- Based in New York City driving business growth for Irish client companies in the Food and Alcohol sector.- Created and implemented Business Development, Marketing and Digital Plans across key US states. - Results include growth of business exports by 105% and seeding brands amongst industry experts and influencers.- Completed a fully funded master in Marketing with UCD Smurfit Business School.

- Responsible for design and execution of regional brand plans across Ghana, Cameroon, Congo and Ivory Coast.- Project managed 360° activations during key periods in Cameroon resulting in +250% trade volume increase and a reach of 3 million through online activations. - Created and executed Digital Influencer Campaigns such as 'Jameson More Than' to seed the Jameson brand amongst creatives.- Designed and delivered 19 Jameson Brand Immersive events – over 8,000 attendees.- Analysing and reporting on competitors’ activations and marketing strategies.

- Working closely with local distributor, BVS, to find new distribution channels for Jameson. - Implementing strategy and initiating marketing opportunities to seed Jameson in a stage 1 market.- Responsible for defining sales plan resulting in an increase in numerical distribution of +80% versus previous year.- Adopting global marketing strategies and adapting to make them relevant in each market.- Creating and implementing national brand plans.

- Developed & launched a Jameson Limited Edition Vinyl with digital campaign reaching over 1.5 million people.- Executed a ‘One city trade-focused’ approach for Jameson with 20 key on-trade accounts resulting in +10% volume increase.- Helped to plan, strategise and initiate marketing opportunities to get Jameson into the hands of urban trendsetters around the world- Developed & launched a Jameson Limited Edition Vinyl with digital campaign reaching over 1.5 million people.- Supporting the local brand team in market activations

Assistant Label Manager for all Record labels in the DJ Center Music Group including DJ Center Records, WOW! Recordings, Blend It Records, Laboratory, Fusion Recordings.Tasks undertook included.- Marketing and communication for international record labels such as DJ Center Records, WOW! Recordings, Blend It Records, via newsletters, social media, promotional publications.- Assistant A&R for Blend It Records responsible for signing new up and coming artists.- Preparation, licensing and marketing of complications / CDs such as, 'Amnesia Ibiza 2016', resulting in over 1 million streams online.- Marketing and promotion for the best selling Tech- House Track of 2016 on Beatport: Darius Syrossian, Doorly - Gravity Check.- Other key tasks included; preparation and filing of artist contracts, Soundcloud & Spotify management, artist royalty distribution.

- Hiring of leading Irish Artists such as Sharon Shannon (best-selling album of Traditional Irish Music ever released in Ireland)- Contract preparation for artists, venues and service providers.- Developing promotional and sales strategies for music acts / events.- Ensuring excellence in execution for all events

Member of the Opel Ireland Aftersales Team.Tasks undertook included:- Placing orders on DDS Logistics System- Creating and analysing Trade Club Reports- Creating and analysing Dealer Aftersales Performance Reports- Creating monthly Sales Reports for each district - Monitoring of Dealer Credit Limits- Liaising with Dealers /Franchises on order discrepancies