales team in lighting sales growth including lighting audits, specification of lighting fixtures and controls, layouts, preparing proposals and showing lighting demo.• Provided customers with technical intimacy of LED based lighting products.• Expanded product base in company library, searching new DLC & Energy star listed LED products.• Worked with utility based rebate program like Con Edison’s Multifamily, small business, commercial & industrial, etc.• Started introducing Lighting controls to ongoing projects.• Implemented new lighting retrofit tool “SnapCount” replacing EcoInsight.• Negotiated product pricing, purchasing while maintaining healthy relationship with all leading LED Lighting manufacturers.

• Planned & Procured for lighting product as per project pipeline andinventory management on SAP ERP B1.• Determined commercial rates based on calculated margins using Excel,resulting in increased sales for entire sales team.• Provided lighting designs & technical support for sales team.• Worked with operations team to ensure on time product delivery andorder completion.• Started business with new key accounts at global level.• Was a key reason for the company winning the “Fastest growing channel partner” award in • • Western India by Philips Electronics India. Ltd. for the year 2013.

•Developed new relationships and maintained rapport with keyaccounts by providing new products and services.•Conducted weekly/monthly reviews with ASM’s / Management forsales, payment, basket sales, key account billing.