Joined Ogilvy Vietnam after DDB in Malaysia as a Group Account Director. Handled a wide range of global clients such as PONDs, Nestle Milo, Nestle Waters, DHL, Motorola and GSK. Went on to grow the billings of the local accounts by successfully acquiring accounts such as Parkson, KFC, Vietnam Airlines amongst other blue chip accounts. Also was key in developing and growing the business of leading local beverage brand, Khong Do and Dr.Thanh Herbal Tea from a billing of USD60k per year to one of the biggest advertisers in Vietnam, making it the largest local account in Ogilvy. Local business now accounts for over 60% of the billings of the agency thereby successfully minimizing the risk of dependency on regional business. Played a key role in driving the creative standards and marketing effectiveness of the agency o 2011 - Silver for Khong Do green tea for Best Brand Building campaign at PMAA o 2011 - Thien Long TVC - Won a Bronze at Spikes, Bronze at The Award show, Silver at Korean AdStars Festivalo 2008 and 2009 – Dominated at the local creative show, Golden Bell Awardso 2007 - GSK Panadol Kids Campaign : A Bronze at Adfest 2007, A Silver and Finalist award at World Press Awards 2007, Featured in the WORK 2006 Annual by Campaign Brief Asia , Silver Award at the London International Advertising Awards 2007o 2007 - USAID/AED National Avian Influenza Prevention Program in Vietnam : Bronze at ABME 2007 for Most Effective Use of Public RelationsResponsible for the overall hiring, selection and training of the account management team.

Started out as a fresh AE managing the fast moving Parkson account. Went on to become part of the pioneer team that helped establish DDB International and DDB Retail to manage growing new and conflicting businesses, growing the business from a billings of USD2 million per year to USD4 million. Responsible for securing new business wins such as leading cruise liner in Asia Pacific Star Cruises, hypermarket Tesco, Apex Pharmacy and Hard Rock Café Philippines that helped to put the new division on a strong financial footing. Building on the success, went on to further drive the marketing effectiveness and creative standards of DDB International via the following . Developing marketing programs for key clients which includes 2006 AME Bronze for the National Recycling Program for Ministry of Housing and Local Government and 2004 AME Silver for the Cabaran Tariking Communications Program for F&N Dairies.Drive the creative standards of the work to increase the creative excellence of the agency which included awards at local and international creative shows. o 2003 – 3 Kancils at the 6As for Hasbro and Cloroxo 2002 – Secured 7 Kancils at 6As Malaysian Awards Show for F&N Cabaran Tariking Campaign and Recycling Campaign for MHLGo 1999 – Winner at the London International Advertising Award for Hard Rock Café