Stephen Donnarummo Email & Phone Number

Bethany, Connecticut, United States

New Haven, Connecticut, United States

- Responsible for cross functional branding and messaging via on-air, social media, and live events for a Nielsen top-35 market- Manage the creative team staff on all aspects of projects including shooters, editors, and graphic designers- Ensure all messaging is in alignment with corporate guidelines, including weekly and monthly reporting- Propelled a rise in viewership, ratings, and website traffic to #1 in key areas by utilizing market research and targeted content messaging in key demos and geographic areas- Maintain and cultivate relationships with advertising agencies, community groups, and media organizations- Focus on growth and development of creative team staff that has led to internal promotions. Continuous cultivation of a new wave of staff through internships, cross department collaboration, and recruitment.

Hartford, Connecticut Area

• Oversaw and implemented corporate initiatives on the local level• Developed standard operating procedures and documented workflows within the department• Managed, advised, and trained staff for the re-launch of WTNH.com into WordPress• Worked with sales managers and staff to ensure accurate production and delivery of station sponsorships

Greater New York City Area

• Established outside marketing contacts for all station-driven marketing campaigns both online and on-air.• Measured the results of each campaign through a variety of analytics tools.• Worked with sales and marketing staff to ensure accuracy of all client-driven promotions.• Planned and executed all stages of marketing and sales productions.

New Haven, Ct

• Planned and managed digital marketing strategies for all brand initiatives.• Oversaw the production and implementation of broadcast and digital video, including staff and talent for each shoot.• Wrote scripts and social media updates across all platforms.• Works with analytics tools to track and improve marketing efforts.

• Developed digital marketing & social media strategies.• Built brand playbooks for the launch of various digital platforms & websites.• Tracked the results of digital marketing efforts, and created reports monitoring progress and goals.• Led training for new and existing employees on digital platforms.

New Haven, Ct

• Field producer and webmaster for a revenue driven company website. • Coordinated with guests, account executives, hosts, and crew on all aspects of production. • Wrote scripts, marketing materials, and web content. • Identified unique marketing strategies for clients to help achieve their business goals.

• Supervised all station marketing events, and a large staff of employees. • Oversaw all elements of the station's marketing, including contesting, e-mail marketing, and event marketing. • Negotiated trade, media buys, and merchandising rates with all outside vendors. • Provided sales with revenue driven solutions for prospective clients and existing clients.

Bachelor'S, Communications

High School Diploma