Project lead on Arkansas Health Insurance Marketplace. Engaged in helping ensure that all Arkansans have access to quality, affordable health insurance coverage. Advancing new business development and guiding new clients in developing clear and durable brand platforms.

Managed client strategy development and execution of strategic direction for the healthcare division of a leading strategic marketing firm.• Hired to develop a new role in the organization, driving new business development, marketing strategy, and client services for the healthcare division of Trozzolo Communications Group.• Developed and delivered marketing/communications solutions to major healthcare organizations; including a cancer program for a West Coast community hospital, a nurse recruitment/retention initiative at a healthcare organization serving a rural population in northern Pennsylvania, a physician development plan for a community hospital in rural South Dakota, and work with an East Coast health system seeking to attract younger joint replacement patients.• Directly assisted the corporate President with new business outreach and represented the company through speaking engagements with professional organizations and trade groups.

Led client strategy development and delivery of strategy and culture services for a leading strategic marketing firm.• Provided strategically-based support to major healthcare clients with annual billings of more than $5M; tailored solutions for clients’ specific challenges, market dynamics/opportunities, and growth objectives.• Supported and directed account service staff in daily interactions with clients, maintaining a focus on effective strategic execution and meaningful, measurable results.• Assisted leadership team in business outreach, representing the organization through speaking engagements, development and delivery of business proposals, and cultivation of client relationships.• Contributed to recruitment of new talent and help prospect qualified candidates to fill skill needs.• Directly assisted the firm’s owner in business and organizational development.• Created a process for leveraging brand ambassadorship, on the part of key stakeholders, to strengthen brand equity with respect to the markets they serve and each niche they choose to embrace.• Developed a process to define the essence of an organization’s brand identify and relevance to consumers and stakeholders in terms of both the rational and emotional factors that drive customer loyalty.

Served as a member of the executive leadership team, managing strategic planning, marketing, communications, and community integration initiatives for a highly diversified health system. Managed a $3.2M annual budget and eight professionals.• Achieved $340K department savings per year by enhancing skill mix and heightening productivity in the workgroup.• Developed and implemented high-impact communications programs that yielded more than 100 internal and external awards for excellence in communications and public relations.• Increased unaided advertising recall 27%, consumer preference for women’s services 39%, orthopedic services 18%, cardiovascular services 16%, outpatient surgery 9%, emergency services 8%; “best nurses” identification 26%, and brand equity net gain of four percentage points over a major competitor in an extremely competitive market.• Built one of the most productive departments at St. Vincent, the second highest scoring workgroup in employee satisfaction, scoring at “top of scale” on internal customer satisfaction surveys. • Enhanced effectiveness of primary care marketing, increasing new patients 65% and net patient revenues 30% ahead of projections via innovative programs for the opening of a new clinic in a targeted expansion market.• Leveraged the organization’s investment of HR/funds in support of community endeavors, significantly enhancing image and positioning; community investment budget doubled and a process of optimizing organization’s linkage (via leaders’ volunteer efforts) was institutionalized as a catalyst for a 30% boost in community volunteer hours.• Served as the principal writer for CEO and Executive Officers, consistently receiving recognition for effectively assuming their voice and articulating their intended message to resonate with staff and the general public.• Constructed nominations that repeatedly garnered public recognition of St. Vincent’s executive leadership.

Led strategic development, marketing, communications, and public relations initiatives for a highly diversified, multi-hospital health system. Managed a $3.5M annual budget and 12 staff members.• Developed a new, strongly recognizable brand identity and image as “statewide leader” and unified the organization under a single powerful brand strategy.• Pioneered a community outreach infrastructure that improved effectiveness of community contributions and relationships; significantly enhanced community leverage.