• Conceptualize overall marketing strategy in line with brand and company direction• Develop and implement integrated marketing plan, marketing campaigns, consumer promotions and activation, trade marketing plans to support overall brand growth and profitability• Manage overall brand portfolio and product mix to maximize profitability• Responsible for A&P planning, manage all marketing A&P budget efficiently and monitor its effectiveness to ensure positive ROI

Responsible as the main volume contributors, trial generators and sparks for creating kindred spirits in the On-Premise environment, such as bars, restaurants, events, clubs and hospitality.• Representing the brand as the indispensable consultant to their On-Premise territory and responsible for driving both the current and future distribution and sales of our product portfolio in key accounts.• Musketeers plan, develop and execute measures to intensify consumption in existing On-Premise locations and identify opportunities to win and activate Key Accounts in new On-Premise playgrounds.• Managing Sub-Distributors and aligning support with the Sales Team. Consolidating incentives programs to encourage Sales impact and emotionalize the relationship with the Distribution partners