Richard Seabrook Email & Phone Number

Edinburgh, Scotland, United Kingdom

Edinburgh, Scotland, United Kingdom

Smart Data Foundry exists to open finance for good. Creating value from financial and smart data to help improve people's lives through research and innovation.

Edinburgh, Scotland, United Kingdom

Edinburgh, United Kingdom

Decblue provides business consultancy to support the proposition development, design, build and implementation of customer decisioning solutions. Decblue specialises in ‘Customer Next Best Action’ decisioning, and has a specific focus on enabling the delivery of complete customer contact management solutions integrating inbound and outbound customer communications across channels.Decblue uses a best practice customer centred approach and methodology to support this objective, driven from a start point of customer experience design carried out in the context of a clear customer value management strategy.Key clients have included CYBG, Co-operative Bank, PNC Bank and Hunter Water Corporation.

Edinburgh, United Kingdom

Working with Lloyds Banking Group to help develop the strategy for implementing their customer strategy objectives.

Edinburgh, United Kingdom

Learning Emergence are a new EdTech start up, developing new and innovative ways to re-imagine how individuals and organisations can become more effective learners - a critical capability as the rate of technological and societal change is growing – individuals, businesses, educational bodies and governments are struggling to keep pace.

Glasgow, United Kingdom

Decblue was engaged to develop a vision and roadmap for customer decisioning strategy, and manage the design, build and delivery of a new and innovative customer decisioning capability for the Clydesdale and Yorkshire Bank.The engagement developed to include becoming a member of the Marketing leadership team, as Head of Customer Strategy and Marketing Planning, reporting directly to the Group Brand and Marketing Director. The role included leading the teams for marketing analytics, planning, strategy and insight. Key highlights included the implementation of leading customer decisioning technology and business operating model and leading the marketing and customer strategy work for the bank's IPO in February 2016 to become CYBG.