Steve Dudley Email & Phone Number

York, Gb

Elvington, England, United Kingdom

Non-Executive Director on board of Trustees for YAM trading arm YAMco with responsibility for marketing issues relating to the Museum. Currently involved in advising on the following projects. Customer research to define & quantify decision making regarding a visit to the museum, and benchmarking against leading York attractions (NRM). Collection of data via a variety of means to support understanding of current/future customer segmentation. Review of on-line and digital channels to define gaps which need addressing.

Brighouse, England, United Kingdom

Main responsibilities involve; providing technical product advice, recommendation of product for applications and usage of product advice. This requires a detailed understanding of Millers Oils product portfolio along with detailed knowledge of formulation and use of lubrication and its application. Constant monitoring of competitor product portfolios and industry developments. Project management of product portfolio refreshes and additions. An important aspect of the role is the identification of potential supply positions as a result of an enquiry. Subsequent support to sales with technical knowledge to “close the sale”. Support to sales team, especially Export, in response to tenders for products, often involving the identification of products to specifications oor competitor products.

York, England, United Kingdom

St Leonards Hospice is a York based charity providing hospice care to local residents. It employs 210 staff and has 577 volunteers, 316 of which work in a network of 15 shops in and around York. It costs approximately £5.6m per annum to operate and the Retail Operation contributes £1.5m towards these costs.Main responsibilities are to provide an efficient and effective service for the Retail operation, maintaining supply of stock and volunteers to staff the shops. Work with shop managers to maintain good retail experience for customers. Work with shop managers to deliver declared financial targets for shops. Work with Shop Managers to deliver shop-specific events, such as Vintage Fairs, to gain additional revenues. Ensure that the St Leonards retail brand is upheld at all shops. Manage one person who is responsible for St Leonards retail presence on Ebay.

Dartford, United Kingdom

Responsible for creating a sales plan for 1 to 3 years for OCM in market segments unknown to VPS at present (Aviation, Power, Rail & Lubricant Distributors). Target segments were ranked according to accessibility and prospects where then identified from both internal and external sources. All this meant I called upon my knowledge of marketing principles, as well as my written and verbal communication skills along with presentation skills to gain appointments, present and close on new business. I also project managed marketing campaigns to access new markets.

Responsible for Croda's Lubricant base oil and additive market offering to key Marine market as well as other markets such as Motorcycles. From development with key partners through product testing to creation of marketing campaigns for products. Involved in both lubricant and fuel additive solutions development.Responsible for marke environment "scanning" and analysis for key commercial opportunities and threats. Involving attendance at key conferences, working with researchers within academia and working with key customers to develop products which will be a success in the market.

Goole

Researching, quantifying and recomending strategic product opportunities for Croda Lubricants range of naturally derived additives. Additives are used by major oil companies / formulators in finished automotive, rail, marine and industrial lubricants. They are also used in fuels as lubricity and detergents. Role involves interfacing with key universities / institutions, OEMs, lubricant associations, oil companies and transport operators.Future technologies research in terms of; new fuels and lubricants for all types of tansport, new materials in manufacture, nano technology and "green" chemistry for additives.

Leyland

Market analysis and business case analysis.Customer/partnership analysisPotential customer/partnership analysisMarket potential for Torotrak technology analysisMarketing communications.

Hemel Hempstead, United Kingdom (Winsford)

• Responsible for marketing communications strategy & tactics for European Service. Responsible for associated budget. • Key “products” contracts parts & training offering in Europe.• Strategy – Developed marketing communications plan and budget for propositions in Europe.• Communications – Use of direct mail, email, web and exhibition presence to promote propositions and develop relationships.• Web – Responsible for European Service content on thermo.com.• Marketing – Working with European Service management team to develop strategies. Use of customer analysis to develop propositions. Portfolio management of contract offerings.

Shell Centre

• Responsible for the marketing & marketing communications, for the fuel & lubricants in Western Europe.• Strategy – Developed marketing plan, communications plan and budget for propositions in Europe.• Communications – Use of advertising, direct mail, sponsorship and exhibitions to promote propositions and develop relationships.• Channels – Worked with distributors to develop products via their channels.• Research – Use of primary and secondary methods for customer research and competitor analysis.• Marketing – Use of environmental analysis, competitor analysis to monitor market and search for opportunities. • New product development/portfolio management – Managed aviation lubricants portfolio. Adding and deleting products according to market needs. Introduced new products e.g. AeroShell 2/4 Stroke Sport.• Market entries – Involved in market entry projects, utilizing analysis to asses potential airfield supplies

UK Aviation Marketing MamagerUK Distributor Commercial Co-ordinatorCustomer Service Team LeaderCustomer Service Co-ordinator

Stanlow, Manchester, Cheadle Hulme, Wythenshawe

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Ba, Economics, Class 2:1

Economics & Social Studies (Modules included; Economics, Politics, Social Anthropology & Statistics)

Natural Sciences, Physics.

Cosmology. Planet & star lifecycle. Astronomy. Search for life. Weather studies. Advanced maths. Oil Chemistry & future alternatives.

Organic Chemistry

36 Lectures; 1. Why Carbon? 2. Structure of the Atom and Chemical Bonding3. Drawing Chemical Structures4. Drawing Chemical Reactions5..

Marketing/Marketing Management, General

Digital Skills: Digital Marketing. Blockchain in the Energy Sector. Big Data: Data Visualisation. The Digital Economy: Success.